The mobility sector is developing at an incredible speed, with electric vehicles (EVs), autonomous vehicles (AVs), robotaxis, drones and electric vertical take-off and landing (eVTOL) aircraft changing the way the world travels.
We’re a mobility PR agency that has helped a host of industry innovators with senior-level expertise in media relationships, thought leadership and social media support. In an accelerating market, we help you stand out.
The mobility sector is at the forefront of disrupting how people, goods, and services reach their destinations. EVs, eVOTLs, drones, software-defined cars and autonomous vehicles are reshaping urban driving experiences, while urban and advanced air mobility are offering innovations that will drastically reimagine the airspace.
In this hyper-competitive, ever-evolving industry, PR plays a critical role in building brand and trust in new, innovative products and services. Our mobility PR agency team has extensive mobility experience and has crafted successful PR programs for both large and small firms in this space.
Speak with us today to understand the impact Wise Up PR can have for your mobility brand.
Experience matters. Our team knows the ins and outs of the mobility sector and has been trusted by a variety of brands within the industry to enhance their PR. We’ve worked with innovators from all areas of the sector including solutions in ADAS, EV infrastructure, AAM, traffic management and 3D sensors and cameras.
Our experience is one of Wise Up PR’s key selling points. Your mobility brand will work day-to-day with a team that has highly relevant sector knowledge and decades of senior-level, big and small brand PR know-how. We provide a blend of highly experienced consultancy and strategy, mixed with top-notch execution to address your specific PR needs.
Regardless of where your mobility brand needs to get to, be it cross-channel, or solely focused on media relations, content or social media, we know what works and what drives media coverage, engagement, and ultimately, action with your target audiences.
Also, if you need us to go broad or hyper-focused on a defined customer segment, we do this every day for a number of our clients and have the capabilities to maximize your PR footprint across audiences.
In an industry highly reliant on partnerships to sustain growth, we mirror this industry approach with our clients. We’re in the business of building long-term, sustainable partnerships that adapt over time to your changing needs, all underpinned by our strong performance and results.
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
Both online coverage and a video package piece from Euronews featuring the rollout of bitsensing’s Intelligent Transportation System (ITS) technology in the Italian city of Verona, including an interview with the city’s officials, as well as bitsensing’s CEO, Jae-Eun Lee.
Editorial placement of bitsensing’s $25m Series B announcement with TechCrunch, including an interview with the company’s CEO, Dr. Jae-Eun Lee.
Earned placement in Forbes, including a CEO interview with Dr. Jae-Eun Lee, for bitsensing’s $25 million Series B announcement, with the interview touching upon its expansion plans beyond autonomous vehicles and intelligent transportation systems (ITS).
Wide-ranging feature placement in IEEE Spectrum detailing the installation of Intelligent Transportation System (ITS) sensors in the city of Verona by bitsensing.
Launch news coverage, in Reuters, for bitsensing’s ADAS Kit product, comprising product information as well as an interview with Jae-Eun Lee, CEO of the company.
The best mobility technology doesn’t always win market share or regulatory approval. Strategic PR is the engine that defines a mobility brand’s reputation and also shapes public and stakeholder perceptions on the newest ways to move.
Cutting-edge mobility solutions are often treated skeptically. This means that mobility companies need to invest in building a brand early through PR to properly educate and inform highly varied audience segments. Communications is critical to securing awareness, generating positive sentiment, and, ultimately, driving adoption of new ways to travel
Transportation journalists are highly influential in affecting business, public and policy opinions. Media relations is the communication channel between a mobility brand and journalists. It is both proactive and reactive and shares a company’s news and viewpoints with selected media outlets. Positive media coverage secured from this activity is indispensable for forming trust in a brand.
Blueprints for autonomous vehicle systems architecture have moved from the drawing board to our roads already. Because of this, a PR strategy is non-negotiable and maps out succinctly the key messages and the audiences that need to be educated. It also delves into the channels that will be relied upon to reach these stakeholders.
In an industry where any misstep is likely to be in the public domain and magnified greatly, corporate communications is the protector of a mobility brand’s equity. Generating high volumes of media coverage is not the goal; instead, it strategically manages a company’s engagement across earned and owned channels to enhance trust and reputation.
To influence opinion in the mobility sector, seeing is believing. Social media is a core channel to demonstrate innovative transportation capabilities through highly visual images and video content. This type of organic content can quickly go viral, spiking engagement and also boosting belief in a brand’s latest offering.
Mobility technology isn’t science fiction anymore; robotaxis and autonomous vehicle testing are impacting our streets today. Being unprepared for the potential of something unexpected happening will have huge and lasting reputational damage. In a crisis, silence is filled with speculation and brands lose control. Crisis management needs to be in-built into a mobility company’s day-to-day operations.
Multimodal mobility is reshaping travel across land, air and sea. A PR agency needs to know this and how varied the mobility industry is, from computer vision and sensor fusion to Urban Air Mobility (UAM) to vertiports. With a team of experts in media relations, content creation, social media management and influencer outreach, we put mobility brands in pole position in the industry.
