Using research data is a critical B2B PR tactic to secure earned media coverage. This is primarily because journalists consistently use trusted and verified data sources to create their stories, as a way to inform their audience of readers and listeners of the latest trends regarding a specific issue. This data provides much-needed context and insight to a media publication’s audience. Due to this, B2B brands that can provide such first-party research or data points have a significant opportunity to generate ongoing media placements.
We’re a B2B research PR agency, staffed by senior-only PR professionals who have been trusted by a host of data companies to turn research, surveys and proprietary data into stories journalists want to cover.
PR offers a great route to promote your brand’s research and data findings. Yet it is also filled with pitfalls, especially in a world now awash with data points. Building interesting, credible and creative research-driven narratives and stories is not as simple as it seems.
Our team has extensive knowledge of where to start with research-driven PR, and how to manage the program effectively across many different channels, including media relations, content creation and social media.
Our expertise in this area has also been carved out across many different and disparate sectors, from marketing and retail to fintech and B2B technology. We have crafted sector-specific research-driven PR, as well as data stories that reached a much bigger, mainstream audience.
We work with clients who commission their own data, or, by contrast, have a wealth of their own data. We have the skills to plug into whatever way you want to do research PR to reach the audience you want.
When executed with journalistic methodology, research PR can open up a treasure trove of media and credibility-boosting opportunities, with reporters loving to bolster and add color to a story with data points. The results of our research-driven campaigns include significant brand uplift for our clients and our work being recognized as industry-leading on multiple occasions.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“The team at Wise Up PR didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
This refers to using research (consumer or B2B) to create content that is distributed across PR channels. Typically the main channel of focus is on media relations but research-driven PR can, and should be, used across all channels. The content created from this activity is focused on the findings of the research and used within reports, eBooks, press releases, blogs and more. Such activity can be conducted on a monthly, quarterly or yearly basis, with many brands building up credibility by providing ongoing research-driven content.
There are a number of benefits to using proprietary data for B2B PR campaigns. These include raising brand awareness through creative, data-driven storytelling methods, reaching new audiences with highly topical and relevant research (including journalists and influencers) and becoming an established industry voice. In turn, this boosts website traffic and influences the actions of your target audiences.
We have extensive experience within this area, having managed research PR campaigns for the likes of Attest (a research company) and LevelTen Energy. This specialism is built from our team’s background in journalism and we have the skills to craft research-led narratives that will fit what stories journalists are most interested in. We’re able to marry this up across all channels too, not just focusing solely on media, to ensure any research-driven PR is leveraged across all channels.
