For B2B companies, executive social media management is now a very powerful approach to build the profile not only of the founder or executive but also of the entire organization. Going “direct” as it is now known, utilizes an executive’s personal LinkedIn profile and in-built audience to improve the organic reach for a company. In fact, it is estimated that personal profiles get 10-20x more visibility on LinkedIn, with the platform’s algorithm favoring individual posts over company pages’ organic content.
We’re an agency that delivers authentic, bespoke executive social media content and optimization for executive B2B social media management services.
Taking advantage of the possibilities offered by social media could be seen by executives as a peripheral issue compared to the day-to-day running of a company. A team of former journalists, Wise Up PR has the expertise to not only start from scratch an executive’s social media journey but also to keep it running seamlessly on their behalf.
Need to kickstart this activity by gaining executive buy-in for its purpose? We also run executive social media training that provides a complete overview of the purpose and potency of executives using social media for their organizations. This management should form a part of an overall PR program that includes media relations and thought leadership. Our team has the know-how to lead and deliver results-driven multichannel programs.
Each executive is different and has their own experiences and knowledge. This fact needs to be reflected in any strategy and needs to mirror the executive’s personality, not just for authenticity but also for buy-in.
Wise Up PR will build a personalized strategy that taps into an executive’s goals and true voice. Our starting point is a deep dive kick-off session to uncover an executive’s areas of expertise, key messages and the platforms that are an appropriate fit to match their personality. We’ll then quickly move to the execution stage to craft credible content, across formats, that reaches target audiences.
Working with our team to develop curated, topical and relevant content, executives can expect a significant uplift in impressions and industry standing. The most effective programs are not stop-start, instead, consistency over an extended period of time will deliver these results.
With this at the forefront of our efforts, Wise Up PR’s goal is to be a long-term partner to executives wishing to leverage the strength of social media for personal and organizational branding.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
Executive social media management is managing and optimizing an individual’s social media presence. Typically this individual will be a high-profile executive but it can also be to help a more junior executive to gain visibility. It includes the creation and curation of social media content that is posted to engage audiences and secure the attention and following of new followers. The overall aim is to extend reach and industry credibility.
You work day-to-day with a team that has executed successful executive social media management programs in the past. We’re a senior team that knows what works and what doesn’t and can address your specific brief.
The benefits of executive social media management include enhancing personal brand amongst key audiences, including current and potential customers, industry peers and fellow employees. It fosters trust, authenticity and engagement with all of these segments, all to the benefit of not just the individual but also the organization.
This activity benefits all types of organizations. It can be applied to startups, scale-ups, listed companies, and beyond. It leverages the power of social media platforms to establish an individual as a key industry voice and relies simply on engaging content to achieve this.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their executive social media management goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
