Bohemian FC
Going Global, Thanks To Bob Marley
Wise Up PR helped soccer club Bohemian FC launch a Bob Marley-inspired shirt to the world.
Challenge
To help ‘Bohs’ hit an untapped global audience of fans and drive sales of its Bob Marley-inspired shirt, which pays homage to that famed Marley Dalymount gig from 1980, ‘An Afternoon in the Park’.
Approach
Wise Up PR’s central approach was heavily focused on achieving earned media placements across a host of international and sports publications.
The idea was to then piggyback on this coverage through social media posts from these media outlets, driving sustained audience interest and engagement through both earned and social channels.
Results
168
Pieces of earned media coverage were achieved globally. High-visibility international hits secured included BBC, CNN, ESPN, Forbes, Reuters, Rolling Stone and many more
6 Weeks
PR drove a massive sales spike, causing a six-week backlog of orders, even nine months after launch
The quality of Wise Up PR's work on this campaign has been recognized with multiple industry awards, including a Stevie® Award win