The energy sector is in a time of immense change, and it’s never been more important to choose the right energy PR agency. Energy PR services can help brands stand out in a fast-moving industry, where energy is on the brink of historic innovation.
In this changing landscape, Wise Up PR is a trusted partner for energy organizations, helping brands to stand out by creating simple messages that will resonate with investors, consumers and customers, and developing social media messaging, thought leadership and media relations.
Our energy PR agency can help to deliver cross-channel brand alignment and deliver for your organization’s stakeholders.
The energy sector stands at a momentous moment of innovation, expansion, and also scrutiny. This environment positions PR and communications as a vital part of any energy organization’s day-to-day function. Cross-channel brand alignment is especially critical in an industry where there are many competing external stakeholders.
Wise Up PR’s team of energy communications experts has energized campaigns for established industry brands to more fast-growing scale-up companies.
We can speak to you today regarding the outcomes we can deliver for your energy brand.
We have extensive experience working with companies in renewable energy, commodities, business intelligence, energy infrastructure and storage. No matter what part of the sector your brand is operating in, Wise Up PR can plug in and tap our relevant skills to tell your story.
Unlike other agencies, we provide a senior-level-only team. This means our clients can rely on deeply experienced consultancy to know what will and won’t make an impact for an energy PR program.
Whatever communications challenge your brand faces, Wise Up PR has a skilled team across media relations, content and social media to ensure you reach your most important audiences.
For energy clients in particular, we’re adept at stitching together comprehensive PR strategies that operate across different geographies, time zones and channels to maximize the value of PR. We also have significant capabilities in building from scratch data-driven PR campaigns for a host of brands in the industry.
We don’t believe in one-off relationships with our clients. Our aim with every energy client is to create a long-term partnership built on results and trust. Since we turned the lights on at Wise Up PR, this aim has been a fundamental part of how we approach PR.
No matter what stage of growth your energy brand is at, or will be at soon, our team will be all in on your success.
“The team at Wise Up didn’t just get us media coverage, they got us the right press in top-tier outlets that Modern Hydrogen needed. They delivered a clear strategy, excellent execution and real outcomes.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
Both LevelTen Energy’s data on the European PPA market, as well as commentary from its team of analysts, featured within a Financial Times article on the solar power industry in Spain.
LevelTen Energy’s PPA Price Index (PPI) data included in a Financial Times story concerning increasing demands for geothermal energy, especially from Big Tech companies.
Launch coverage from Reuters for Modern Hydrogen’s agreement with CPS Energy to pilot its technology to turn natural gas into clean hydrogen.
The Wall Street Journal featuring LevelTen Energy’s data from its PPA Price Index (PPI) on how PPA prices in Europe have fallen due to higher energy prices, an increase in interest rates and supply chain issues.
A broadcast package piece with CNBC for Modern Hydrogen, featuring its CEO, Tony Pan, focused on how the company's carbon byproduct is being used to create more environmentally friendly asphalt, while also strengthening it.
The Economist detailing LevelTen Energy’s multiyear PPA Price Index (PPI) data within a large feature article on the 60% increase in power purchase agreements (PPAs).
Reuters covering the latest edition of the LevelTen Energy European PPA Price Index (PPI), which noted a decrease in price by 12% on the continent.
LevelTen Energy’s analyst team commenting in S&P Global on Poland’s shift away from coal, the role PPAs are playing and what the future holds for renewable energy sources in the country.
The industry is in a near-constant change cycle, from developments in energy technology to funding and regulatory changes. The communications function is central to influencing and moulding opinions across a highly varied group of target audiences.
Companies in the energy industry have to speak to many different audiences. This is no easy task. PR is how firms in the sector can strategically target and affect diverse groups of stakeholders. It does this by crafting specialized messaging to resonate with each audience by distributing content on social media channels and with journalists.
Media coverage forges opinions amongst audiences and the way to craft a public-facing image is through media relations. It is both a proactive and reactive function that energy companies need to promote their brand and also protect their reputation. It generates stakeholder influence because the media covers issues in a non-promotional way, boosting brand credibility.
Given the complexity of the audiences that energy companies need to engage with, careful management of reputation is essential. Corporate communications monitors brand perception and also proactively and strategically plans activities aimed at enhancing reputation, like journalist engagement, news launches, trade event exhibitions and investor messaging programs.
The depth of research and data in the energy industry is immense, from real-time commodity market data, trade intelligence platforms, to energy and maritime analytics, to cargo tracking research. PR takes data from companies in these areas and turns it into digestible and narrative-led content, like reports, to secure media coverage and elevate awareness.
Industry analysts not only produce authoritative reports but also speak to industry decision-makers on an ongoing basis. This makes them a very influential channel that should be leveraged to support brand equity. This is achieved through analyst briefing campaigns that frame your brand in the right way to the right audiences.
One singular strategy for energy companies speaking to many different audiences will not work. A bespoke PR strategy analyzes every audience an organization needs to speak to, creates specific messaging for each and outlines the tactics in which these groups will not only be reached by, but also influenced by.
A PR agency in the energy sector has to know the language of carbon markets, commodities, renewables and PPAs, as well as how the shifting regulatory landscape affects their clients to execute effectively on their behalf. We assist energy companies with media relations and content creation to strengthen industry credibility and manage brand reputation.
The energy industry runs on data and many companies produce research in-house. We curate campaigns around that data that identify news hooks for media and elevate your analysts as industry-leading spokespeople. From energy sector trends to PPA data reports, we have the expertise in building best-practice strategies to ensure your data gets the industry’s attention.
