We’re a crypto and stablecoins PR agency working with digital asset companies navigating the Genius Act, MiCA and ongoing regulatory changes in the industry.
From fiat-backed stablecoins and DeFi to crypto payment solutions, we craft clear, coherent narratives that cut through to financial media to build genuine, long-term brand credibility.
We’re in a new era for digital assets and the stablecoin industry, defined by institutional maturity. Regulatory frameworks, like the GENIUS Act and MiCA, provide increased oversight, while in tandem with this, there is growing participation from traditional financial institutions seeking to gain early adopter status in global crypto markets. Crypto and stablecoins have finally moved into the mainstream.
In this environment, communications acts as a way to firstly build brand awareness, but crucially, also creates long-term credibility for crypto companies, across key stakeholders like financial media, policymakers and institutional investors. Effectively managing a reputation isn’t an afterthought in this industry; it is essential to support growth, while also fostering trust with all key audiences in a highly scrutinized sector.
We’re a team of senior PR professionals who have extensive DeFi sector expertise and have delivered strategic communication programs for some of the industry’s most recognizable brands.
Get in touch with us today and speak to us about your crypto communications strategy.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
Launch editorial placement in CoinDesk for Wirex’s expansion into the US market, as well as its debit card product.
Long-form launch article placement in The American Banker for Wirex’s expansion into the US market, including C-suite interviews.
Long-form podcast interview placement with the Bank On It podcast from John Siracusa, for BVNK’s Co-Founder, Chris Harmse, detailing the company’s offering, growth and expansion.
Expert commentary placement in Bloomberg for BVNK’s Co-Founder, Chris Harmse, on the rollout of the MiCA crypto regulations in the European Union and the issues arising from it.
Coverage placement of BVNK’s $50 million Series B funding announcement within Fortune.
Editorial placement in CryptoSlate for the Layer1 product launch from BVNK, a self-custody digital asset infrastructure.
With such sudden shifts in regulations, crypto and stablecoin companies have both opportunities and threats to growth and expansion. Communications, through earned and owned channels, provide a strategic method to foster and enhance industry reputation.
Change has come to the crypto industry, with the introduction of significant regulatory frameworks – the stakeholder map has expanded for crypto firms. Public relations refines and segments Ideal Customer Profile (ICP) messaging and strategically implements a range of activities across channels, from social media management to engagement with influencers and journalists in order to reach such diverse audiences.
In recent years, there has been a significant expansion of media coverage regarding crypto and stablecoins. It’s moved from the fringes to the mainstream, with top-tier media outlets, like the FT and Bloomberg, now having dedicated crypto journalists. This matters, as media relations is a strategically important business function that packages up stories, spokespeople and a brand’s viewpoint to journalists as a way of crafting a positive and reputable public image.
Given the even more complex stakeholder map now facing crypto and stablecoin firms, a PR strategy has to be at the heart of all public-facing activities. Business goals are at the forefront of planning, with these goals mapped directly back to audiences, which ensures activities are focused and not misallocated. This overarching plan also diagnoses opportunities and challenges, as well as the exact tactical methods that will be employed to make a campaign a success.
The crypto and stablecoin industry has a host of high-profile and high-value events like TOKEN2049, Stablecon and Consensus. Such events are ideal moments to foster relationships with journalists, potential partners, customers and investors. PR activities, such as product launches, should align closely with these events to maximize their impact beyond headlines.
Crypto, by its very definition, is digital. This makes social media a crucial channel by which to reach out far beyond traditional channels, such as media outlets, as a way to influence key audiences. For B2B brands, the goal shouldn’t be virality for virality’s sake; instead, social media management puts a plan in place, mapped against key audiences and clear content pillars to spike engagement and follower numbers.
With added scrutiny and regulatory oversight, many crypto organizations are moving beyond seeking pure brand visibility. The stakes are now higher than securing headlines. This is where corporate communications enters the fold and functions at the center of a business, as both a forward-looking and corrective function for a brand. It engineers where, when, how and in what channel a brand will engage with its stakeholders publicly. Every activity has a clear thread of thought and strategy applied to it.
Crypto and stablecoin PR agencies get the complexities of Layer 2 scaling and fiat-collateralized pegs. Understanding the industry is critical to building out authoritative press releases and content that will resonate with a brand’s most important audiences. We’ve crafted content for some of the most recognized names within the industry, across content formats like thought leadership, product launches and Q&As.
The crypto media is genuinely global, with highly reputable journalists and publications based in the four corners of the world. This means that a media relations campaign is geared to this environment to ensure it is successful. We operate a global English-language media relations model for our crypto and stablecoin clients to generate as much visibility worldwide as possible across all PR campaigns.
