Influencer marketing was once seen as limited to B2C audiences. This has swiftly changed as more B2B influencers rise to prominence across LinkedIn, X, Substack and beyond and wield serious influence on their engaged audiences. Understanding who to collaborate with can seem like a tough task. Wise Up PR offers a senior-level-only team that has the knowledge you need and we’ve managed highly successful B2B influencer campaigns for a diverse range of clients to address their specific goals.
From identifying who should be your brand ambassador to ongoing, effective management we have the skills to elevate your influencer marketing. We’re also proud to have a very broad level of sector knowledge and can support even the most niche of brands.
While paid collaborations are central to this channel, it doesn’t mean that influencers will partner with every brand. This is especially true for B2B influencers who have quickly become authoritative and respected voices that are highly protective of their brand and audience.
This then places huge importance on having a tailored and thoughtful strategy in place to ensure influencer buy-in. The wrong strategy and the wrong approach can permanently close the door to a potentially transformational influencer partnership. Wise Up PR helps to avoid this by crafting a bespoke strategy that puts much care and attention into approaching and engaging your most important influencers the right way. From contracts to brand guidelines to managing on-point deliverable timelines, we can support you every step of the way.
Whatever your yardstick of success is, core to our delivery is providing clear performance metrics for the campaign to be analyzed, evaluated and improved upon for the next time. Be it reach, engagement, conversions or more, we’ll give you the results to understand and refine future influencer marketing campaigns.
In addition, the best influencer marketing programs should also include wider communications activities, such as media relations, social media and more. We know how to orchestrate an integrated campaign that delivers the results you require across all channels.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
Influencer marketing is a marketing approach whereby a brand partners with an influencer to promote their brand and/or their products or services. An influencer refers to a person who has either large or engaged audiences of followers on social media platforms. Some influencers will leverage this influence across multiple platforms, while some others will focus on one platform in particular.
Wise Up PR has years of experience supporting influencer marketing programs for everything from highly technical B2B brands to top food influencers on Instagram. We know that key to the success of the output is the successful management of the content creation process. Influencers are notoriously strapped for time and protective over their contract stipulations and audiences, and Wise Up PR can help you navigate these waters with clarity and care.
Recommendations and content coming directly from influencers is trusted and often seen by influencers’ audiences as more authentic than traditional advertising. Typically, the influencer will only work with brands that are relevant to their specific niche, or topic area. Working with influencers can boost brand awareness, engagement and conversion rates.
There is nearly always a paid element to influencer marketing campaigns, meaning that not all organizations will have the resources to pay for an influencer collaboration. However, not all influencer relationships are paid for, providing a product or service for free through an in-kind agreement can also result in partnerships with influencers. In addition, micro-influencers, with audiences of between 500-1,000 followers, offer a route to influencer marketing for smaller, less-resourced organizations.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve their influencer marketing goals. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
