Copywriting services, which create copy for everything from web copy to email and social content, are among the most important tools in the PR arsenal. The benefits of outsourcing copywriting are many, including having additional, expert resources to deliver the organization’s brand messaging in a clear, persuasive manner, which can do everything from attracting investor attention to building loyalty with customers.
Our team has a background in media and we’re an agency that offers copywriting services that inform, engage and prompt action from your most important audiences.
Brands put enormous effort and time into perfecting brand messaging and positioning. Yet there is often a drop-off in such messaging being clearly and consistently expressed in copywriting output.
We’re a team of former journalists who take messaging frameworks and foundations and weave these brand pillars into purposeful, engaging copy across all channels.
Understanding buyer behavior is essential to crafting effective copy. It factors in their motivations, their pain points and what they view as a solution to their challenges. Without this insight, content is absent of intent and decision-stage logic and thus, missing out on being truly optimized for a target audience.
Our senior team of copywriters strategically structures copy rooted in conversion principles that speaks directly to buying audiences.
As companies grow, new initiatives or products progress, consistent messaging and copy gets fragmented across all departments. It is difficult to find or even define a single source of truth as teams expand.
This leads to inconsistency of core messages across key organizational pillar content like sales decks and website copy. A buyer is presented with differing tones of voice, which erodes trust.
Given our journalistic background, we’re a team that puts in place systems, such as copy standards, style guides and terminology primers, to keep all communication and copy consistent. Being on-brand with your key audiences isn’t optional; it is essential to growth.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organised and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
B2B website copywriting is the process of creating content for a business’s customer touchpoints, with goals such as driving sales and expressing brand messaging through writing output. Establishing consistent messaging and copy is a vital business imperative, with inconsistent messaging eroding trust with buyers as they experience different messages and tones of voice in pillar content such as sales decks and website copy. Establishing a clear, recognizable tone is vital to growing your business.
Copywriting does improve organic search performance when it is done right. By strategically weaving in critical keywords you have researched, businesses can improve the organization’s appearance both in organic search and in results generated by Large Language Models (LLMs). But the benefits of good copywriting extend far beyond these technical measures and also offer a business a way to speak authentically to a carefully targeted audience.
Yes, both SEO keywords and Large Language Model (LLM) optimization are not only included in copywriting, but they are vitally important for it. It’s important to remember that traffic is not the same as buyer intent: keywords must be measured and well-structured within the copy to drive results for your business.
Our copywriting process is rigorous and journalistic, meaning we strive for clarity and focus. Our senior-only team consists of several former journalists, which means we know how to produce good copy. Our approach begins with a deep dive into the digital touchpoints of a brand, with input from your organization around what content currently exists and the desired messaging arc, then calls with subject matter experts to define key topics. Once that is complete, we put it all together to create impactful copy.
We can most definitely rewrite existing copy to improve it, or to keep it in line with other content produced by your organization, or simply to make it perform better in search. Often rewriting existing content is the best way to improve content performance, and is best practice for online discoverability. Our senior-only team of former journalists can audit your existing content and improve it to perform better in search.
Copywriting aligns strongly with the journey of a buyer audience. Good, clear, strongly written copy is among the best ways to reach out to a buyer audience. Copywriting enables your organization to speak directly and authentically to a buyer audience. Using relevance and topicality, your business can steer a buyer audience through their journey and drive results for your business. As a team of former journalists, we have the copywriting skills to delight a buyer audience and keep them coming back.
