Employee advocacy has risen to prominence in a short period of time to become an essential approach to accelerate a brand’s visibility, reach, engagement and credibility. It’s also a wonderful strategy for enticing new talent to join your company. Our senior-level-only team has deep experience in launching and sustaining impactful B2B employee advocacy programs that transform your team into true ambassadors.
Our know-how isn’t just limited to one specific sector, we’ve worked with clients across many different industries and have the ability to scale up employee advocacy programs to meet your specific needs.
Getting employee advocacy programs started can seem daunting at first. Questions over adding another to-do item to an employee’s role and actual participation levels are legitimate. Our team builds a bespoke strategy and approach that ensures you have buy-in from employees, as well as making such programs as easy as possible to participate in. This includes kick-off workshops to provide clear direction and a feedback loop for the program. From this starting point, Wise Up PR’s team will craft pre-packaged content, support materials and a suite of tools to make posting to social media as simple and stress-free as possible.
Employee advocacy should be one part of your overall communications strategy and we can support in other areas to create genuine, fully integrated programs. This includes social media management, content marketing, influencer marketing and media relations.
Measuring the effectiveness of an employee engagement program is central to our offering, meaning you gain insight into engagement levels and more crucial metrics. With so many employee advocacy tools available it can be hard to know which ones are best for you, we’re also able to recommend the ones that will deliver the most value based on our tried-and-tested experience.
If you’re approaching employee advocacy for the first time, or looking to enhance a current program, Wise Up PR’s experience will make the difference you need.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Employee advocacy is a communications process that enables a company’s employees to promote and share its messages, products and services, through their own personal social media accounts and profiles. Centralized content is created by the organization and shared with employees who can personalize and post it to their own audiences, with the goal of extending a company’s reach and impact.
We’ve managed B2B brands’ employee advocacy programs, across a host of sectors and can provide best practices for this communications approach, as well as the knowledge of which tools will deliver the most value.
By implementing such a program it will push an organization into audiences that it could not have reached on its own. This results in enhanced visibility, reach and trust and can also spur lead generation and support recruitment of new employees.
Employee advocacy programs typically work best at organizations with more than 50 employees. Not every member of an organization will have a social media presence or be engaged to share its information through their own personal channels. Therefore, a larger pool of employees is preferable for an employee advocacy program to be successful. However, in certain sectors, such as non-profits or mission-driven organizations, employee advocacy activity at smaller organizations can deliver real value and reach.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their goals for employee advocacy. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
