Wirex
Launching a fintech into the US market
Wise Up PR launched Wirex and its fintech offering into the American market.
Challenge
Generate high-visibility media relations coverage for Wirex to amplify both consumer sign-ups, as well as build the company’s credibility in the US market.
Approach
Critical differences between the UK media market compared to the US factored into Wise Up PR’s approach.
We conducted extensive pre-pitching and early seeding of the news with key media ensuring meaningful earned media coverage could be secured.
Results
30+
Pieces of earned media coverage, including with CoinDesk, The Block and more outlets
20,000,000+
Estimated coverage views
1
Outstanding reputation-building article secured with the American Banker - making the launch an unqualified success