PR strategy is where a B2B company diagnoses its current approach to engaging with external audiences and devises a new overarching communications and PR strategy. Doing so often involves a content audit and discussions with your organization’s subject-matter experts (SMEs) to establish internal alignment on objectives before using these goals to create a PR strategy for the medium and long term.
With a team of senior PR professionals, we offer PR strategy services that define a clear and differentiated strategic approach to surpassing communications goals.
For PR to be effective, it needs to have a strategic direction. If there is no clear definition of the purpose of communications for a company and its audiences, it is purely a reactive function lacking a strategy. A PR strategy must establish the foundation of what an organization is, who its key audiences are, and what it wishes to communicate to these stakeholders.
Our senior-led team works directly with leadership teams to formulate a bespoke strategic plan that fits their organization and their day-to-day industry realities.
A communications strategy puts in place a fundamental framework, not a playbook for campaign execution. The most critical piece is mapping a brand and its messaging to its audience. Crucially, too, many companies sell products or services into multiple, disparate industries, meaning a one-size-fits-all strategy and messaging is highly unlikely to resonate with distinct buyer audiences and influence purchasing decisions. The stakeholders involved can also be as far-ranging as media, partners, investors, customers, policymakers, industry influencers, and even competitors.
We’re an agency deeply experienced in crafting sector-specific strategies, coupled with tight industry-relevant messaging and content pillars to ensure a brand is not just relevant to audiences, but also recognized as a category leader.
The best strategy frameworks provide clarity on what, when and who your organization should target. The overall goal is to make PR an intentional activity that is closely entwined with business objectives.
We create strategies that are intended to be both turnkey plans for your internal team to execute against or supported by our senior-led team’s implementation. We leave it up to each of our clients to decide how best we can support their organizations. We’re equally as happy being a strategic advisor or an execution partner, on board from planning to delivery.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
Public relations strategy is the practice of defining the purpose and approach of the communications function for organizations. The PR strategy establishes key communications details such as key brand messages to be disseminated publicly, what audiences it wishes to reach, and what it needs to communicate to them, such as corporate news. Our senior-only team of former journalists will work closely with your leadership to devise a public relations strategy that will deliver for your business.
Strategy in communications differs from execution in that it is focused on the overall approach of the PR function of an organization. It identifies target audiences, channels in how to reach them and what key messages need to be shared. The overarching goal of public relations strategy is to establish a short- or long-term strategy that ensures PR is an intentional activity that is very closely aligned with business objectives.
PR strategies identify several key pieces of information that will inform your organization’s approach to communication going forward. Establishing a PR strategy will require meetings between your organization and your chosen PR agency, interviews with subject matter experts and agreement on audiences to target and messaging. Once established, a PR strategy will be agreed upon via video call or in-person meeting and delivered in the form of documentation outlining the next steps.
PR strategy should always be aligned closely to business objectives, and this should be agreed upon at the earliest stages of devising your PR strategy. This is the most essential step, otherwise the strategy isn’t fit for purpose. Discovery sessions will help to find key audiences in line with your business objectives: the strategy is then mapped back to the channels where those audiences can be found, and what content or brand touchpoints are the best way to reach them, be that events, paid media or media relations where your PR agency reaches out to journalists.
Absolutely, a strategy for PR can be adapted to match a scaling company: in fact, the best PR strategies are adaptable on purpose. PR strategies can be refocused to account for scaling, such as an infusion of funding or an expansion into new countries. PR strategies can offer a framework that is flexible enough to react and pivot to ongoing changes in the business. Strategy does not have to be set in stone, and can adapt and grow as your company does.
Wise Up PR’s senior-only team is highly skilled at devising PR strategies, and also at executing them – but if you want strategic consultancy on its own, delivered as a project, then that is also fine. We will work closely with your organization to devise a turnkey strategy and work with your internal teams to produce a package that can be handed over to them to execute over the longer term. We will deliver a final strategic framework document to you and work to ensure it can be handled internally to deliver the right result for your business.
