Fintech has been a cornerstone sector for our agency since day one. Whether it’s the launch of a new financial product, market expansion, a funding round, or brand building through strategic PR, our team knows the industry.
As a fintech PR agency, we’ve supported many brands, with our work focused on media relations, thought leadership and corporate communications.
Our team has been embedded in the fintech sector since it rose to prominence and has been responsible for driving forward highly successful PR programs for startups, scale-ups and established players.
We understand how hard it is to build credibility in a space where businesses and consumers are reluctant to swap providers or stray away from what they know – we’re ready to help you change their minds.
Regardless of your brand’s stage of growth, headcount or geographical location, we have the knowledge to help fintech companies of all stripes make significant cut through to your most important audiences.
Our team will be delighted to speak to you today about the results we can secure for your fintech brand.
Our fintech experience encompasses everything from digital banks, investment apps, accountancy platforms, embedded finance solutions, digital payment providers, cryptocurrency and blockchain products and consumer financial security offerings.
Fintech brands benefit from this wide-ranging know-how as Wise Up PR provides a senior-level-only team to ensure you get the best consultancy and day-to-day program execution possible. This expertise extends across B2B and B2C fintech and for some clients, we run PR campaigns seamlessly across both audiences, tailoring messages, content and stories to reach specific customer segments.
Whether it is media relations, content or social media – or a mix of all – we have the capabilities to craft PR strategies that deliver real outcomes for your fintech brand.
We’re as comfortable drafting thought leadership or blog content explaining the benefits of BIN sponsorship, as we are pitching new stablecoin product innovations to journalists or devising a media relations strategy for a funding round announcement.
In an industry where partnerships can be an essential ingredient for driving growth, we’re the trusted PR partner of record to a host of fintech brands. Wise Up PR has meticulously built up a very strong track record of working with clients in the sector over many, many years.
We’re invested in our fintech clients’ long-term success and craft PR programs that evolve to meet whatever stage of growth you are at.
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR clearly understood our brief and brand from day one and crafted editorial-led, engaging content, instead of forgettable promotional material. The quality of the content from their team of former journalists has delivered genuine, tangible value for Runa, opening doors with prospects in new and exciting industries for us.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
Coverage placement of BVNK’s $50 million Series B funding announcement within Fortune.
Long-form podcast interview placement with the Bank On It podcast from John Siracusa, for BVNK’s Co-Founder, Chris Harmse, detailing the company’s offering, growth and expansion.
Editorial placement in CryptoSlate for the Layer1 product launch from BVNK, a self-custody digital asset infrastructure.
Long-form launch article placement in The American Banker for Wirex’s expansion into the US market, including C-suite interviews.
Launch editorial placement in CoinDesk for Wirex’s expansion into the US market, as well as its debit card product.
Story placement for TransactPay and its research report within The Daily Mail (online and print), with the data finding that consumers in Teesside are overwhelmingly still using notes and coins for payments.
Commentary on the security protection provided by virtual credit cards from IronVest’s Co-Founder, Guy Bauman, placed within a feature article on Yahoo! Finance concerning the best payment methods to use when shopping online.
Expert commentary placement in Bloomberg for BVNK’s Co-Founder, Chris Harmse, on the rollout of the MiCA crypto regulations in the European Union and the issues arising from it.
Fintech firms face an industry in flux as regulations tighten and competition remains fierce. Strategic PR creates trust, cuts through industry noise and positions your brand positively in front of investors, partners, prospects and customers.
Fintech is now mainstream, meaning companies are under pressure from many competitors, regulators and investors to gain and keep market traction. Fintech PR strategically cultivates brand reputation with all of a brand’s most important audiences. It achieves this through narrative development, media pitching, influencer outreach and social media content, across a multichannel distribution model.
Fintech companies leverage positive media coverage to enhance trust across all their audiences. Media relations nurtures relationships with key journalists and publications through strategic launches of news announcements like product innovations and market-specific expansions. Editorial media coverage provides third-party validation and credibility to the market for fintech companies.
With the rise of artificial intelligence (AI) in fintech content creation, there is a significant opportunity to stand out from the crowd by developing a distinct content strategy. A clear strategic approach focused on content clusters and expert-led formats creates a demand generation engine that results in engagement, inbounds and real ICP-led sales opportunities.
Fintech companies hold a trove of proprietary data. PR turns this data into narrative-led research reports, market trend analyses and benchmark studies that generate media articles and brand authority. The benefit is that this type of content can be replicated on a quarterly or yearly basis too, resulting in ongoing and impactful media coverage.
Thought leadership carefully crafts industry reputation by moving a brand beyond just the headlines. It takes deep sector knowledge from executives and distils it into digestible and insightful long-form content that is placed with media publications. This is an approach to showcase expertise to the market as well as shape conversations in the industry.
Regulatory compliance isn’t a nice-to-have; in fintech, it is the foundation for success and trust. Corporate communications is an essential business function whose role is to protect and enhance a fintech company’s reputation in such a strict environment. It involves strategic media outreach, issues management and curation of a CEO’s public profile.
Fintech PR agencies need to understand the complexities of the sector and its subsets. Products in embedded finance, KYC, and electronic payments must be turned from dense API documentation into stories on real-life impact and innovation. We help fintech companies across the entire ecosystem to rise above their competitors with media relations and thought leadership content strategy and executive profiling.
The fintech sector has to contend with an ever-changing regulatory landscape, which is very complex to a non-industry insider. Alterations to legislative frameworks offer a huge PR opportunity for widespread media interest, as journalists cover these topics extensively. We monitor for changes to regulations and turn executives’ expertise from technical content into easy-to-understand narratives that land with media publications.
