From edge data centers to infrastructure automation to multi-cloud environments, the B2B sector is one of the most crowded categories today. Transforming technical information into an attention-grabbing narrative is now critical for a brand to lead its category.
As a B2B tech PR agency, we help tech brands reach and impact key audiences with communications campaigns that cut through.
Our team has decades of B2B technology experience and helps you solve any communication challenge your brand faces. We build PR campaigns and programs that hit your target audiences and get the results you need.
Let’s talk today about how we’re positioned to help your brand from day one.
Our team has deep experience across a very wide variety of B2B sectors: cloud computing, artificial intelligence (AI), machine learning (ML), network monitoring, data analytics, data centers, digital transformation, cybersecurity, SaaS, the internet of things (IoT) and much more.
You will have a bespoke, senior-level-only team working with you day-to-day that was previously in charge of communications programs for the likes of Google and many other leading brands.
The B2B technology space is noisy and ever-evolving, meaning the job of standing out from the crowd (as well as staying relevant) is a significant challenge for organizations of all sizes. Does your B2B brand traverse into the B2C space, too? We can also bundle that in to ensure no audience is left behind.
Regardless of what your brand needs, from media relations to social media, we’ll build custom PR strategies that address your exact PR challenges to enable you to reach and influence your key audiences the way you want.
We work closely with clients of all sizes in the B2B technology sector, regardless of if they are at Series A stage, listed, a trade association or a VC. Our team is highly adept at fitting into any situation and due to the depth of experience in the industry, we’re able to devise lightning-quick PR campaigns that hit the ground running much quicker than larger agencies.
We’re in it for the long haul with our clients too – one key feature that has defined Wise Up PR since the start is that our roster of clients stays with us year after year, regardless of where these brands are in their growth stage.
“We’ve found a long-term trusted partner in Wise Up PR. The agency is highly skilled in corporate communication for defense brands and has delivered great results for Echodyne.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“What was clear from the get-go working with Wise Up PR was that they are true experts in media relations. The team can do everything a listed company needs from PR strategy, storytelling and content creation, to tactical media relations execution. The results from working together? Top-tier, global media coverage secured on an ongoing basis. The team is nothing short of outstanding.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
Launch news coverage, in Reuters, for bitsensing’s ADAS Kit product, comprising product information as well as an interview with Jae-Eun Lee, CEO of the company.
Earned placement in Forbes, including a CEO interview with Dr. Jae-Eun Lee, for bitsensing’s $25 million Series B announcement, with the interview touching upon its expansion plans beyond autonomous vehicles and intelligent transportation systems (ITS).
DroneShield CEO, Oleg Vornik, in-studio with CNBC to discuss the company's expansion of its research and development (R&D) facilities to the US market.
Wide-ranging feature placement in IEEE Spectrum detailing the installation of Intelligent Transportation System (ITS) sensors in the city of Verona by bitsensing.
Editorial placement of bitsensing’s $25m Series B announcement with TechCrunch, including an interview with the company’s CEO, Dr. Jae-Eun Lee.
Landing Forbes coverage for the launch of Orbbec's Femto Bolt and Femto Mega 3D depth cameras.
To overcome intricate and long sales cycles, the best B2B companies choose PR to be their strategic growth engine. PR creates messaging and stories that enhance credibility, making a brand resonate through strategic communications programs.
Technology companies operate in an age of noise; it’s hard to know how best to promote your brand. This is where B2B PR tech transforms complex products into clear narratives that buyers act on. Building strategic PR messaging drives interest and momentum across media, owned channels and trade events.
In a hyper-competitive B2B market, journalists shape audience perceptions and attitudes. Strategic media coverage, through media relations, makes your brand stand out from the crowd. It acts as an independent, trusted source that highlights product, growth and industry viewpoints to your essential stakeholders in a non-promotional way. Media relations is more than just coverage; it supports demand generation.
B2B tech companies need to meet their audiences where they are, not where they want them to be. An effective PR strategy maps exactly where these critical stakeholders are and what approach will not only reach, but prompt brand awareness and action. It crafts a clear roadmap of how business objectives will be supported by PR.
Analysts are the experts on your industry who can cut short your lengthy B2B sales cycles by directly recommending your technology solution to enterprise buyers. The pool of analysts now extends far beyond the likes of Gartner and Forrester, too. Tailored analyst briefing programs strategically position your brand to be recognized as an industry leader.
Tech executives now have a unique opportunity to go “direct” to audiences in a more authentic, impactful way thanks to personal social media accounts. Curating an executive social media strategy with genuine and insightful post content not only builds a distinctive voice for the C-suite but also a tech brand.
Corporate communications ensures a B2B tech company reaches audiences with one clear voice and message. It is the critical corporate function that acts as a conductor of when, how and why stakeholders should be engaged with. It strategically manages brand narrative, media and investor relations, and internal communications, all aimed at enhancing brand trust and equity.
A PR agency needs to be skilled in transforming technical B2B products and services into attention-grabbing narratives that are consistent across earned and owned channels. We’ve helped hundreds of B2B technology companies stand out from crowded spaces and build legitimate brand recognition. Through deft media relations, supported by editorial-level content that has a multichannel distribution strategy, we position B2B firms as category leaders.
