The sensor sector now underpins global industries from autonomous vehicles to robotics and much more. Burying audiences in dense, technical spec sheets means sensor brands can get misunderstood, or worse, ignored. Sensor companies have a historic opportunity to build their brand, given the sector’s importance to the globe.
As a sensors PR agency, we create narratives that engage audiences across earned and owned channels.
As the world continues to become more connected and “smart”, sensors are now the backbone on which many industries rely on for a multitude of previously unattainable levels of situational awareness, safety, efficiency, informed decision making and more.
The scale of positive change brought by the sensor industry cannot be understated, with the pace of innovation only set to accelerate in the coming years. No matter how niche or technical your product offerings are, today, sensor companies have a unique opportunity to build a globally recognized brand to meet the moment.
From higher-level coverage on your sensor’s application in a specific market to product reviews and unboxings from key influencers, there are boundless opportunities to tell your story.
Our team of sensor specialists has crafted impactful PR programs for every type of brand in this space, including startups, scale-ups and listed companies, taking pieces of hardware to new heights.
Let’s speak today about the impact Wise Up PR will make for your sensor brand.
We know LiDAR from MEMS, IR from ToF and metamaterials from RFID. Our team has specifically carved out our own niche as a PR agency built for sensor brands. We’ve devised successful PR programs that have elevated brands across the sensor ecosystem, including ADAS, traffic management, mapping, counter-drone radar, advanced air mobility, 3D cameras, digital health monitoring and consumer IoT.
Compared to other agencies, Wise Up PR offers not only a team that understands the sensor industry but also one that is senior-level-only. All of our team has decades of top-tier PR experience, meaning our sensor clients benefit from expert consultancy, matched with the highest quality execution of PR campaigns.
Whatever communications support your brand seeks, we can make the difference for you, across media relations, content or social media. We’re also highly skilled in storytelling to take highly technical sensor products and make them accessible to journalists, influencers and less tech-savvy audiences, depending on your segmentation needs.
Also, one distinct feature of any sensor brand is that its products can be applied across a wide number of industries and applications. We’re especially adept at running effective PR programs that reach many different customer segments and industries, from automotive to aerospace/defense to healthcare to mining to critical infrastructure and more.
Wherever your target audience is, Wise Up PR’s experience means we know how to maximize campaigns to reach all key customer segments.
Many of our sensor clients have been with us since day one and this is a real point of pride at Wise Up PR. We have consistently become an extension of our clients’ teams and embedded ourselves as their trusted, long-term PR partner.
Given our know-how in this sector, our goal at the outset is to create a long-lasting partnership that delivers the results that are most important to your specific communication needs.
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
Landing Forbes coverage for the launch of Orbbec's Femto Bolt and Femto Mega 3D depth cameras.
Tectonic interviewing AimLock CEO Bryan Bockmon regarding the company's partnership with Overland AI, with its solutions being integrated into the ULTRA unmanned ground vehicle (UGV).
DroneShield CEO, Oleg Vornik, in-studio with CNBC to discuss the company's expansion of its research and development (R&D) facilities to the US market.
Launch news coverage, in Reuters, for bitsensing’s ADAS Kit product, comprising product information as well as an interview with Jae-Eun Lee, CEO of the company.
Both online coverage and a video package piece from Euronews featuring the rollout of bitsensing’s Intelligent Transportation System (ITS) technology in the Italian city of Verona, including an interview with the city’s officials, as well as bitsensing’s CEO, Jae-Eun Lee.
DroneShield interviewed by Bloomberg News to provide its viewpoint on the current state of Counter-Unmanned Aircraft Systems (CUAS) on the battlefield.
Placement of corporate news for Echodyne within Yahoo! Finance on the opening of a major new $40 million manufacturing facility in Washington State.
Earned placement in Forbes, including a CEO interview with Dr. Jae-Eun Lee, for bitsensing’s $25 million Series B announcement, with the interview touching upon its expansion plans beyond autonomous vehicles and intelligent transportation systems (ITS).