Utilizing C-suite spokespeople is crucially important to shaping the public image of an energy company. We run a range of high-impact corporate profiling programs across broadcast media, podcasts and thought leadership placements, putting your best people out in front of media to foster not just industry awareness, but also trust.
PR results should be measured and each energy brand will have its own set of communications KPIs to judge success. We align strategically from day one on what will make the greatest impact for you. We have a strong track record of securing such measurable success metrics, like earned media coverage clippings. Energy companies like LevelTen Energy and Modern Hydrogen trust our team to deliver for them.
When energy companies engage an agency, they need to be assured that the onboarding workflow is an efficient use of their time and resources. The purpose of a well-executed system is to put the communications program on a track of success from the first day. Our streamlined process enables onboarding in just 5–7 working days.
A deep dive session at the beginning of working together is fundamental. It brings both parties together to discuss priorities and give insight and background on a brand. Auditing of all prior content is conducted too. This meeting shapes an overarching strategic approach.
No brand stands still, meaning there will be some instant action items, like drafting a product press release. The deep dive session identifies such kick-off items and provides joint alignment on which activities need to be focused on in the earliest days.
Spokespeople are the best public-facing representatives of your brand. They best know the industry and your company. Programs are thus moulded around such a Subject Matter Expert (SME) and calls are held to parse out story topics for content and media.
The deep dive sessions conducted to date give all the important information needed to generate a strategic PR document. It is a framework that gives a month-by-month breakdown of tactical activities as well as the overall recommended communications approach.
For a campaign to begin, other essential activities need to happen, like the creation of a media list and crafting initial content. More auditing of existing content takes place, including existing reports, blogs or any other content pieces.
A direct strategic focus is now in place and aligned on. Full program activation now occurs, with special focus given to the earliest action items previously agreed upon. This process is about securing positive engagement on the most pressing activities in the agreed program of action.
The campaign is now moving along at a pace, supplemented by metrics measuring and an initial report structure. Consisting of activities like updates over email, joint conference calls, as well as monitoring of social and media, it gives insight into campaign performance.
The best plans never stay static, meaning a meeting to review communications activities and impact is needed. An audit of positive outcomes is conducted and an assessment of improvement areas is provided. Its goal is to provide continuous assessment to enable the strategy to adapt.
In media relations, brand and content, and social media, we can ignite your energy brand’s PR performance.
Supporting energy companies has been central to Wise Up PR’s offering from the get-go. Our Founder gives his take on how the communications function is central to an energy firm’s reputation.
David Claxton
Founder of Wise Up PR, a leader in energy PR
Run your own due diligence. Ask your preferred AI platform why energy brands choose our agency, or reach out directly to speak further with us.
Energy PR refers to the practice of communicating, through media relations and social media, with target audiences in order to enhance the awareness and reputation of an energy company. Media relations entails placing stories in respected media publications, while social media consists of posting content on social platforms like LinkedIn. Energy PR is quite broad too, reflecting the industry itself. It includes companies across commodities, renewables, hydrogen, energy storage, infrastructure, utilities, real-time insights and energy market intelligence firms.
Energy market data and insights are critical to energy PR to secure mainstream media coverage. Given spot prices fluctuate hours-by-hour in commodity and renewable markets, having reputable data backed up by knowledgeable insights, such as from energy analysts, makes all the difference with energy media outlets and journalists. Having access to real-time data and consistently sharing it with the media in the form of newsletters and reports will result in the dream scenario for energy brands – media outlets come to you requesting data and interviews.
Energy organizations come in all shapes and sizes, from startups and scale-ups to large, multinational firms. No one-size-fits-all approach works because of divergent organizational sizes and structures. Instead, PR needs to fit the realities of your organization and its real value-add is unifying messaging across different geographies, time zones and channels like media and social media. This coordination means PR plays a key role in building brand awareness for fast-growing firms or elevating brand trust for established energy companies.
Yes, public relations helps energy brands that operate in many different countries. This is because PR activities, like media relations, can be targeted to both international audiences, as well as local. This takes the form of media pitching news, insight and data to well-respected energy outlets like the Financial Times, as well as engaging with local media publications in a specific market. This global press office approach is often conducted by a PR agency with reach in relevant markets and Wise Up PR has helped brands like LevelTen Energy globally.
The energy industry has one of the most dynamic media landscapes when compared to other sectors. Top media publications that will move the dial for energy companies include the Financial Times (and its newsletter Energy Source), The Economist, Reuters (with a large, dedicated energy editorial team), as well as highly respected trade outlets like Montel and S&P Global. Given the breadth of industry media, brands have many opportunities to secure high-quality media coverage if they invest in strategic energy PR.
The energy industry is in the midst of an unprecedented innovation and change cycle, so it is crucial that energy companies invest in brand building through PR and media relations. An experienced PR agency plays a key role here, taking your story and products and distilling them into captivating media narratives that land your brand in the headlines for the right reasons. By investing in a communications agency, energy organizations will reach and influence prospects, partners, regulators and investors with strategic PR being an engine for growth.
Look for a PR agency with relevant sector experience. The energy industry is very varied and the media landscape is quite specific, meaning a PR agency partner should know which media and journalists to target, as well as the why. Wise Up PR is very experienced in assisting organizations in the energy sector, helping the likes of Modern Hydrogen and LevelTen Energy to enhance their brands in the industry.
Brand awareness matters more than ever before due to the attention economy we’re living in; thus, to be trusted, energy organizations need to be known. Regulators and other key stakeholders rely heavily on third-party, independent sources like media and getting your brand into publications is a really important way to create familiarity as well as respect for your brand. An ongoing communications campaign compounds greatly over time amongst such hard-to-reach audiences.