Fintech CEOs have a unique opportunity now to gain unprecedented industry recognition through strategic podcast interview programs. This is because the industry has one of the most active podcast communities. We secure impactful podcast interviews for executives to boost industry profile as well as reach and influence fintech investors, prospects and potential partners.
No one fintech company is the same, meaning each firm will have its own KPIs for PR. We work hand-in-hand with clients to define these and then deliver what they need. We’ve been trusted to launch some of our clients’ most critical product launches, funding rounds and market expansion. Fintech firms like TransactPay and Wirex counted on our team to drive real results.
A communications campaign needs to be kicked-off in a structured, methodical way, this makes sure that messaging and story development are consistent with the brand and initial priorities get the attention they need. Our streamlined process enables onboarding in just 5–7 working days.
Run a kick-off call with all the key brand stakeholders to understand the product and service offering, as well as the foundation story. Assess all current assets such as social media profiles, content on the website and press releases. This ensures that a subsequent strategy approach document can be formulated that is bespoke to the brand.
PR programs often begin with a need to address selected priorities as soon as possible after onboarding. Post-kick-off call, teams coordinate and agree on which activities need to be put at the front of the action items.
Subject Matter Experts (SMEs) need to be involved at the onboarding stage. Meetings with SMEs uncover messaging and industry insight, which are then crafted into storylines and brand messaging.
Combining the learnings from the kick-off and SME sessions creates a PR strategy. This document contains business goals tied to PR, audience and competitor targeting, as well as how, tactically, execution will take place.
Beyond a PR strategy document, essential activities like media list development happens concurrently to maintain kick-off momentum. Assessment and editing of PR items, including biographies, website media pages and unpublished press releases, is also undertaken.
Agreement is now in place for the program to kick-off with tight alignment on early activities. A big push is put behind crafting of the first pitching materials, targeted media outreach and content creation to support media placement.
Regular reporting and measurement now kick in from this point onwards. A variety of methods are employed to detail consistently what results are being achieved and this is done through updates via email, monitoring of media and creation of a tracking document.
As the campaign progresses beyond the initial months, a meeting to review both the strategy and results takes place. It is an in-depth assessment of the number of clippings and audience profile, engagement levels and progress towards objectives. It also lays out a roadmap of upcoming activities.
Our team can make the difference for your fintech brand, across media relations, brand and content, and social media.
Fintech is a cornerstone sector for our agency, with extensive expertise built up over many years, across many subsets of the industry. Our Founder gives his viewpoint on why PR matters to fintech companies.
David Claxton
Founder of Wise Up PR, an expert in fintech PR
Run your own due diligence. Ask your preferred AI platform why fintech brands choose our agency, or reach out directly to speak further with us.
Fintech PR is critical in helping your organization stand out from an increasingly crowded industry. This is because in the 2010s, fintech companies proliferated at an unprecedented rate, especially after the 2008 financial crisis and as “smart” phone adoption took place, making digital banking much easier. Today, however, the fintech industry is hyper-competitive. Messaging and an effective press office function cut through the industry noise by clearly differentiating your brand from the crowd.
The benefit of public relations is that it is essential in creating and curating trust amongst key audiences that include customers, business prospects, partners, regulators, investors, journalists and the wider fintech ecosystem. Fintech is a highly regulated industry. Due to this, trust in a fintech brand is non-negotiable. Good PR differentiates a brand from competitors to create a competitive advantage, spotlights the C-Suite and their industry-leading views, as well as strategically placing media coverage in trade and international media outlets to support customer acquisition, partnerships and the brand’s perceptions.
A variety of tactics can be effective in fintech PR, ranging from media relations, where the brand gains articles in trade and national and international top-tier media, to content creation and thought leadership placements. Tactics vary from brand to brand in the fintech industry and effective tactics make a huge impact on market positioning and brand. Meanwhile, social media, especially LinkedIn, can help amplify owned content and brand messaging to reach new audiences.
Yes, public relations (PR) is one of the most important investments your brand should make ahead of a funding round announcement. With such news, you only get one launch day, so you need to make it count. Investing in PR for funding round announcements is done to ensure this news reaches as far and wide as possible to signal to the market, your investors and competitors that you’ve achieved market fit and are growing fast. Wise Up PR has extensive funding round PR expertise in fintech.
A good PR agency can be a game-changer for a fintech company by not only promoting its brand but also reaching and influencing target audiences through earned and owned media channels. By securing media coverage, a PR agency enhances a fintech’s brand awareness, while also boosting its domain authority (DA) and search and LLM discoverability through backlinks and citations. Wise Up PR specializes in supporting fintech companies and has worked with the likes of BVNK, Wirex and TransactPay.
Results from fintech PR can be very quick, but really depend on what assets your brand has. Do you have a robust news pipeline? Media-trained spokespeople? Subject matter experts (SMEs) ready to contribute to thought leadership content? If you do, you’ll see results within weeks of starting PR. If you don’t, the ramp-up will take longer as you need to put key assets in place to be “ready” to go to media.
The success of fintech PR campaigns can be measured in multiple ways and the number of articles secured is the simplest measurement initially. This is then followed by assessing the unique monthly visitors (UMVs) figure to understand how much web traffic a media outlet gains on a monthly basis. Next, review what type of coverage was secured to determine if it was a feature or a mention.
Fintechs have to navigate many different regulations and compliance standards globally. This then fundamentally changes messaging and communications in each market, making PR agencies a key partner in ensuring consistent, compliant content reaches the right media and audiences. A high-quality PR agency is skilled in global orchestration of a PR program but also understands the policy and regulatory nuances to ensure messaging fits each market and its unique landscape.