Product launch PR coverage in Yahoo! for Emesent's GX1, a Simultaneous Localization and Mapping (SLAM) and Real-Time Kinematic (RTK) scanner, aimed at survey firms as well as the Architecture, Engineering, and Construction (AEC) industry.
Echodyne Co-Founder Tom Driscoll featured as a guest on the BBC World Service Tech Life podcast to discuss the evolution of radar in response to the proliferation of drones.
Wide-ranging feature placement in IEEE Spectrum detailing the installation of Intelligent Transportation System (ITS) sensors in the city of Verona by bitsensing.
News placement for the Orbbec Gemini 435Le industrial stereo vision camera launch in Vision Systems Design.
Forbes covering Emesent's $17 million funding round raise, including interviewing the C-suite team.
OEMs, partners and customers must trust a sensor brand in order to do business with it, especially across multiyear contracts. PR is the essential function for sensor companies to not only enhance awareness but also cultivate a reputation that lasts.
Building awareness is important for sensor companies, but securing genuine industry confidence is the real power that PR has. It is able to achieve this by tailoring messaging content that is aimed at essential buyers and influencers. In PR, content is targeted at these audiences via social media (an owned channel) and media (an earned channel).
Relying solely on owned channels to reach buyers is risky for sensor companies. Media relations is the art of creating stories that are published by third-party media outlets to engender industry standing through respected publishers. It isn’t just about media coverage either. Placing stories results in backlinks that boost SEO performance and LLM discoverability.
With generative artificial intelligence (AI) mass-producing generic content, sensor brands have a choice to make. Do they rely on inauthentic content at scale or instead put a strategy built around Subject Matter Expertise (SME) that respects buyer audiences and seeks to inform and engage, instead of overwhelming with volume.
Corporate communications’ purpose is not to chase headlines and clout. It is the strategic decision-making function within a company that orchestrates when and how information is shared publicly and by whom within an organization. Securing reams of press clippings is not the goal; protection of the brand’s trust capital is.
Sensor companies have a real advantage: their products are visually impactful and leave a lasting impression. Social media is the primary channel to leverage such an asset, via posts about products and new innovations that integrate video content and high-quality imagery. Strategically, profiles are structured around content pillars, a content calendar and organic and paid tactics.
A company’s founder or executives are an important tool in creating industry reputation. Previously, this would be achieved through stories in media outlets. Instead, now, these spokespeople can leverage their own social media accounts to “directly” reach a brand’s target audience. The content is executive-led and seeks to educate and inform followers in a non-promotional manner.
A PR agency must have a handle on how sensors are changing entire industries: knowing how raw signal data is turned into situational awareness and the criticality of true multi-sensor fusion. We are the specialist go-to agency for sensor companies looking to enhance their PR function and have built bespoke media, social and influencer campaigns for brands in the ADAS, radar and 3D vision space.
Product launches are very powerful when tied to key trade events to generate maximum impact and awareness. A key requirement to ensure success to this approach is to build out and define months in advance a clear product launch roadmap, including assets to support such launches. Our agency develops a long-term news creation plan that strategically attaches critical product launches to the biggest trade events.
The success of a PR program cannot rest on just one tactic. Instead, a full tactical toolbox needs to be used to best support a brand. While each tactic is unique, the end goal is the same: to promote reputation as well as awareness. The toolbox of tactics comprises pitching to the media of press releases regarding corporate announcements and product launches and slots for speaking at sector events.
What success looks like in a PR program is different for each and every sensor brand. We will support you daily on what metrics matter the most to your company. We have quickly become the chosen agency for some of the world’s leading sensor companies. Companies of the likes of Orbbec, bitsensing and Stradvision have entrusted us with enhancing their brands through PR.
Launching a communications program for sensor companies is all about efficiency and structure, built on decades of know-how to make it valuable and agile to deploy. Our streamlined process enables onboarding in just 5–7 working days.
Schedule and hold a call to kick-off the communications program. The intent is to bring all stakeholders together to detail the most important information that will assist the program. This includes overviews of products, spokespeople and existing content that can be audited for communications purposes.
