You gain a distinct advantage by working with Wise Up PR’s senior-level-only team, as we’re all former journalists who will apply real editorial rigor to a thought leadership program. We’re adept at distilling complex concepts and highly technical expertise into clear, clean and compelling viewpoints. We’ve also run successful multiyear, global thought leadership programs for a host of clients, across many different sectors.
Thought leadership is an essential piece of any impactful public relations program and should be included in any media relations and social media push. Our team has the know-how to blend thought leadership into a full-formed campaign to position you where you want to be.
Thought leadership has long since evolved beyond purely placing opinion articles. An effective strategy now must be multichannel and reach your audiences where they are. It’s also rooted in authenticity, highlighting topic areas specific spokespeople feel most comfortable evangelizing and putting their name on.
Wise Up PR will create a bespoke thought leadership strategy based on your specific brief that hits across different channels, from thought leadership content like blogs and opinion articles to podcast interviews to events and speaking programs. We take the time to learn what matters most to your spokespeople, through sourcing calls and mining publicly available content, and translate that into real results that build up both their individual profile and your company’s.
The power of thought leadership should not be underestimated. Tailored, well-thought-out programs have provided transformational results for our clients, including a significant uplift in domain authority due to backlinks through thought leadership content and sharp and sustained increases in industry share of voice and visibility, to name a few.
Regardless of if you are starting out on the journey of building a thought leadership program, or looking to improve an existing campaign, Wise Up PR’s team will be able to make a difference.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Thought leadership is a PR activity to establish a brand and/or a specific spokesperson as an industry expert or authority. Spread across different communications channels, it involves sharing content filled with insights and sector experience through blogs, articles, speaking engagements, media interviews, podcast appearances, reports, eBooks/guides and more.
We’re former journalists who can distill complex thoughts and insights into compelling copy. We have also designed thought leadership programs for clients across a wide variety of industries that target many different audiences. No matter the channel, we have the knowledge to craft thought leadership that differentiates our clients from the crowd.
Heightening credibility is one of the most sought-after goals of thought leadership. If achieved, an organization and its spokesperson are positioned as a leader within their industry and this has not only benefits for visibility but can also unlock business opportunities and growth through strategic topic ownership.
Thought leadership is beneficial to all organizations. This can include startups, scale-ups, listed firms, non-profits and trade organizations. This activity builds and maintains visibility and credibility and is a crucial component of a majority of PR programs.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their goals for thought leadership. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
