The impact of industry analysts is not to be underestimated. They play an essential role in driving awareness and their influence has become a key part of how customers across all sectors make purchasing decisions. Wise Up PR provides a senior-level-only team that has run successful analyst programs for a host of large and fast-growing clients to position you with the right message at the right time to unlock analysts’ attention.
The best industry analyst relations activity should also be complimented with a fully-formed public relations program. Media relations activity, especially relevant corporate news, is the oxygen on which successful analyst outreach relies on. Our team has deep knowledge in orchestrating a suite of PR activities to strengthen an analyst outreach program.
The goal of any analyst relations program is to secure continuous high-quality analyst briefings. Yet, strategy needs to underpin any approach and must be defined at the outset of any program. Otherwise, misaligned outreach can result in analyst apathy for your brand and a missed opportunity to speak about true differentiation from your competitors, technical specifics and your role in your industry. Given that analysts typically remain in their roles for extended periods, your brand could be ignored for a long time as a consequence of uncoordinated outreach.
From the start, Wise Up PR will craft a bespoke strategy and conduct an analyst audit to match your offering up with analysts’ areas of interest. We’ll align messaging with preparing spokespeople to then conduct highly targeted, personalized analyst outreach.
Wise Up PR has a proven track record of managing multiyear, multi-geography analyst relations programs. From Forrester to Gartner and beyond, we’ve put our clients in front of the biggest sector opinion-makers and positioned them as industry leaders.
Beyond improving visibility and boosting credibility, the results of ongoing engagement with such top-tier analysts have also been tangible sales leads for a number of our clients, serving to highlight the immense value this channel brings to a PR program. From outreach to briefing prep, we will make sure you put your best foot forward and have all the tools you need to properly evangelize your offering.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
Looking for other services? Our team of specialists can support your brand across a host of channels and deliver the meaningful results you want.
Find out more about our award-winning PR campaigns for our clients.
Analyst relations is a specialist area of public relations and this activity focuses on creating and maintaining relationships with industry analysts. An industry analyst is a professional who evaluates specific markets and industries to a peer-level understanding in order to provide insights into market trends, specific companies and their offerings and wider industry developments. Your prospects look to analysts to drive their decision-making for selecting new vendors and kicking off RFP processes.
The overall aim of this function is to enhance an organization’s industry credibility and reputation. This is achieved by inclusion within industry analysts’ reports and recommendations which are made to their clients and also the public.
We’ve run highly successful analyst relations programs that have secured interest from influential analyst houses including Forrester, Gartner, IDC and more. Our experience of analyst relations spans decades of senior know-how and our team has wide sector knowledge.
Analysts are true subject matter experts in their field. They know the trends, technology and brands changing entire industries. Their opinions matter and can influence your target audience into action, more than a paid ad ever could. Gaining their unbiased validation can be a game-changer not just for established companies, but also for startups and scale-ups.
Many analysts also remain in their position for long periods of time. This means taking the time to foster a connection with them can improve both market position and credibility.
Startups, scale-ups and established companies all benefit from industry analyst relations. Analysts offer influential endorsements and can also drive increased lead generation by including brands within their reports and their conversations with their clients.
Based out of the US market, we’re fully global, supporting clients in America, Europe, APAC and beyond to achieve the goals of their analyst relations programs. Our team has run highly successful analyst relations outreach across every major English language market and can also support local language markets if needed. We also have experience running hub and spoke campaigns that target multiple markets.
Contact our team today to start the conversation on how we can help you achieve your goals.
