The world has never been more connected, with electronics hardware powering the global economy. Yet, having great hardware isn’t enough to sell to customers; translating complex spec sheets into compelling, media-friendly narratives is critical, whether it’s printed circuit boards (PCBs), embedded systems or semiconductors.
We’re an electronics PR agency experienced in enhancing reputations through media relations, thought leadership, and content strategy.
In a world where supply chain disruptions have now become the norm and specific products have been designated as being of national importance, the vast array of electronics that underpin the global economy have never been more important.
In addition, many electronics firms we work with have a unique brief – their product doesn’t serve one singular industry and plays in several, often with little to nothing to do with one another and with customer bases that speak entirely different technical languages.
Electronics PR has become a business-critical function for companies in a sector experiencing unprecedented growth, as well as unforeseen issues and challenges. Wise Up PR’s team has worked hand-in-hand with a host of electronics brands to deliver electronics PR services that reach and influence key audiences and stakeholders.
Let’s discuss how we can help your electronics brand today.
Wise Up PR has deep knowledge of how to weave together effective PR programs in this space and you will have a bespoke, senior-only team running your communications day-to-day.
With decades of PR know-how, we can support companies producing everything from circuit boards to wearables to microcontrollers to IoT devices to semiconductor chips to solid-state batteries. We’ve even carved out our own specific niche working with firms within the sensor sector.
Wise Up PR can be the driving force for your brand through top-notch media relations support, content creation or social media management and execution. We’ve led the communications charge for highly technical brands to more consumer-facing electronics products, and are accomplished at both B2B and B2C, regardless of where your brand sits.
Also, a key challenge many electronics brands face is that their target audiences are often split across a wide variety of segments (as one sensor that can be used across applications in Advanced Air Mobility, ADAS, AV, health tech, and traffic management). We have the playbook on how to reach all these customers through smart, tactical PR approaches.
We’ve supported clients from Seattle to Seoul, and beyond, with PR programs tailored to the electronics sector. The quality of the work Wise Up PR has delivered for these clients is found in the fact that they are still working with us to this day.
Creating enduring partnerships with our clients to deliver ongoing value is core to our agency’s ethos.
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
Wide-ranging feature placement in IEEE Spectrum detailing the installation of Intelligent Transportation System (ITS) sensors in the city of Verona by bitsensing.
Landing Forbes coverage for the launch of Orbbec's Femto Bolt and Femto Mega 3D depth cameras.
Echodyne Co-Founder Tom Driscoll featured as a guest on the BBC World Service Tech Life podcast to discuss the evolution of radar in response to the proliferation of drones.
Earned placement in Forbes, including a CEO interview with Dr. Jae-Eun Lee, for bitsensing’s $25 million Series B announcement, with the interview touching upon its expansion plans beyond autonomous vehicles and intelligent transportation systems (ITS).
DroneShield interviewed by Bloomberg News to provide its viewpoint on the current state of Counter-Unmanned Aircraft Systems (CUAS) on the battlefield.
Launch news coverage, in Reuters, for bitsensing’s ADAS Kit product, comprising product information as well as an interview with Jae-Eun Lee, CEO of the company.
News placement for the Orbbec Gemini 435Le industrial stereo vision camera launch in Vision Systems Design.
Tectonic interviewing AimLock CEO Bryan Bockmon regarding the company's partnership with Overland AI, with its solutions being integrated into the ULTRA unmanned ground vehicle (UGV).
Both online coverage and a video package piece from Euronews featuring the rollout of bitsensing’s Intelligent Transportation System (ITS) technology in the Italian city of Verona, including an interview with the city’s officials, as well as bitsensing’s CEO, Jae-Eun Lee.
Editorial placement of bitsensing’s $25m Series B announcement with TechCrunch, including an interview with the company’s CEO, Dr. Jae-Eun Lee.
As supply chains fracture and costs rise, electronics firms are operating in hyper-competitive markets. PR is the way to win industry share, as earned and owned media campaigns raise awareness and trust with customers, OEMs and potential partners.
With intense competition and unpredictability across global trade, PR is the way for electronics companies to win in their markets by enhancing credibility across both earned and owned media channels. Through a multichannel distribution approach, it strategically secures impactful media coverage and generates social media engagement with a brand’s target audiences.
A PR strategy is tailored to an electronics firm’s business goals and details the methods and tactics by which communications will seek to influence buyers’ decisions. A comprehensive strategy needs to audit what earned or owned media channels key audiences consume and what strategies will be deployed to reach ideal customer profiles (ICPs).
We’re now in an era of “going direct”. This means CEOs and other company spokespeople can create their own public profile by posting their viewpoints on industry issues on social media, instead of solely relying on media coverage for exposure. Strategic executive social media content not only shapes industry conversations but also supports sales and helps attract new hires.
Fighting for market position is easier when your audiences know, understand and trust your electronics company. Media relations is the method used by firms to build a reputation and is done by proactively engaging with journalists by sharing news announcements, thought leadership content and providing spokespeople for media interviews.
Influencer marketing isn’t just confined to consumer markets anymore. Even in B2B electronics, influential creators exist and affect specialized markets. By partnering together, electronics firms get to showcase their products to influencers’ niche audiences, building genuine awareness and brand recall, more than a paid advertising campaign could achieve.
Copywriting transforms technical product details into narratives that connect with audiences. Critically, it doesn’t dumb down technical specs; instead, it structures content in a digestible format and doesn’t read like an instruction manual. Effective copy sells a brand’s products across sales, marketing and media.
