Transact Payments
Gaining A Voice With Fintech Media
Wise Up PR helped Transact Payments to achieve a successful thought leadership program to reach its key audiences.
Challenge
Build out a media relations program from scratch for Transact Payments to increase its share of voice within important industry publications.
Approach
Wise Up PR rolled out a robust thought leadership content pipeline to ensure a constant drumbeat of media placements for Transact Payments.
We also devised a yearly sector report to act as a key PR milestone to drive media engagement and interest, to tie in with wider marketing activities including participation at industry events such as Money 20/20.
Results
75+
Pieces of earned media coverage, from partnership announcements to thought leadership placements
Planned and executed multiple successful report launches to media, securing widespread coverage including in the Daily Mail
Coverage secured with every major fintech & payments media outlet on a consistent basis
"Wise Up PR has really helped us at a key time for Transact Payments."
"The team has provided everything we could need - high quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to Transact Payments and helped boost our brand recognition amongst our key audiences.
"I can't recommend Wise Up PR enough."
"The team has provided everything we could need - high quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to Transact Payments and helped boost our brand recognition amongst our key audiences.
"I can't recommend Wise Up PR enough."
Helen McHugh
Business Development Manager, Transact Payments