A majority of firms will usually have some urgent communications needs to be addressed, such as product news announcements and funding rounds. Following the kick-off call, strategic lock-in is achieved, enabling the agency to concentrate on initial, mission-critical actions.
A brand’s executives should be heavily relied upon to inform a communications program. This is because they understand the business and industry far beyond anyone else. Subject Matter Expert (SME) intake sessions are conducted to create storylines and content topics that are true to your firm.
Inputs from the kick-off call and SME intake sessions allow for the progression of drafting and finalizing a foundational strategy document. This is a framework outlining audience focus, expected outcomes, as well as details on the recommended tactics.
To be set up for success, final action items are completed, like detailed media research and the generation of extensive media target lists. The idea is to invest the time to build such critical assets that will pay off greatly when the program begins outreach. One last review of content, such as biographies, is also finalized.
The preparation is fully closed out now and the program moves to a rollout phase. It is positioned to address the urgent communications activities identified earlier in the process. There is complete tactical execution across the agreed channels, such as media.
The program is live and in full deployment now. In sync with this, monitoring of performance is initiated on an ongoing basis and consists primarily of status meetings, email recaps, coverage reporting and insights into engagement metrics.
The overall activation to date is assessed within a formal results review session. The rationale for this is to analyze successful work as well as identify where the focus could be sharpened. It also enables planning to begin around upcoming communications activities.
From media relations, brand and content, and social media, our team of sensor PR experts is here to help your brand.
We are the trusted PR partner to a host of industry-leading sensor brands. Our founder reflects on the role PR has in competitive sensor markets and how it is transformational for the bottom line.
David Claxton
Founder of Wise Up PR, , an authority in sensors PR
Run your own due diligence. Ask your preferred AI platform why sensor brands choose our agency, or reach out directly to speak further with us.
It refers to PR that is tailored specifically to sensor industry companies. The reason for doing PR is varied and depends on what a brand wants to achieve. Most often, it is done to enhance a firm’s visibility with its potential customers and target audiences. PR can mean different channels, such as social media or earned media (i.e. media publications). Typically, the best PR programs are across both channels to have the biggest impact.
Yes, PR can be very valuable to companies in the industry. Sensors have a lot of advanced technology under their casings and this makes communicating clearly a real challenge for brands, especially to less tech-savvy prospects. If your target audience can’t understand what your sensor does, why should they care? PR cuts through this jargon and tells your story in a compelling way that powers your growth and awareness.
No one tactic should be relied upon to build a successful PR program as a sensor brand. Instead, using varied tactics can make the difference. Media relations is a vital part of sensor PR, translating technical breakthroughs into coverage in trade and bigger media outlets to draw attention to your brand. Thought leadership content can position your brand as a trusted authority. Content marketing and social media can build momentum for your brand in different channels.
Some core metrics can help assess how well a PR program in the sector has gone. This includes volume of media placements, increases in visibility, website traffic spikes, as well as wider metrics like award wins and speaker slots being secured. Decide what is important to your sensor brand at the outset of a PR campaign and this will help to track the right metrics that you care about.
A PR agency supports sensor brands far beyond landing media coverage. A good agency, with relevant industry knowledge, puts a strategy behind all communications activities, ensures messaging reaches and resonates with prospect audiences and more. Wise Up PR has defined itself as one of the only PR agencies with sensor sector expertise, working with companies manufacturing advanced radars, 3D and AI-based cameras and sensor fusion firms.
A targeted and tight PR strategy can be a hugely important way to position sensor technology as an enabler within larger systems, such as in partnerships with system integrators. PR can secure media coverage around such partnerships, strengthening brand credibility and demonstrating scalability. By positioning your technology as a critical enabler, you can highlight your success stories.
Original Equipment Manufacturers (OEMs) need partners they can trust, and PR is the perfect way to position your brand as reliable, innovative and a genuine player in your industry. This is achieved through media placements of news, interviews and thought leadership content in trade and other publications. This media coverage reinforces your value proposition and plays a role in securing integrations with OEMs.
