We’re all former journalists at Wise Up PR and have deep insight into how modern media operates. Not only this, our team also boasts decades’ worth of senior media relations know-how and in our careers have been trusted by some of the biggest brands in the world to run effective earned media campaigns (including by the likes of Google, Twilio, Oracle and many others).
In contrast to other agencies, we offer a senior-level-only team. This means you benefit from extensive media relations expertise from the get-go and a team that has the hard-earned media intelligence to know which journalist should be targeted and why.
Each brand deals with its own specific media relations challenges. A cookie-cutter approach won’t work. This is why Wise Up PR is proud to be a boutique PR agency with a team of experts that places care and attention at the heart of every client partnership.
Our senior-level experience means we design a highly tailored media relations strategy that directly addresses your specific goals. From this starting point, we apply our storytelling skills built from our previous journalistic experience to package news announcements, opinion articles and commentary in the right way to get the interest of time-poor, inbox-full journalists.
One value add we also provide to you is that our media relations service includes outreach to the US market, UK/EU, APAC (and whatever English language market you need visibility in). We can also support specific foreign language markets depending on the brief and run several international PR campaigns.
Getting coverage is what we do every day. We place our clients across all parts of the earned media ecosystem, from top-tier outlets like the Financial Times, The Economist and Forbes, to targeted trade outlets. In all our media relations efforts, we also build long-lasting relationships with key journalists for our clients.
Regardless of your sector, it’s highly likely that we have relevant experience and connections with media within it, be they international, national or trade-focused. Look at our case studies page, our LinkedIn, and also our awards page to find out more about the real, tangible media relations results we’ve delivered.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Media relations is a critical part of public relations and refers to the management of an organization’s relationships with media outlets. Public relations can include other communication channels, such as social media or influencer marketing. By contrast, media relations is only focused on the management of an organization’s interaction with media outlets.
It secures what is called ‘earned’ media coverage, meaning that an article or story has not been sponsored or paid for in order to secure placement. Instead, it means that Wise Up PR has garnered pure editorial interest from media in your offering or thought leadership. The overarching goal is to enhance public perception of a brand and reach a wider audience.
We’re a team of former journalists with a deep understanding of how media works. We’ve decades’ worth of senior-level media relations expertise and have been trusted by some of the biggest brands in the world, including Google, to run media relations campaigns. We also have a very wide variety of sector knowledge, meaning we know which journalists to target across national, international and trade outlets.
There are many benefits to running a media relations program. Independent, third-party press coverage boosts trust and visibility in a brand with key audiences. In addition, coverage can increase referral traffic to a brand’s website and journalists often include high-quality backlinks within articles.
Such backlinks are like gold dust and can dramatically improve a website’s domain authority (DA), helping you to rank higher in search than your competitors, improving SEO and putting your brand top-of-mind for prospects.
Defining your target audience is our first step. From here, we’ll create a bespoke media relations strategy that targets media outlets relevant to these audiences. This strategy will comprise a mix of tactics, including news generation, thought leadership and commentary creation, an awards and events program and more.
All types of organizations can benefit from media relations. Earned media coverage placed within media outlets provides independent validation and credibility and enhanced brand recognition, as well as clear SEO and domain authority gains.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their goals for media relations. Our team has run highly successful media relations outreach across every major English language market and can also support local language markets if needed. We also have experience running hub and bespoke campaigns that target multiple markets.
Yes, we are happy to. Please visit our case study page to find out more about the work we’ve completed for our clients. In addition, Wise Up PR has won many industry awards, recognizing our high-quality work.
Contact our team today to start the conversation on how we can help you achieve your goals.
