We bolster cybersecurity brands’ credibility with target audiences.
Cybersecurity is no longer confined to a back-office concern. It is of vital importance to every organization in our increasingly digital and remote/hybrid working world.
Security issues are now affecting both businesses and consumers on a daily basis, ranging from new phishing tactics, malware, social engineering scams, challenges testing IT governance and the list goes on. Just as brands in the industry must continually adapt to the latest threats, they must also view communications as a vital channel in fortifying and enhancing their reputation.
As the threat landscape continues to evolve, it’s imperative that brands educate businesses and consumers on what’s coming around the corner. We’ve worked with organizations of all sizes to do this – from startups and beyond – strengthening their PR and communication programs to position their offering as the solution of choice for cybersecurity.
Speak to Wise Up PR today about your PR goals and we’ll be delighted to provide knowledge-led solutions.
A key value add we offer to cybersecurity clients is that we have a senior-level-only team. This benefits your brand as you gain experienced PR consultancy and execution that make sure your campaign is generating the results and outcomes you need.
Our team has led PR programs for a number of brands within the sector, providing products and services such as ID verification, biometric security, network monitoring, password management and more.
Wise Up PR supports cybersecurity clients across media relations, content or social media support and are able to quickly embed ourselves in your day-to-day communication challenges.
For cybersecurity in particular, we have the know-how to target both B2B and B2C audiences, depending on what your brief is. This experience comprises everything from running successful product review programs, media pitching news announcements and product updates, penning thought leadership pieces, and drafting content calendars to support social channels.
From our first day, our main aim has been to develop long-term client partnerships that deliver what our clients need most: trust and credibility in their industry. This is especially applicable to the cybersecurity sector, as maintaining long-lasting relationships with target media and audiences is key to staying top-of-mind and solidifying your market position.
Our team can enhance your cybersecurity brand, across media relations, brand and content, and social media.
Contact our team today to start the conversation on how we can help you achieve your goals.
