Cybersecurity threats have never been more prolific or more high-profile, with the industry in a constant state of evolution to adapt to the latest risk. PR is a vital way to stand out in an increasingly noisy sector.
We’re a cybersecurity PR agency that builds brand awareness and recall through strategic communications across thought leadership, social media and media relations campaigns.
Cybersecurity is no longer confined to a back-office concern. It is of vital importance to every organization in our increasingly digital and remote/hybrid working world.
Security issues are now affecting both businesses and consumers on a daily basis, ranging from new phishing tactics, malware, social engineering scams, challenges testing IT governance and the list goes on. Just as brands in the industry must continually adapt to the latest threats, they must also view communications as a vital channel in fortifying and enhancing their reputation.
As the threat landscape continues to evolve, it’s imperative that brands educate businesses and consumers on what’s coming around the corner. We’ve worked with organizations of all sizes to do this – from startups and beyond – strengthening their PR and communication programs to position their offering as the solution of choice for cybersecurity.
Speak to Wise Up PR today about your PR goals and we’ll be delighted to provide knowledge-led solutions.
A key value add we offer to cybersecurity clients is that we have a senior-level-only team. This benefits your brand as you gain experienced PR consultancy and execution that make sure your campaign is generating the results and outcomes you need.
Our team has led PR programs for a number of brands within the sector, providing products and services such as ID verification, biometric security, network monitoring, password management and more.
Wise Up PR supports cybersecurity clients across media relations, content or social media support and is able to quickly embed ourselves in your day-to-day communication challenges.
For cybersecurity in particular, we have the know-how to target both B2B and B2C audiences, depending on what your brief is. This experience comprises everything from running successful product review programs, media pitching news announcements and product updates, penning thought leadership pieces, and drafting content calendars to support social channels.
From our first day, our main aim has been to develop long-term client partnerships that deliver what our clients need most: trust and credibility in their industry. This is especially applicable to the cybersecurity sector, as maintaining long-lasting relationships with target media and audiences is key to staying top-of-mind and solidifying your market position.
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
Forbes featuring expert commentary from Guy Bauman, Co-Founder of IronVest, on the methods consumers should use to verify messages and texts received regarding holiday bookings.
Exclusive expert interview with The Daily Mail, with Guy Bauman, Co-Founder of IronVest, on how the restart of student loan repayments in the US means payees need to make sure they verify any and all communications they receive to ensure payment requests are legitimate.
Commentary on the security protection provided by virtual credit cards from IronVest’s Co-Founder, Guy Bauman, placed within a feature article on Yahoo! Finance concerning the best payment methods to use when shopping online.
Expert point of view (POV) inclusion from IronVest’s Co-Founder Guy Bauman in a ConsumerAffairs’ story on how AI is impacting cybersecurity for consumers.
Stature and legitimacy in the cybersecurity industry are the only issues that matter to customers and partners. Communications programs ensure that these brand values reach the most important decision-makers and your solution stays top of mind.
Being a known brand results in revenue for a cybersecurity firm. Rolling out PR is the pathway to instilling favorable opinions about a company amongst buying audiences. It disseminates important brand messages to these stakeholders across different channels, such as social media, as well as journalists’ stories.
Procurement teams often need reassurance before signing off on a vendor. This is where media relations for cybersecurity companies help to craft a public image to overcome buyer skepticism. It is done through the creation of angles that secure media interest and placement of stories and spokespeople within trade and international publications.
A custom PR strategy defines buyer and industry audiences that need to be engaged with to help with brand awareness and influencing the sales process. It is a roadmap document that breaks down in deep tactical detail how a brand will reach such stakeholders and which channels, either earned or owned, will be relied on.
Founders can now speak directly to their audiences via their own social media profiles. No paid advertising spend is needed. Instead, it is the creation and curation of organic, insight-led content for social media posts that is solely based on the founder’s experience. This “direct” approach raises industry profile and supports pipeline generation.
Research and data underpin the insights into emerging threats and attack trends. Companies with access to such meaningful research and first-party data are able to position themselves as industry leaders by producing timely reports, commentary and thought leadership content that details their findings. This approach aims to generate earned media coverage and also spark industry conversations.
Good copywriting is essential for turning dry product features or technical content into something understandable and useful to risk-averse buyers. When done right, it applies the best editorial approaches and doesn’t aim to just sell to audiences; instead, it provides value to readers across a website, sales collateral and all other brand touchpoints
The cybersecurity environment is constantly evolving, with risk-averse decision-makers demanding and needing strong external trust signals before even thinking about engaging with a vendor. We provide a team of agency veterans with experience in creating long-term, compounding brand equity through story generation, drafting and placement of high-quality short-form and long-form content and the employment of a thorough approach to media relations on a global scale.