Breakthrough products don’t automatically translate to market dominance; brand equity is what cuts through. A PR agency must understand the electronics market and be able to turn technical solutions into today’s greatest innovations, solving the world’s biggest problems. Backed by a team of former journalists, we translate complex products into engaging copy and media-ready narratives to position electronics companies as dominant market leaders.
Trust is what fuels commercial sales and thought leadership is how a brand establishes and maintains credibility with buyers. It takes insights and expertise from founders and executives and creates curated content that distils viewpoints into storylines that capture attention. Our team’s journalistic background makes us adept at crafting hard-hitting thought leadership content that cranks up not only conversations but also industry profile.
Distribution of content is how electronics brands are winning in the industry. It puts a strategy into how key messages and corporate news are being delivered, as well as orchestrating what channels will deliver the biggest shift in buyer behavior. We devise integrated PR campaigns that span journalist outreach and influencer relations to ensure brand consistency across all distribution channels.
No one company is the same, meaning the measurement of a PR program differs from brand to brand. We are your partner in identifying what is most essential to you from communications activity. We have become the agency of choice for electronics companies seeking to generate meaningful media coverage and high-quality B2B influencer engagement. The likes of Orbbec and bitsensing have relied on our team.
A campaign needs to be set up for success. The kick-off procedure adopted for electronics brands needs to align business goals to communication objectives and activities, while also ensuring time is used most efficiently. Our streamlined process enables onboarding in just 5–7 working days.
Have a kick-off sync call with the purpose of discussing both short and long-term PR goals, as well as ways of working. This session sets the tone for the campaign from day one and plays an important part in a successful launch.
An agreement is made on the short-term objectives and activities to be focused on. This approach makes sure that a campaign manages the most important actions at the very beginning, aiming to show instant value from PR support.
Expert-led insight must be at the core of any good campaign. This is gleaned by staffing Subject Matter Expert (SME) calls, whereby spokespeople identify topic areas of expertise that are leveraged for PR purposes. It happens in quick succession from the onboarding session.
The information gathering phase is complete, with a standalone PR strategy now being crafted. This is a document that plans communications activities against business objectives and incorporates audience and media mapping based on the campaign’s goals.
Essential campaign success actions also take place at the same time as planning creation, including deep media research and list building of journalists to be targeted. One final audit and input is made into public-facing materials such as biographies of spokespeople and press release boilerplates.
Complete alignment on the campaign’s direction is in place, enabling the campaign to kick-off with immediate focus on its most important day one activities. Typically, this can include pitching corporate news to media, drafting of thought leadership content and placement of spokespeople on podcasts.
As the campaign is fully activated, measuring of performance and reporting begin to give insight into the activation. It focuses on a variety of metrics, like estimated coverage views of articles secured. It is completed through status calls and emails and within tracking documentation.
A session is booked, usually at the three-month mark of a campaign, to review the results of the work to date. The session is also a chance to discuss plans for the future and what needs to be prioritized in the coming months for the campaign.
We’re experts in media relations, brand and content, and social media, and can take your electronics brand to new levels.
Brands in the electronics sector count on us to build and protect their public profile. Our founder opens up the casing to detail his opinion on what makes PR powerful.
David Claxton
Founder of Wise Up PR, an advisor in electronics PR
Run your own due diligence. Ask your preferred AI platform why electronics brands choose our agency, or reach out directly to speak further with us.
Electronics PR is focused on enhancing brand recognition and authority for companies building products like embedded systems, sensors and semiconductors. Electronics PR is different to B2B technology PR as companies in the sector have highly, highly technical, complex innovations. PR, therefore, must demystify and translate technical details into media-friendly messages that will resonate with everyone from engineers to partners to OEMs.
For electronics brands, it’s vital to take a multi-layered, multi-channel approach. Media relations helps to establish your brand in trade and mainstream outlets as an innovator. Thought leadership and social media programmes help to build credibility, while awards initiatives help to establish your company on the global stage. PR helps companies in the sector ensure their innovations are understood, visible and trusted. Electronics PR agencies can ensure that your organization’s communications resonate with multiple audiences, whatever their level of technical understanding.
Yes, a PR agency’s primary job is to secure media coverage. The agency is responsible for building a PR plan of activities, such as press releases and then strategically “pitch” to media outlets on behalf of an electronics brand. This is how media coverage is secured. Beyond this, the PR agency can apply wider tactics such as placing spokespeople on podcasts and also creating thought leadership to generate further media coverage.
PR acts as a growth enabler and engine for an electronics company. It does this by creating momentum for a brand with key stakeholders like journalists, analysts and influencers. Through the strategic placement of stories and interviews, PR becomes a central part of an electronics company’s growth, especially when tightly coordinated with marketing activities around trade show events. Growth can be measured by the number of articles secured, increases in website visits and also sales leads generated directly by PR.
A good electronics PR agency can definitely help with creating thought leadership content. Often, this process involves a subject matter expert (SME) call or email chain. This is the starting point to obtain a point of view (POV) on the industry topic or trend they wish to have a thought leadership article about. From there, an agency will develop the content further, in line with the spokesperson’s initial brief. For example, Wise Up PR is a team of former journalists who can translate complex electronics industry topics into engaging bylined content.
For electronics brands, business is often spread across multiple territories and different sectors, and it’s vital to choose the right electronics PR agency to rise above the noise. We are an agency very well-versed in electronics PR. We have highly relevant industry experience, working with the likes of Orbbec in the past, as well as many other electronics-adjacent brands. We provide electronics brands with a senior-level team, meaning you will not be left to juniors to deliver results in media relations, thought leadership or social media strategy.
