From omnichannel retail to D2C, consumers have never had so many options to buy – or chances to abandon their shopping carts. This level of competition comes during a period when the industry is also contending with many innovations like the retail media boom, social commerce, sponsored listings, AI shopping assistants, voice shopping and BNPL.
In such a competitive and fast-paced industry, positioning and prestige matter and PR is an essential channel for any successful retail brand or retail technology provider. Wise Up PR’s team boasts significant sector-relevant experience, building brand recognition and loyalty for clients of all sizes in the industry.
We can speak to you today about the key role we can play in growing your retail brand.
Wise Up PR’s point of differentiation when compared to other agencies is that we offer a senior-level-only team of communications experts to our retail and eCommerce clients. We’re able to lean on this experience to shortcut many challenges our clients face and provide bespoke, knowledge-led consultancy and execution to deliver the results you need.
Name a segment of retail and our team will have experience within it. We’ve been responsible for crafting impactful PR campaigns for a wide variety of brands, such as eCommerce experience services, research firms, retail media solutions, and even more niche offerings like address verification and intelligence solutions.
The high quality of our PR campaigns in the retail and eCommerce space has also been recognized with a number of industry-leading awards wins.
Seasonality is the hallmark of the retail sector and we have extensive knowledge of leveraging crucial retail “days” like Prime Day and Black Friday across all channels for our clients, including media relations, content and social media.
We’re equally comfortable pitching a story to media about the rise (and importance) of sponsored listings during Black Friday, as we are about drafting social media copy shouting about a client’s new partnership. In addition, Wise Up PR can get into the weeds with niche retail audiences to ensure your brand is being maximized. In the past, we’ve targeted segments as varied as pet food to grocery to alcohol, on behalf of our clients. No matter where your target audience is, we will be able to support you.
An essential characteristic of Wise Up PR since our foundation is that we continue to work with many clients who have trusted us since day one. It is something we take a lot of pride in. In every partnership with retail and eCommerce brands, we have our eyes fixed on fostering a long-lasting relationship that is created through trust and results, enabling growth alongside one another.
"We really view Wise Up PR’s team as an extension of our own. From the beginning, their team has provided a great mix of strategic PR counsel, supported by the delivery of consistently high-visibility media coverage. The quality of the media relations results speaks volumes of their work."
Head of Brand and Content, Attest
Our team can position your retail and eCommerce brand as an industry leader, through media relations, brand and content, and social media support.
Contact our team today to start the conversation on how we can help you achieve your goals.