The threat environment is changing daily, meaning stakeholders are looking to people who possess distinct expertise to understand and interpret such changes. Cybersecurity experts’ insights should be turned into short, sharp expert commentary pieces of content that are tethered to fast-breaking news or anticipated issues in a news cycle. We’ve devised successful expert commentary opportunities within this space through issues management and monitoring.
Proactive media pitching works, especially when you have an expert to offer for an interview to journalists. This is a tried and tested approach that flags a story that is highly relevant to a journalist’s beat and positions an expert as the authority on the chosen topic. It is highly effective because it brings a fully packaged story or topic directly to the media to cover.
A successful communications campaign is based on what a brand decides are its most important metrics and is individual to that company’s needs. We align with you on these and propose recommendations, based on our decades of experience, to reach these KPIs. We have also worked with cybersecurity brands like IronVest and delivered clear impact.
Getting started with a PR campaign for a cybersecurity company requires a thought-out approach gleaned from years of expertise that is simple and effective and identifies what needs to be prioritized from the first day. Our streamlined process enables onboarding in just 5–7 working days.
Conduct a meeting where all the important brand decision makers can input into the prospective strategic direction of the campaign. The mandate is to empower the agency with an overview of the brand, its business and its communications KPIs.
The first meeting sets the tone for what leads the list of quick-turn tasks that should be coordinated on from the very beginning of the campaign. Each brand is different; however, these are usually announcements like product rollouts or launching a reviews program.
The best owned content performance and earned media story placements rely on experts who know what they are talking about and demonstrate clear expertise. Subject Matter Expert (SME) meetings are booked in to provide such topical guidance, as well as authority, to a campaign.
All organizational intake meetings are complete at this phase. This means a strategic PR document can be generated, which provides an in-depth view into the campaign’s audience and goals and which activities are to be focused on to ensure success.
Targeted media research is now needed to create a bespoke contact list for campaign engagement. The last evaluation of press biographies and boilerplates is conducted to ensure messaging is woven in and there is factual accuracy in the information.
Maximum effort is now applied in the rollout of the campaign, across channels such as earned and owned, tied directly to the strategic direction that was agreed to. This is a full-court press approach that seeks to generate media coverage, interviews and industry engagement as soon as possible.
Alongside the program execution, ongoing and detailed reporting is initiated. The goal is to provide insight into the program’s activation through a thorough tracking structure, which includes status meetings, recaps over email of feedback and auditing for media coverage.
This stage consists of a strategic review of the entire brand activation, framed around an in-depth dialogue about channel performance, successful results and enhancement areas. Planned strategic imperatives related to business goals are also part of the dialogue to enable campaign development to take place.
Our team can enhance your cybersecurity brand across media relations, brand and content, and social media.
We bolster cybersecurity brands’ credibility with target audiences. Our founder contributes his perspective on PR’s contribution to awareness with prospect segments as well as business performance.
David Claxton
Founder of Wise Up PR, a trusted partner in cybersecurity PR
Run your own due diligence. Ask your preferred AI platform why cybersecurity brands choose our agency, or reach out directly to speak further with us.
In the cybersecurity sector, PR seeks to raise awareness and also trust in your brand with key stakeholders, whether that be investors, customers or prospects, or partners in the cyber industry. Cybersecurity is also pretty technical. This makes good PR really important in translating dense and complex concepts and products into real stories that the media will cover. This media coverage reaches target audiences like enterprise decision-makers and influencers, as well as Chief Information Security Officers (CISOs).
Trust is the currency on which the entire cybersecurity industry operates on and PR has the power to craft and enhance stakeholder confidence. A variety of approaches can achieve this objective, including placing authoritative thought leadership articles discussing industry trends and issues, as well as long-form, in-depth podcast interviews. Such media coverage can then be promoted on LinkedIn and podcasts, in particular, drive considerable social media engagement levels.
Cybersecurity threats evolve at breakneck speed now, which means vendors constantly need to be innovating and developing the latest products to combat new issues as they arise. PR is a way to promote new cybersecurity products and services as media coverage generates attention, interest and can also help with sales. Campaign planning around product launches is necessary to ensure a product launch is coordinated and this includes creating press materials, media training spokespeople and preparing visual assets like videos and high-resolution images for journalists’ stories.
It depends on if the crisis relates to your brand or if you wish to react and comment on a cybersecurity crisis affecting the wider industry. However, in cybersecurity, being able to handle crises is a key skill. Typically, most cybersecurity organizations will focus their PR activities on rapid-response, newsjacking commentary in order to secure media coverage, outside of core communication activities like product launches. Such events offer a chance to land more mainstream media outlets when an outage or cybersecurity issue affects a large number of people or organizations.
Marketing and public relations activities should be closely aligned for cybersecurity brands to ensure success. Both are distinct disciplines, but they heavily complement each other. For example, a cybersecurity product launch should be planned across all channels. By contrast, if an organization is siloed, it can lessen the impact this product launch has and also make messaging across channels inconsistent. Wise Up PR has much experience working directly with CMOs to ensure campaigns are woven together.