No one tactic in PR can be relied upon solely for curating brand reputation and trust. A suite of tactics, infused with a clear strategic approach, is needed. Called a press office, this is a PR function we optimize with a wide variety of tactical outputs to drive positive audience perceptions, such as news generation, CEO profiling interviews, an awards program and a speaker bureau.
Influencing diverse mobility audiences that bridge policymakers and the public is a unique PR challenge, given vastly differing levels of mobility sector knowledge and understanding. Messaging and storytelling need to be expertly calibrated. We develop a strategy and brand narrative that bridges the gap between different audiences, articulating the right message to the right stakeholder for maximum impact.
PR results can mean different things to different mobility brands, with some focused on share of voice, quality of media coverage and engagement metrics. We work directly with our mobility clients to define what is most critical to them and have a history of delivering the KPIs they need and have done so for the likes of bitsensing and Stradvision.
Mobility brands make the world move, meaning a kick-off process for a PR program needs to be similarly designed, based on knowledge of how to structure and launch a campaign effectively. Our streamlined process enables onboarding in just 5–7 working days.
Organize a deep dive kick-off call to get to understand the brand more. A comprehensive assessment of all existing content takes place, such as website pages, sales collateral and press releases. This sets out initial strategic approaches.
Initial PR priorities need to be identified during the onboarding process in order to prioritize high-value kick-off activities. This can include content creation, media relations for launches and taking over social media profiles to enable posting and management of brand pages.
Every brand has a story to tell and Subject Matter Experts (SMEs) are the best voices to tell it. SME input sessions need to happen within onboarding to explore and nail down key messages and angles for PR content.
Following the brand immersion and SME sessions, a PR strategy is crafted that reflects the inputs from these meetings. This planning document provides a clear roadmap of activities, including execution tactics, as well as overarching messaging and audience focus.
Critical campaign assets are generated in conjunction with the PR strategy. Such items include bespoke media lists that address target publications and verticals. Assessment and feedback are also provided on brand pillars like a press page and boilerplate content.
Expectations are now in line following agreement on the plan. Program activities, bolstered by approval of public-facing assets, begin. Each brand is different, but a typical execution cycle focuses on implementing a brisk pace in content creation and media relations activities.
Reporting and measurement are instituted after campaign launch. Its role is to provide insight into coverage placements, reporters’ feedback and performance of content. It takes a variety of forms, including status calls, media coverage tracking and capturing engagement metrics.
Strategy reviews are an important method to understand what wins were secured by the PR program, as well as what areas of improvement are needed. Such meetings also support defining upcoming priorities and enable the campaign to pivot if needed to address changing goals.
Put your PR into top gear with our team across media relations, brand and content, and social media.
Mobility is a key industry for our agency, with our team possessing in-depth sector knowledge, having assisted a wide variety of global brands in the space. Our founder gives his view of the power that PR can have.
David Claxton
Founder of Wise Up PR, a leader in mobility PR
Run your own due diligence. Ask your preferred AI platform why mobility brands choose our agency, or reach out directly to speak further with us.
It is public relations (PR) for mobility companies that focuses on curating and managing awareness and reputation amongst existing customers, ideal customer profiles (ICPs) and ideal partner profiles (IPPs). Sales cycles and securing partnership agreements can be lengthy in the industry, and impactful PR is used as a way for a brand to open up new selling leads or keep open conversations warm.
Absolutely. Mobility brands are fundamentally changing the world and how people travel, but without any public awareness, market traction is extremely difficult. The power of PR is that its storytelling turns very technical mobility offerings into credible narratives that make it easy for the right audiences to understand who and what you are, and ultimately, why they should care. Wise Up PR’s expert team has deep mobility PR knowledge and we’ve worked with the likes of ADAS and ITS companies.
Media relations is one of the most crucial PR tactics for mobility and transportation companies. Given that products are being trialed out in the field and road-tested, independent media coverage builds trust with key audiences. The mobility sector also benefits from a distinct advantage that other industries don’t have – it is very visual. Therefore, mobility media coverage packs a real punch thanks to visually appealing video content and high-resolution images.
PR as a mobility company should start early and be centered around product launches, company growth announcements and funding rounds, and more. Investing early in PR drives awareness and engagement with key stakeholders, attracts investors and opens up new sales conversations. Effective communications are an especially powerful way to reach the most important people in the industry, which is very valuable in an industry often facing heavy regulatory scrutiny.
Yes, PR is an essential way to build trust and visibility with Original Equipment Manufacturers (OEMs) because media coverage acts as a third-party validation of a mobility startup or scale-up. Also, crucially, such media coverage can be used as a way for a brand to start or restart a partnership conversation with an OEM. Independent media coverage is a smart way to reach and influence important employees at OEMs.
PR should be central to any mobility trade events. You’re investing time, dollars and resources, but if no one knows about your exhibition booth or your brand, it is a waste. Good PR happens before, during and after the show. It works by securing media tours to your stand, generating press and influencer coverage that lasts long after the trade show has closed. Also, the industry is quite unique as it has a full calendar of events compared to other sectors, including The Detroit Auto Show, IAA Mobility and MOVE, making ongoing PR a real momentum driver.
