Leveraging PR to Launch Fintech Wirex Into the US Market

Wise Up PR successfully launched Wirex and its fintech offering into the American market.

The Wirex card, the first cryptocurrency debit card issued by the company in the US, marks a significant milestone in the its USA launch.
Three iPhones showcasing various apps, including a prominent display of the Wirex app product.
A visual representation of Bitcoin and the US dollar placed on a clean white background, symbolizing currency exchange.

The Challenge

Generate high-visibility media relations coverage for Wirex to amplify both consumer sign-ups, as well as build the company’s credibility in the US market. 

Our Approach

Critical differences between the UK media market compared to the US factored into Wise Up PR’s approach. We conducted extensive global pre-pitching and our early seeding of the news with key media was to ensure meaningful earned media coverage could be secured for this critical launch. 

Results

Pieces of earned media coverage, including with CoinDesk, The Block and more outlets

Estimated coverage views

Outstanding reputation-building article secured with the American Banker - making the launch an unqualified success

Media Coverage Snapshot

The American Baker logo, from a financial media outlet.

Inside Wirex's crypto strategy for the US

CoinDesk logo displayed prominently against a striking yellow and black background, representing the cryptocurrency media outlet.

Crypto payments firm Wirex expands to US

The Block logo displayed prominently on a white background, representing the cryptocurrency media outlet.

Crypto firm Wirex launches in the US market

More Of Our Work

Find out more about our award-winning PR campaigns for our clients.