Influencer marketing was once seen as limited to B2C audiences. This has swiftly changed as more B2B influencers rise to prominence across LinkedIn, X, Substack and beyond and wield serious influence on their engaged audiences. Understanding who to collaborate with can seem like a tough task. Wise Up PR offers a senior-level-only team that has the knowledge you need and we’ve managed highly successful B2B influencer campaigns for a diverse range of clients to address their specific goals.
From identifying who should be your brand ambassador to ongoing, effective management we have the skills to elevate your influencer marketing. We’re also proud to have a very broad level of sector knowledge and can support even the most niche of brands.
While paid collaborations are central to this channel, it doesn’t mean that influencers will partner with every brand. This is especially true for B2B influencers who have quickly become authoritative and respected voices that are highly protective of their brand and audience.
This then places huge importance on having a tailored and thoughtful strategy in place to ensure influencer buy-in. The wrong strategy and the wrong approach can permanently close the door to a potentially transformational influencer partnership. Wise Up PR helps to avoid this by crafting a bespoke strategy that puts much care and attention into approaching and engaging your most important influencers the right way. From contracts to brand guidelines to managing on-point deliverable timelines, we can support you every step of the way.
Whatever your yardstick of success is, core to our delivery is providing clear performance metrics for the campaign to be analyzed, evaluated and improved upon for the next time. Be it reach, engagement, conversions or more, we’ll give you the results to understand and refine future influencer marketing campaigns.
In addition, the best influencer marketing programs should also include wider communications activities, such as media relations, social media and more. We know how to orchestrate an integrated campaign that delivers the results you require across all channels.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Influencer marketing is a marketing approach whereby a brand partners with an influencer to promote their brand and/or their products or services. An influencer refers to a person who has either large or engaged audiences of followers on social media platforms. Some influencers will leverage this influence across multiple platforms, while some others will focus on one platform in particular.
Wise Up PR has years of experience supporting influencer marketing programs for everything from highly technical B2B brands to top food influencers on Instagram. We know that key to the success of the output is the successful management of the content creation process. Influencers are notoriously strapped for time and protective over their contract stipulations and audiences, and Wise Up PR can help you navigate these waters with clarity and care.
Recommendations and content coming directly from influencers is trusted and often seen by influencers’ audiences as more authentic than traditional advertising. Typically, the influencer will only work with brands that are relevant to their specific niche, or topic area. Working with influencers can boost brand awareness, engagement and conversion rates.
There is nearly always a paid element to influencer marketing campaigns, meaning that not all organizations will have the resources to pay for an influencer collaboration. However, not all influencer relationships are paid for, providing a product or service for free through an in-kind agreement can also result in partnerships with influencers. In addition, micro-influencers, with audiences of between 500-1,000 followers, offer a route to influencer marketing for smaller, less-resourced organizations.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their influencer marketing goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
