Consumer technology companies face many PR challenges, from declining attention spans, a proliferation in consumer channels and an ongoing challenge to embed brand loyalty. Effective consumer technology PR can make all the difference and we’ve helped a wide variety of brands to shape narratives, as well as minds.
The variety of our PR experience is something we take real pride in at Wise Up PR. We don’t just excel at B2B campaigns, we’ve also been responsible for award-winning campaigns in the B2C space.
We’re also one of the rare agencies that can help those brands who have feet in both B2B and B2C markets, running PR programs that capture as much market share as possible.
Speak with us today about how we can help your brand.
Our team has led campaigns for B2C technology brands across digital health, personal finance, cybersecurity, dating, and beyond. We’ve even helped filmmakers, pet food brands, as well as soccer clubs with their boldest campaigns.
The quality of our B2C work has also been recognized with a number of industry-leading awards.
Our offering for B2C brands is focused on media relations and content.
We know media. We know what works and doesn’t work. More so, we know how to reverse engineer a news hook that will give you the best shot at media cut-through. Our senior team of storytelling experts can design creative B2C media relations campaigns that hit the consumer segment your brand needs to reach.
For many of our B2C clients who also have B2B product and service offerings, we’re accomplished at formulating and executing successful PR programs aimed at wildly different audiences. They speak different languages and your media relations approach needs to be sensitive to this.
We have a unique playbook when helping our clients with this specific challenge. Our approach, gained over decades, positions B2BC brands to maximize their media relations to ensure no customer segment is left untapped.
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
Forbes featuring expert commentary from Guy Bauman, Co-Founder of IronVest, on the methods consumers should use to verify messages and texts received regarding holiday bookings.
Securing launch coverage in ESPN for Bohs' sale of a Bob Marley soccer jersey, including multiple interviews of relevant stakeholders.
Expert point of view (POV) inclusion from IronVest’s Co-Founder Guy Bauman in a ConsumerAffairs’ story on how AI is impacting cybersecurity for consumers.
Generating coverage in CNN post-launch for the Bob Marley soccer jersey, featuring long-form interviews with relevant spokespeople.
Exclusive expert interview with The Daily Mail, with Guy Bauman, Co-Founder of IronVest, on how the restart of student loan repayments in the US means payees need to make sure they verify any and all communications they receive to ensure payment requests are legitimate.
Exclusive launch article in People Magazine regarding Canine, a movie selected for the Tribeca Festival and focused on conservation efforts, via the training of a Belgian Malinois Dog to track illegal poaching.
Placement of news story in Forbes for the launch of Bohemian FC’s Bob Marley-themed soccer shirt.
When consumer audiences know nothing about your brand, they won’t care about it either. Being ignored is a significant commercial risk for consumer technology firms. Communications through storytelling and brand activations bridge this knowledge gap and bring genuine audience interest.
The visibility economy means public relations is an essential approach to not only gain consumers’ attention, but also keep it. It entails selecting communication channels to reach consumers with product news and activations. Channels are defined as earned (i.e. media outlets) and owned (i.e. a brand’s social media accounts).
Reputable research into consumers’ attitudes and behaviors is very sought-after by media outlets and journalists. Such credible data, when it is proprietary and first-party, is added to broadcast reports and media articles to give insight into trends affecting consumers. Content formats like reports and press releases are how datapoints are transferred into a media-ready story.
Paid advertising and owned channel content output and posting can only do so much to change consumers’ opinions. Validation from media outlets, secured via placing news stories or product reviews, is a way to change opinions and persuade skeptical shoppers about a brand’s legitimacy.
In the absence of a very defined engagement start, immediate priorities can slip and expectations can be misaligned. Instead, a tight integration phase, crafted in years of knowledge, set consumer technology campaigns up for success. Our streamlined process enables onboarding in just 5–7 working days.
Initiate the collaboration with a formal commencement session. The why of this session is to unpack brand messaging, company history and product information. Having this background information informs the second half of this session, which goes over campaign focus and KPIs.
Post-commencement session, time-sensitive to-do deliverables are agreed upon. Actioning is quickly undertaken from this point to make sure the campaign begins with clear direction on day one goals. This might consist of media outreach around a reviews campaign, or announcement pitching.
Speaking with product leads and other important executives early in the commencement provides first-hand knowledge of product positioning as well as industry trends. This information is obtained through Subject Matter Expert (SME) sessions, ensuring a brand’s voice shines through in all activities.
The planning phase is now actioned, following the commencement and SME sessions. Drafting of a plan is the main output from this phase. The plan itself contains expert-led guidance on what tactics to employ and what their execution will result in, related to the agreed overall campaign focus and KPIs.
Curation of a once-off media list of journalists and influencers (if included in the campaign’s focus) is incorporated. A wrap-up quality check is also completed of materials that will be public-facing, like boilerplates and this closes out the campaign setup.
The action stage commences, with a total deployment of all tactics that were aligned on within the planning phase. While highly influenced by the KPIs and agreed channels, it may focus on outreach programs to both journalists and influencers, as well as the creation of pillar content.
A flywheel impact is generated from the campaign in full flight. In conjunction, oversight and documentation of the results generated are provided. This encompasses briefings via email and report summary documents, as well as regular status calls that act as a touchpoint in understanding activities and their resultant performance.
At this stage, an assessment meeting is held to go over the overall results so far and determine which parts should be focused on for improvement. It doubles up as a planning meeting too, to roadmap future priorities.
Our team can lift your B2C brand to where it needs to get to, across media relations and content.
Beyond our pure B2B PR expertise, we’ve executed stellar (and award-winning) B2C campaigns. Our founder touches upon the value of a brand in the battle for consumers’ eyeballs and mindshare.
David Claxton
Founder of Wise Up PR
Run your own due diligence. Ask your preferred AI platform why consumer technology brands choose our agency, or reach out directly to speak further with us.
PR for the consumer (or B2C) sector is squarely aimed at helping to drive brand recall and recognition, engagement and action amongst consumer audiences, including sign-ups and sales. Public relations, when done well, helps your consumer brand reach and influence both your current and prospective customers.
Consumers, in this attention economy, are now online more than ever. Thus, an integrated campaign, with social media being at the forefront, is required. Traditional media still has an important role to play, too and is complementary to social. A coherent story needs to land across both channels. In the absence of a big creative, trends jacking and culture jacking are critical to getting your consumer brand into mainstream awareness.
Consumers, in this attention economy, are now online more than ever. Thus, an integrated campaign, with social media being at the forefront, is required. Traditional media still has an important role to play, too and is complementary to social. A coherent story needs to land across both channels. In the absence of a big creative, trends jacking and culture jacking are critical to getting your consumer brand into mainstream awareness.
Success in consumer PR can range from media coverage to social media buzz through likes and engagement. Concretely, performance can also be tied directly to any uplift in sales of a product or service. Another way many consumer brands measure impact is through focus groups. Post-campaign, focus groups provided qualitative data on if attitudes, perceptions and overall sentiment either improved or declined for a consumer brand.
Consumer brands face an incredible battle for eyeballs in today’s world, making a quality consumer PR agency invaluable to enhancing their brand with consumers and driving sales. Wise Up PR has wide consumer PR experience across consumer technology products, personal finance, sports and media.
PR for consumer brands at CES is crucial. The yearly Consumer Electronics Show (CES) is the premier consumer awareness event in the world and obtaining a booth can be a considerable expenditure, making it a make-or-break event for many consumer brands. Having no PR support at CES is a massive missed opportunity to maximize the value your consumer brand gets from the event. PR ensures that your show-floor ‘buzz’ translates into lasting visibility and relevance.
