Executive Social Media Management

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Harnessing the power of executives’ personal profiles

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Your expert team in navigating the opportunities of social media

Taking advantage of the possibilities offered by social media could be seen by executives as a peripheral issue compared to the day-to-day running of a company. A team of former journalists, Wise Up PR has the expertise to not only start from scratch an executive’s social media journey but also to keep it running seamlessly on their behalf.  

Need to kickstart this activity by gaining executive buy-in for its purpose? We also run executive social media training that provides a complete overview of the purpose and potency of executives using social media for their organizations. This management should form a part of an overall PR program that includes media relations and thought leadership. Our team has the know-how to lead and deliver results-driven multichannel programs.

Design a tailor-made strategy that fits personality and purpose

Each executive is different and has their own experiences and knowledge. This fact needs to be reflected in any strategy and needs to mirror the executive’s personality, not just for authenticity but also for buy-in. 

Wise Up PR will build a personalized strategy that taps into an executive’s goals and true voice. Our starting point is a deep dive kick-off session to uncover an executive’s areas of expertise, key messages and the platforms that are an appropriate fit to match their personality. We’ll then quickly move to the execution stage to craft credible content, across formats, that reaches target audiences.

Delivering clicks, conversations and increased credibility

Working with our team to develop curated, topical and relevant content, executives can expect a significant uplift in impressions and industry standing. The most effective programs are not stop-start, instead, consistency over an extended period of time will deliver these results. 

With this at the forefront of our efforts, Wise Up PR’s goal is to be a long-term partner to executives wishing to leverage the strength of social media for personal and organizational branding.

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Executive Social Media Management

Frequently Asked Questions (FAQs)

Executive social media management is managing and optimizing an individual’s social media presence. Typically this individual will be a high-profile executive but it can also be to help a more junior executive to gain visibility. 

It includes the creation and curation of social media content that is posted to engage audiences and secure the attention and following of new followers. The overall aim is to extend reach and industry credibility.

You work day-to-day with a team that has executed successful executive social media management programs in the past. We’re a senior team that knows what works and what doesn’t and can address your specific brief.

The benefits of executive social media management include enhancing personal brand amongst key audiences, including current and potential customers, industry peers and fellow employees. It fosters trust, authenticity and engagement with all of these segments, all to the benefit of not just the individual but also the organization.

This activity benefits all types of organizations. It can be applied to startups, scale-ups, listed companies, and beyond. It leverages the power of social media platforms to establish an individual as a key industry voice and relies simply on engaging content to achieve this.

Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their executive social media management goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.