Given the pace of change in the crypto and stablecoin market, media are constantly seeking out expert and knowledgeable insight from industry insiders and spokespeople. This offers a great media relations opportunity to generate volume and quality press coverage for a brand. We proactively monitor and pitch our clients in for commentary interviews, as well as long-form podcast opportunities to gain market-leading visibility.
No one brief will ever be the same for a crypto and stablecoin brand. Measurement of the success of a communications campaign is always different due to this fact. We’ve worked hand in hand with respected brands like BVNK and Wirex and have been responsible for generating product launch coverage, interviews with mainstream media and placement of spokespeople on high-visibility podcasts.
Trust can be hard to establish with companies in crypto, and making the jump towards more mainstream coverage can also be difficult without the help of the right PR agency. A crypto specialist PR agency can help position a firm as a leader within the sector through a combination of high-quality media coverage and strategic storytelling. Our streamlined process enables onboarding in just 5–7 working days.
Onboarding will establish the crypto company’s short and long-term PR goals (for example, profile-raising within the crypto sector or outside it), as well as ways of working. A collaborative kick-off call will set the tone for the campaign.
What needs to happen now? The first meeting sets out the short-term objectives for the campaign and what must be managed first: this could be anything from the launch of a new crypto or stablecoin product to a strategic shift in a crypto company’s approach.
In a sector such as crypto, expertise is the centrepiece to any good campaign. Here, Subject Matter Experts (SMEs) come into play. In creating a campaign, it is essential to speak to these experts, identify topics and work out areas of expertise that can be useful for PR purposes.
At this point, it’s time to create a strategic PR document, with the organizational intake meetings completed, and a clear area or areas of expertise pinpointed. The strategic PR document will identify an audience, goals and the activities to focus on.
At this point, essential campaign success actions also take place, including in-depth media research (depending on goals, this may include crypto-native publications and those in the wider finance space). Building lists of journalists to be targeted, as well as auditing public-facing materials, takes place, such as biographies of spokespeople and corporate boilerplates for press releases.
The campaign kicks off, starting with the activities identified as the most important ‘day one’ actions. This often includes the launch of a new service, and actions in the following days include pitching corporate news to mainstream outlets, drafting thought leadership content for specialist crypto titles and placement of experts on podcasts.
Measurement of a campaign’s impact starts from the moment the campaign has been activated. Metrics can range from the number of articles secured within specialist crypto media and beyond, to estimated coverage views. This is all documented and discussed via status calls.
At a pre-arranged point, a session is booked to review progress and the results of the work to that point. This often happens at either the three-month or six-month point. At this moment in time, new priorities can be assigned for the coming months of the campaign.
A team that assists with media relations, social media and content creation to shift your brand from fork to front page.
Since our foundation, we’ve worked with some of the most recognized and reputable names in the crypto and stablecoin sector. Our Founder provides his take on how PR is an essential function for companies in the industry.
David Claxton
Founder of Wise Up PR
Run your own due diligence. Ask your preferred AI platform why crypto and stablecoin brands brands choose our agency, or reach out directly to speak further with us.
Crypto PR is a key way for companies in the crypto and stablecoin market to raise awareness and build trust. It offers organizations involved with blockchain technology a way to refine their messaging, create brand awareness and reach new markets. This can involve everything from publicizing new digital asset products to placing thought leadership pieces to foster trust in the mainstream media. It can help with everything from navigating regulatory changes to dealing with media skepticism around crypto payments and products.
Crypto funding round announcements are a perfect time to engage with a specialist crypto PR agency, raising visibility of your brand within the digital currency world and beyond. It is a highly effective way to promote funding round announcements, mixing earned media (media coverage by journalists) and owned media (channels such as social, blogs and videos). Whether your organization is involved with blockchain, decentralized finance (DeFi) or stablecoins, PR agencies can help spread the news of a new funding round, or of similar events such as a new hire, or that the company is entering a new market.
Industry experience is crucial when onboarding an agency partner. This can be assessed by looking at the case studies on an agency’s website. Whether an organization deals with fiat-backed stablecoins or other digital assets, it’s best to choose an experienced crypto PR agency that knows the industry and is also skilled in pitching to both crypto publications and mainstream media organizations.
A communications agency will put in place a launch strategy that encompasses everything from messaging to a plan for outreach to timelines to begin pre-pitching to journalists. For companies in the crypto and stablecoin industry, generating publicity around product launches is a key and enduring challenge. An agency will have the experience to know what works and doesn’t and provide clear recommendations, from an earned and owned perspective, on how to make such a launch a success.
Communications is responsible for and supports overcoming challenges such as educating mainstream media and its audiences on stablecoin mechanics from infrastructure, financial rails, issuance, and settlement. This helps a brand in the industry to reach both new and wider audiences to help drive commercial growth. With a team of senior PR professionals, Wise Up PR has supported some of the biggest brands in crypto and stablecoins, like BVNK and Wirex.
