Wise Up PR’s team has driven forward event and speaking opportunities for a host of brands, from startups to scale-ups and beyond. From global events like Web Summit to more industry-focused speaking events, our senior-level-only team knows how to orchestrate your program to maximum effect.
Events and speaker programs should be a component of a bigger PR push and include media relations and social media. Our experienced team is easily able to integrate events and a speaker bureau into a full-rounded campaign that delivers for you.
For each of our clients, we provide a bespoke strategy to address their objectives from an events and speaker program. We’re attentive that this strategy addresses exact needs and will also provide an exhaustive list of relevant events and speaker opportunities to ensure every potential opportunity is captured.
Also, we’ve dealt with clients who may not have a spokesperson ready to pick up the mic immediately and speak at industry-leading events. We complement this offering with supporting services including speaker training to ensure your speakers are ready to seize the spotlight. So, if you’d like to focus your program initially on extracting as much PR value as possible from your trade event attendance, we have the playbook to do this for you too.
Securing speaker slots for the sake of it is rarely a good approach, as is not aligning all elements of PR to tie directly in with your event attendance. This wastes time, resources and valuable dollars. For this reason, not all event strategies are created equal, with priorities spanning across speaking opportunities, locking in introductory briefings with key journalists and influencers, planning an on-site announcement/product launch or all of the above.
By contrast, Wise Up PR has the knowledge and know-how to direct a fully joined-up, tailored program that supports your business growth at events and increases industry influence from an efficient speaker bureau.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Events and speaking programs are the process of organizing and managing industry event attendance, as well as placing spokespeople as speakers at events.
For events, such a program involves identifying relevant industry events, securing budget to attend (as an attendee or exhibitor) and leveraging PR activities to promote event attendance. These activities can include social media content and posts, as well as disseminating press materials and also securing media briefings at the event.
For a speaker bureau, this consists of monitoring for speaking opportunities and pitching a speaker in, backed up by relevant content outlining their background and expertise.
We have years of experience in managing such programs to ensure our clients don’t need to be caught up in the small details. This is especially important, as events typically require an “all-hands-on-deck” approach, with marketing, sales and the executive team all needing to play a role in successful event execution. We seamlessly run such programs year-on-year to maximize business value for our clients and make the most out of their attendance and event spend.
There are many benefits from such a program. They include increased industry visibility and credibility from speaking at important events and also boosting business value from event attendance and exhibitions.
Organizations of all shapes and sizes can leverage the power of such programs. Events that offer attendance, exhibitor and speaker options are plentiful, meaning there will be a host of options to pursue for any program.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve the goals of their events and speaking programs. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
