While any executive can post content on LinkedIn, it does not mean they understand the platform or are aligned with the overall PR approach of their business on the platform. Executive social media training provides senior leadership with the tools and knowledge, through training sessions, not only in how to produce posts (with advice and support), but also in the purpose and power of executive-led posting. The critical benefit of this is that there is complete synchronization between a company’s messaging and LinkedIn activities with executives’ own efforts.
We provide B2B executive social media training services to organizations, both large and small, that make sure executives and the organization communicate in one voice.
While it might be simple for executives to post to social media platforms, it doesn’t mean they have the knowledge or skills to leverage them in the best possible way or the awareness of the potential pitfalls.
Wise Up PR is a team of former journalists who have conducted social media training across all organizational levels. From C-suite to less seasoned executives, our training is focused on a tiny bit of theory, mixed with much hands-on training and scenario planning.
At the outset, we will work with you to identify your key goals and what you wish to accomplish from these sessions. With these clear objectives defined, we offer highly personalized, tailored training that works best for your executives involved. While some may benefit from one-to-one training, others work best in group sessions. We’ll custom-build a program that ensures each individual gets the most out of the training.
Given that LinkedIn is the dominant professional networking platform, our focus will be dedicated here but we can also delve into other platforms that may be of interest to you, including Facebook, Instagram, TikTok and X.
Beyond the training, Wise Up PR provides extensive feedback and post-session follow-up to support executives beyond just a few hours or one day. Our training sessions empower executives to understand social media’s impact on their profile and also the role they can actively play in advocating for your organization.
Our workshop expertise doesn’t just stop at executive social media training. We also provide media training and can weave together media relations and executive social media management into one coherent integrated campaign that delivers for your brand.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
Executive social media training is specialized training designed to provide executives with the knowledge and skills to use and leverage social media platforms in a way that promotes their personal brand, and their company’s brand. It also educates on the dos and don’ts of social media and provides a framework for executives to know what is appropriate to share and what is not.
Our team has run countless training sessions, across media and social media and can provide digestible, interesting and informative sessions that leave a lasting impact on executives. We’re comfortable switching between theory to practice and at the end of our sessions, executives will be fully prepared to engage with social media that not only benefits them but also your organization.
Executive social media training has numerous benefits, such as building industry profile, amplifying in the correct manner a brand’s messages and engaging with peers and key stakeholders, including clients. An additional value add is that with comprehensive training, executives have the skills to post independently of their marketing and communications teams as they will know what is appropriate to share and what is not, freeing up these marcom resources for other initiatives.
Every organization can benefit from executive social media training. From large corporations to more fast-growing organizations, such training is essential to ensure executives are equipped with the right knowledge to leverage social media in a positive manner. All it takes is one misaligned post to cause a potential issue for an organization.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their executive social media training goals.
