LevelTen Energy
Powering Brand Awareness Across Key European Markets
Wise Up PR electrified LevelTen Energy’s offering to European audiences.
Challenge
LevelTen Energy delivers the marketplaces, software, automated analytics, and expertise required to accelerate clean energy transactions. It sought an agency partner who could amplify its offering in critical markets in Europe (Germany, Spain, and the UK) to boost brand awareness amongst its key audiences.
An essential part of this brief was to elevate media coverage around its industry-leading quarterly PPA Price Index (PPI) reports, build long-term relationships with high-visibility media outlets, as well as provide insight into the nuances of each individual media market to ensure stories landed.
Approach
Close coordination is the essential element to a PR program across multiple markets, especially when translating content into local languages and managing media outreach.
In order to achieve such coordination, Wise Up PR forged a bespoke team of experts across each European media market, with the team strategically led out of Boston to assist LevelTen Energy’s US-based team on a timezone that fosters as much collaboration as possible.
Wise Up PR also decided from the outset to localize media pitches in order to ensure that the PPA Price Index resonated with journalists in each specific market.
Results
