Our senior-level-only team is especially adept at paid LinkedIn campaigns, understanding every part of the platform in detail and encouraging the majority of our clients to put the bulk of their spend in this highly impactful, dynamic platform. We’re also former journalists and have the skills to craft creative copy that drives engagement and action from your target audience, driven by snappy headlines, post content and clear calls-to-action.
Wise Up PR also takes much pride in having a varied level of experience across many B2B sectors, meaning our senior-level-only team can enhance your LinkedIn performance, regardless of how specific your audiences are.
Each paid social strategy needs to be custom-built as no brand is the same as the other. You will have distinct goals, as well as challenges. Wise Up PR provides a fully formed strategy that keys into both immediate and long-term goals to ensure your paid social budget is efficient and effective. Beyond this starting point, we conduct deep audits to reveal audience targets, relevant hashtags if appropriate, and segmentation.
We also support other key social media activities beyond paid social, such as content marketing, and influencer marketing to create a fully integrated campaign that delivers.
Our team has been trusted by B2B brands to lead paid social campaigns that deliver concrete results. Today’s success will not guarantee tomorrow’s, and core to our offering is that we continually analyze audience response to campaigns for ROI and ROAS to make sure they are always optimized to meet your changing needs and goals.
Wise Up PR also provides clients with visibility into the metrics that matter most to them (impressions, CTRs) and can provide custom reporting fitted to your exact brief.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Paid social is the use of paid advertising on social media platforms. The advertising will promote a brand’s content. The aim of such activity is to increase reach and visibility and also drive traffic to a brand’s website, social media properties, or landing pages for specific campaigns.
The activity involves creating and managing advertisements for platforms like LinkedIn. These adverts will need to comply with the social media platform’s guidelines on what format and content it accepts. All of these platforms will enable a brand to use targeting capabilities in order to serve advertisements to its segmented audience of choice.
We’ve run highly successful paid social campaigns on LinkedIn and have a specialism in managing such campaigns on this platform. Our team is highly experienced, knows this platform inside out and can help you achieve your paid social media objectives.
Organic reach is now quite difficult to achieve. This means that for social media management, a paid social component is an essential ingredient to reach target audiences and to spark action, such as visiting a brand’s website or inquiring about its services or products. It is also highly trackable, meaning performance can not only be measured but also optimized over time to ensure ongoing, high-quality results are achieved.
All organizations can make use of the advantages of paid social as purely organic-based social media can limit a brand’s reach. Ultimately it comes down to budget, given that this is a paid-for activity. However, we’re a team that has much experience making budgets of all sizes go the extra mile.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their paid social goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
