Handle Topsort’s critical funding round announcement and secure coverage with little lead in time.
On the strength of its work on the first funding round, Wise Up PR was again called on to handle the AI and auction-based retail media infrastructure company’s next funding announcement.
We plugged into the funding round launch just days before the go-live date, Wise Up PR prioritized the press materials (press release, biographies, boilerplate) as well as pre-pitching critical journalists with little time to spare.
Wise Up PR was also then trusted to handle Topsort’s next funding round announcement and this time run a full, ongoing press office function.
We anchored the press office launch to the post-funding round phase to ensure maximum interest amongst media and focused efforts around thought leadership placement, developing a corporate news pipeline and profiling.
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