Our senior-level-only team is especially adept at paid LinkedIn campaigns, understanding every part of the platform in detail and encouraging the majority of our clients to put the bulk of their spend in this highly impactful, dynamic platform. We’re also former journalists and have the skills to craft creative copy that drives engagement and action from your target audience, driven by snappy headlines, post content and clear calls-to-action.
Wise Up PR also takes much pride in having a varied level of experience across many B2B sectors, meaning our senior-level-only team can enhance your LinkedIn performance, regardless of how specific your audiences are.
Each paid social strategy needs to be custom-built as no brand is the same as the other. You will have distinct goals, as well as challenges. Wise Up PR provides a fully formed strategy that keys into both immediate and long-term goals to ensure your paid social budget is efficient and effective. Beyond this starting point, we conduct deep audits to reveal audience targets, relevant hashtags if appropriate, and segmentation.
We also support other key social media activities beyond paid social, such as content marketing, and influencer marketing to create a fully integrated campaign that delivers.
Our team has been trusted by B2B brands to lead paid social campaigns that deliver concrete results. Today’s success will not guarantee tomorrow’s, and core to our offering is that we continually analyze audience response to campaigns for ROI and ROAS to make sure they are always optimized to meet your changing needs and goals.
Wise Up PR also provides clients with visibility into the metrics that matter most to them (impressions, CTRs) and can provide custom reporting fitted to your exact brief.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
Paid social is the use of paid advertising on social media platforms. The advertising will promote a brand’s content. The aim of such activity is to increase reach and visibility and also drive traffic to a brand’s website, social media properties, or landing pages for specific campaigns. The activity involves creating and managing advertisements for platforms like LinkedIn. These adverts will need to comply with the social media platform’s guidelines on what format and content it accepts. All of these platforms will enable a brand to use targeting capabilities in order to serve advertisements to its segmented audience of choice.
We’ve run highly successful paid social campaigns on LinkedIn and have a specialism in managing such campaigns on this platform. Our team is highly experienced, knows this platform inside out and can help you achieve your paid social media objectives.
Organic reach is now quite difficult to achieve. This means that for social media management, a paid social component is an essential ingredient to reach target audiences and to spark action, such as visiting a brand’s website or inquiring about its services or products. It is also highly trackable, meaning performance can not only be measured but also optimized over time to ensure ongoing, high-quality results are achieved.
All organizations can make use of the advantages of paid social as purely organic-based social media can limit a brand’s reach. Ultimately it comes down to budget, given that this is a paid-for activity. However, we’re a team that has much experience making budgets of all sizes go the extra mile.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their paid social goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
