Wise Up PR’s team is made up of former journalists who deeply understand the process of communicating effectively. We’ve been the ones on the other side of the interviewing table and know first-hand how crucial it is to have a polished spokesperson who can nail brand messaging and answer tough questions when they come along.
Effective and assured spokespeople are the critical ingredient in your PR success. Yet in today’s interconnected world, training isn’t only aimed at external audiences like journalists. It also encompasses other important stakeholders including analysts, influencers and a company’s employees. You benefit from a senior-level-only team running your sessions to maximize the impact training has on your spokespeople.
Rooted in our journalistic experience, we’ve built a comprehensive program for media training to ensure spokespeople are prepared for all that is thrown at them. We’ve worked with executives at all positions and at all experience levels to enhance their presentation and speaking skills. Our media training has been applied to everything from day-to-day interview opportunities to trickier and more high-stakes situations like crisis management, supporting spokespeople with English as a second language, public listings, mergers and acquisitions, company partnerships and more.
Our approach is anchored to providing a bespoke experience that fits each individual spokesperson’s distinct needs. An executive who is already a great speaker has a different set of needs compared to a less seasoned spokesperson. We create tailored training experiences that are heavily focused on training sessions, and real-world tips and tricks and mock interviews, not theory. We believe practice, and more practice, makes perfect.
Beyond extensive, hands-on training sessions, a key value add we provide to our media training clients is to distill their messaging into soundbites that connect spokespeople with all audiences. In many cases, clients have relied on Wise Up PR to provide spokesperson training over many years and our team has also run sessions for large groups of executives.
The end result of our personalized media training? A full bench of trained, on-message expert spokespeople ready to engage any audience.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“The team at Wise Up PR didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
Media training is training to provide an organization’s spokespeople and executives with the skills and confidence to speak publicly. This includes everything from how to bridge into brand messaging properly in an interview, speech pacing and how to manage high-tension questioning schemes. Increasingly, this activity comprises training for internal and external audiences, where previously it typically only focused on interactions with journalists. The overall aim is to enhance executives’ abilities to speak to internal and external audiences, to the benefit of an organization.
We are all former journalists and due to this background understand the interview process intimately and can provide insight into best practices for when speaking to journalists and other stakeholders. We also provide real, actionable tips to make sure that every interview, regardless of audience, is a success.
Not all company spokespeople are comfortable under the lights. Not all speakers can thread narratives together in a coherent way. Yet, your brand’s spokespeople are your most impactful advocates across all channels and their visibility and ability to speak with authority and authenticity to all stakeholders is an essential component of a brand’s success across media, employee advocacy, venture capital relations and beyond.
All types of organizations should use media training. Speaking to journalists, analysts, influencers and your employees is a skill that needs to be sharpened and doesn’t come naturally, even to the most seasoned of spokespeople. Effective communication requires messaging to be in place, taking into account your audience and a delivery that has been stress-tested and honed.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve the goals of their media training goals.
