Analyst relations services are the cultivation of solid and ongoing relationships with industry analysts with a view to boosting brand profile and cementing a long-term reputation. Industry analysts are an important way for businesses to make an impact, helping to craft an organization’s reputation as an important thought leader within the sector.
Our team has run successful analyst programs for many organizations and can provide analyst relations services that really deliver.
The impact of industry analysts is not to be underestimated. They play an essential role in driving awareness and their influence has become a key part of how customers across all sectors make purchasing decisions. Wise Up PR provides a senior-level-only team that has run successful analyst programs for a host of large and fast-growing clients to position you with the right message at the right time to unlock analysts’ attention.
The best industry analyst relations activity should also be complimented with a fully-formed public relations program. Media relations activity, especially relevant corporate news, is the oxygen on which successful analyst outreach relies on. Our team has deep knowledge in orchestrating a suite of PR activities to strengthen an analyst outreach program.
The goal of any analyst relations program is to secure continuous high-quality analyst briefings. Yet, strategy needs to underpin any approach and must be defined at the outset of any program. Otherwise, misaligned outreach can result in analyst apathy for your brand and a missed opportunity to speak about true differentiation from your competitors, technical specifics and your role in your industry. Given that analysts typically remain in their roles for extended periods, your brand could be ignored for a long time as a consequence of uncoordinated outreach.
From the start, Wise Up PR will craft a bespoke strategy and conduct an analyst audit to match your offering up with analysts’ areas of interest. We’ll align messaging with preparing spokespeople to then conduct highly targeted, personalized analyst outreach.
Wise Up PR has a proven track record of managing multiyear, multi-geography analyst relations programs. From Forrester to Gartner and beyond, we’ve put our clients in front of the biggest sector opinion-makers and positioned them as industry leaders.
Beyond improving visibility and boosting credibility, the results of ongoing engagement with such top-tier analysts have also been tangible sales leads for a number of our clients, serving to highlight the immense value this channel brings to a PR program. From outreach to briefing prep, we will make sure you put your best foot forward and have all the tools you need to properly evangelize your offering.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high visibility media coverage around all the great research Attest is producing. The quality of the media relations results speaks volumes of their work.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The team at Wise Up PR didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
Analyst relations is a specialist area of public relations and this activity focuses on creating and maintaining relationships with industry analysts. An industry analyst is a professional who evaluates specific markets and industries to a peer-level understanding in order to provide insights into market trends, specific companies and their offerings and wider industry developments. Your prospects look to analysts to drive their decision-making for selecting new vendors and kicking off RFP processes. The overall aim of this function is to enhance an organization’s industry credibility and reputation. This is achieved by inclusion within industry analysts’ reports and recommendations which are made to their clients and also the public.
We’ve run highly successful analyst relations programs that have secured interest from influential analyst houses including Forrester, Gartner, IDC and more. Our experience of analyst relations spans decades of senior know-how and our team has wide sector knowledge.
Analysts are true subject matter experts in their field. They know the trends, technology and brands changing entire industries. Their opinions matter and can influence your target audience into action, more than a paid ad ever could. Gaining their unbiased validation can be a game-changer not just for established companies, but also for startups and scale-ups. Many analysts also remain in their position for long periods of time. This means taking the time to foster a connection with them can improve both market position and credibility.
Startups, scale-ups and established companies all benefit from industry analyst relations. Analysts offer influential endorsements and can also drive increased lead generation by including brands within their reports and their conversations with their clients.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve the goals of their analyst relations programs. Our team has run highly successful analyst relations outreach across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
