Crisis Communications

Broadcast media gather documenting a crisis, highlighting their collective response to the unfolding events.

Safeguarding reputations before, during and after a crisis

An open dictionary page displaying the definition of "crisis," highlighting its significance in language and context.

A seasoned team of crisis experts

Wise Up PR’s team has extensive crisis communications experience with both global brands as well as more fast-growing companies. From crisis-managing international moments like a protest by thousands of employees at one of the most recognizable companies in the world to running a reactive press office dealing with constant negative story cycles, we’ve been battle-tested and offer expert crisis communications consultancy.

Every crisis is unique and requires the right response

We’re a team of former journalists who have managed proactive issue management programs to more immediate crises. We know the playbook on how to respond and mitigate a crisis and can quickly become an extension of your team to ensure you have a robust defense in place. 

We’ll be on hand 24/7 and will provide a bespoke plan and response to the crisis you’re facing. 

A trusted partner beyond a crisis

Wise Up PR has built a reputation for working with our clients over many years and can help you navigate from the immediate crisis to the aftermath and move on to longer-term issues management. We’ll provide thorough brand audits, reporting, and monitoring to guard your brand equity.

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Crisis Communications

Frequently Asked Questions (FAQs)

Crisis communications is a PR function that addresses and mitigates a crisis that is damaging an organization’s public image. It involves the creation of a strategic crisis communications plan as is typically in response to an immediate crisis an organization is facing. This plan will include key messages, approaches to disseminate these messages and coordination processes with internal and external stakeholders, in particular the media and monitoring of the impact on sentiment. 

The overarching aim of crisis communications is to protect an organization’s reputation amongst key audiences, reduce damage from a specific crisis and ensure business continuity.

Our team has managed some of the biggest brands and some of the biggest corporate crises. We know how to structure a crisis response for immediate and long-term crises, as well as put in place the right routes to not only protect a brand but also defend it.

All types of organizations can be involved in crises. Some crises are bigger than others yet the fundamental approaches of how to best deal with such events do not. Putting in place a robust and strategic plan that can be activated quickly is the essential way to deal with a crisis, regardless of an organization’s size.

Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond.