Concisely defining your brand is one of the most difficult challenges in all of communications. B2B brands typically offer complex, technical products and services that require extensive context mixed with dense explanations of the value proposition, oftentimes over several different verticals that speak very different languages. Key audiences can easily be lost with unclear brand positioning and messaging.
At Wise Up PR, we’re a team of former journalists who have the skills to get to the very heart and essence of your brand architecture to help you improve clarity and understanding, as well as drive engagement with your most important audiences. We’re a senior-level-only team that has undertaken these deep brand dives on behalf of a wide variety of clients, across many sectors to better reach and influence target customer segments.
The overarching aim of any successful brand positioning and messaging work is to create clear daylight between competitors and establish a deeper emotional connection with target audiences that results in increased levels of brand engagement, loyalty and sales pipeline.
This is no small challenge to overcome with no one brand being alike, nor should their strategy be the same. This is why Wise Up PR provides all of our clients with a bespoke strategy, built through a thorough level of care and attention to address your specific brief. From conducting listening tours with key stakeholders to exhaustively auditing your brand to message house creation and more, our strategy provides the expert approach you need.
Brands now exist across so many touchpoints that maintaining the integrity of messaging is extremely problematic. For example, how your brand presents in the media might be wildly different from how you communicate on LinkedIn, X, and other social platforms. This is confusing for your target audiences and can lead them astray to competitors.
The end result of working with Wise Up PR for many clients has been clear, consistent messaging that is leveraged across all channels, be they earned, owned or paid, that strikes a chord with current, future and untapped customers.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Brand positioning and messaging is a process of strategic importance that goes about defining and communicating a brand’s value proposition. There are typically two main reasons as to why this process is undertaken (i) to differentiate a brand from competitors within its sector and (ii) to reach and resonate with its target audience of potential and current customers.
Brand positioning is a different function to messaging. It is the process of identifying a brand’s most important attributes and elements that differ from competitors and the overall market. Meanwhile, messaging is the process of taking these attributes and distilling them into messages and narratives that capture target audiences’ attention, with the overall aim of sparking action.
We’ve successfully run countless brand positioning and messaging projects for a host of B2B brands, across many sectors. We are also skilled, due to our team’s journalistic background, in crafting specific messages that will appeal to specific audiences.
There are many, including establishing and reinforcing unique brand value propositions and increasing credibility and reputation with target customer segments.
In today’s hyper-competitive, digital world, standing out from the crowd has never been tougher. Positioning and messaging are incredibly important to highlight clear differentiation from competitors. Regardless of if you are a B2B or B2C brand, having well-thought-out positioning, supported by clear-cut brand architecture and messaging brings immense business value.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their goals for brand positioning and messaging. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
