Topsort
Turbocharging An Adtech Funding Round
Wise Up PR worked with Topsort to amplify its PR beyond a funding round.
Challenge
Launch Topsort’s first press office function over a three-month period. The early-stage advertising and retail technology company needed support for its funding round news and post-raise press to drive brand awareness of its offering.
Approach
We plugged into the funding round launch just days before the go-live date, Wise Up PR prioritized the press materials (press release, biographies, boilerplate) as well as pre-pitching critical journalists with little time to spare.
Following this, we anchored the press office launch to the post-funding round phase to ensure maximum interest amongst media and focused efforts around thought leadership placement, developing a corporate news pipeline and profiling.
Results
50+
Pieces of earned media coverage secured in just three months
Secured Topsort's first live TV interview with Cheddar TV for its funding round news
Built long-lasting relationships with key journalists resulting in critical coverage with outlets like AdExchanger, Grocery Dive and more