Employee advocacy is a powerful tactic to promote an organization, with employees who work for a business sharing company-approved messaging and social media post content that is distributed to their own audience of followers. It often takes place primarily on LinkedIn, and the benefits are multifold, ranging from increasing brand reach to driving sales, while also raising the profile of individual employees.
Our senior team has delivered employee advocacy services to businesses, both large and small, enabling companies to leverage their most important asset, their employees.
Employee advocacy has risen to prominence in a short period of time to become an essential approach to accelerate a brand’s visibility, reach, engagement and credibility. It’s also a wonderful strategy for enticing new talent to join your company. Our senior-level-only team has deep experience in launching and sustaining impactful B2B employee advocacy programs that transform your team into true ambassadors.
Our know-how isn’t just limited to one specific sector, we’ve worked with clients across many different industries and have the ability to scale up employee advocacy programs to meet your specific needs.
Getting employee advocacy programs started can seem daunting at first. Questions over adding another to-do item to an employee’s role and actual participation levels are legitimate. Our team builds a bespoke strategy and approach that ensures you have buy-in from employees, as well as making such programs as easy as possible to participate in. This includes kick-off workshops to provide clear direction and a feedback loop for the program. From this starting point, Wise Up PR’s team will craft pre-packaged content, support materials and a suite of tools to make posting to social media as simple and stress-free as possible.
Employee advocacy should be one part of your overall communications strategy and we can support in other areas to create genuine, fully integrated programs. This includes social media management, content marketing, influencer marketing and media relations.
Measuring the effectiveness of an employee engagement program is central to our offering, meaning you gain insight into engagement levels and more crucial metrics. With so many employee advocacy tools available it can be hard to know which ones are best for you, we’re also able to recommend the ones that will deliver the most value based on our tried-and-tested experience.
If you’re approaching employee advocacy for the first time, or looking to enhance a current program, Wise Up PR’s experience will make the difference you need.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
Employee advocacy is a communications process that enables a company’s employees to promote and share its messages, products and services, through their own personal social media accounts and profiles. Centralized content is created by the organization and shared with employees who can personalize and post it to their own audiences, with the goal of extending a company’s reach and impact.
We’ve managed B2B brands’ employee advocacy programs, across a host of sectors and can provide best practices for this communications approach, as well as the knowledge of which tools will deliver the most value.
By implementing such a program it will push an organization into audiences that it could not have reached on its own. This results in enhanced visibility, reach and trust and can also spur lead generation and support recruitment of new employees.
Employee advocacy programs typically work best at organizations with more than 50 employees. Not every member of an organization will have a social media presence or be engaged to share its information through their own personal channels. Therefore, a larger pool of employees is preferable for an employee advocacy program to be successful. However, in certain sectors, such as non-profits or mission-driven organizations, employee advocacy activity at smaller organizations can deliver real value and reach.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their goals for employee advocacy. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
