Awards Programs

A gleaming trophy displayed on a table, symbolizing achievement from a prestigious awards program.

Showcasing excellence to inspire recognition

Skilled at directing gold-standard awards programs

Our team has decades of senior PR experience and running successful awards programs has been central to boosting our clients’ credibility. Wise Up PR provides an always-on program of awards for our clients, run by a team of senior-level-only professionals who are mindful of both budget (not all sought-after awards come with a fee attached) and industry impact. We seamlessly track awards entry dates year-to-year and make sure you are informed when relevant, important awards are ready for submission. We also do this to minimize the budget spend for you and to avoid any costly late fees. 

The most successful awards programs are also always a part of a wider PR program, including media relations and social media, with award wins offering a peak moment to shout about your brand.

Securing top spot for your award entries

Beyond our in-depth monitoring, we’re a team of former journalists who can craft compelling copy to catch the attention of award judges. Each award entry is infused with our agency’s distinct care and attention to stand out from the crowd with judges who are bombarded with countless numbers of entries to assess. We’ve also judged a host of industry high-profile awards and have a deep insight into what judges are looking for. 

Increasingly we’re also seeing in-event awards rising in prominence at the events our clients attend, including CES. Due to the close collaborative partnerships we establish with our clients, Wise Up PR’s team effortlessly picks up such quick turn awards so our clients can focus all their attention on managing event booths and attendance. 

The results? Prestigious awards to elevate reputations

The results of our awards programs speak for themselves – we’ve secured the likes of Forbes, the FT 1,000 and also a wide swath of industry-focused awards across many sectors. There are a lot of non-relevant awards out there and you can trust us to know the difference between a mere pay-to-play opportunity and an award that will actually move the needle and be worth your time and spend.

We also provide our clients with a communications toolkit on how best to leverage award wins across all channels to maximize brand awareness. This toolkit covers all your brand touchpoints to ensure you’re not missing a trick to promote an important award win.

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Awards Programs

Frequently Asked Questions (FAQs)

An awards program is a PR function whereby the submission of entries to relevant award opportunities is conducted. This includes sourcing high-impact awards, monitoring for submission and nomination dates, drafting award entry content and keeping track of nominations/award wins. 

This function aims to boost their industry visibility and credibility as awards are run and judged by impartial, unbiased award organizations.

We’ve run a larger number of successful awards programs for a wide variety of our clients. We’ve secured our clients awards with the likes of The Financial Times 1,000 to more industry-specific awards. 

We have extensive know-how in crafting award-winning entries for our clients. Rooted in our team’s journalistic and storytelling background, we structure award entries to deliver the biggest impact on judges’ opinions. 

The benefits of an awards program are many. Winning awards boosts your visibility and credibility, positively impacts employee sentiment and can be used to attract new customers and clients. In addition, not all awards are pay-to-play, so depending on your organization’s side you may be missing out on some obvious brand-building opportunities.

Every organization should look to leverage awards. No matter how big or small your brand is, awards play an important role in building brand recognition and equity. Award wins can also be showcased on your website, within your email signatures and beyond.

Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve the goals of their awards program. Our team has run highly successful campaigns, across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.