At the outset of the rollout of Attest’s US press office, a key piece of counsel was for the strategy to focus primarily on the monthly research reports and guides that the consumer research platform produces.

These are excellent data-driven pieces of content and Wise Up PR advised that they should take responsibility for turning these insightful reports into more distilled, media-friendly material – in a press release format – to maximize their value to journalists. This approach brought much success while building long-lasting media relationships.

Then, to take the brand to the next level, Attest wanted to move beyond the confines of traditional B2B communications programs to reveal its true personality to potential customers. It tasked Wise Up PR with coming up with a creative that not only achieved this goal but was rooted in authenticity for the brand.

To approach this challenge, Wise Up PR’s first step was to conduct a listening tour of Attest’s team. It uncovered a critical insight – how little data still plays in business decisions – and we created the entire “Make Guesswork Illegal” creative campaign from this.