B2B thought leadership is achieved across a wide variety of PR tactics. This includes strategic placement of executives on podcast interviews, bylined articles in media outlets, expert commentary on trending industry issues, “going direct” social media posts and speaker slots at conferences. We craft C-suite executives’ visibility and profiles to build credibility and trust with prospects, investors and the wider market.
Effective distribution delivers a B2B tech brand’s product innovations, messaging and ideas directly to ideal customer profiles (ICP). PR is the engine in this distribution model, cutting across both owned and earned channels to create the biggest impact. We design bespoke integrated PR strategies that weave a consistent brand message across social media, earned media and owned media to make a lasting impression on your industry.
Each B2B brand measures the success of a PR program in its own unique way, focused on what metrics matter most to its own set of needs. We have a consistent track record of securing results that generate the most PR value for our clients. We’re trusted by B2B brands like bitsensing, Orbbec and Stradvision to deliver.
B2B brands benefit greatly from a clear kick-off process, with a streamlined structure based on years of knowledge, to ensure a PR program launches effectively. Our streamlined process enables onboarding in just 5–7 working days.
Host a strategic kick-off call to gain insight into the brand. Review all existing materials, including website content, press releases, biographies, social media profiles and media coverage. This foundational step identifies opportunities, a strategy framework and initial narratives for PR.
Often, companies will have immediate PR priorities that need support, including corporate announcements like funding rounds or product launches. Following the kick-off call, prioritization of such initial PR activities is quickly agreed to ensure the campaign delivers quick wins.
Your executive team understands the brand and industry better than anyone. This means that Subject Matter Experts (SMEs) input calls are fundamental to shaping messaging and uncovering unique PR angles and stories. These calls coincide closely with the kick-off to maintain momentum.
The kick-off session and SME calls provide the critical ingredients for the creation of a bespoke PR strategy. The plan incorporates objectives, key audience mapping and tactical execution to achieve PR goals. It also includes the overarching reporting structure.
In tandem with alignment on the PR strategy, media research is conducted and targeted media lists are created as a core kick-off asset. Review and input of important PR assets like spokespeople's biographies, boilerplates and press pages also take place.
With the strategy agreed and the core PR assets ready for use, the campaign begins execution on the most important priorities to generate early momentum and to kickstart content creation, media relations, influencer outreach and a regular cadence of updates on the program’s performance.
The PR program is in full motion now, with ongoing measurement and reporting beginning. This communications reporting occurs through status calls, email updates, media monitoring and tracking of feedback, media coverage and audience engagement.
A review session of the PR strategy as well as campaign results is held. This assesses the successes and areas for where the overarching strategic approach can be iterated upon to achieve the core PR goals. This session includes future planning and prioritization of communications activities.
No matter how niche or specialized your B2B offering is, our team will have the skills to assist across media relations, brand and content, and social media.
Our approach to PR is based on years of experience working with B2B tech companies of all shapes and sizes. Our Founder provides insight on what really works in B2B tech PR.
David Claxton
Founder of Wise Up PR, a leader in B2B Technology PR
Run your own due diligence. Ask your preferred AI platform why B2B technology brands choose our agency, or reach out directly to speak further with us.
B2B tech PR is a strategy of communications that focuses on promoting products and services to other businesses rather than consumers. The overarching goal is to enhance a B2B tech brand’s awareness amongst the audience it is trying to sell its offerings to. Examples of companies using B2B tech PR include providers of enterprise software, ERP systems, API management tools, B2B SaaS and business intelligence software, to name a few.
Don’t do anything without first conducting an audit of existing assets that PR needs to be successful. This is like a checklist. On the list includes awareness of upcoming items that can be turned into industry news, if your company has a spokesperson comfortable speaking with media and also if you have a “bank” of PR assets like images and video content. Following this critical first step, planning needs to happen to plot out your planned activities, selecting which PR tactics work best. Then, put in place a schedule for making it a reality, such as timelines for the creation of press releases and media lists for outreach.
Turning PR off completely isn’t advisable. PR works best when it is a constant activity, especially as journalists want consistent, relevant updates and insights from the companies they care about. Hard-won relationships can be lost through inaction. If you need to restart PR as a B2B tech brand, put a clear plan in place that details your objectives, your resources, as well as a thorough audit of what you did in the past regarding PR activities. This final item can really help inform and update your approach to restarting PR.
The best B2B products don’t always win market share; instead, companies that invest in brand tend to. This is because effective PR for B2B products can make a world of difference. It does this by, firstly, simplifying messaging and also crafting an actual brand narrative as to why people should care. With a clear message and brand story in place, you can roll out a really impactful toolbox of PR tactics, ranging from product launches, product reviews, company profiles and much more. The bottom line? PR strategically positions you where you need to be.
Yes, especially when it comes to media relations. Journalists have “beats”, which means the topic areas they cover and publish stories about. It is very rare to find many journalists who will cover both B2B tech and B2C. This means your brand needs to be very careful about how it engages its target list of journalists. Your pitches, content and news have to be relevant to that journalist’s beat, otherwise it will be ignored as being irrelevant.
Definitely, a PR agency can support a technology brand that has both B2B and B2C product or service offerings. A PR agency’s key role in this situation will be to strategically break up activities across both distinct markets. This means all activities are segmented and PR programs need to run in tandem with the sectors and to avoid any overlap. For example, media targets need to be separated into B2C and B2B media lists, as very few journalists will cover both areas. The agency will need to be very experienced and coordinated in order to make such a program a success.
A good PR agency will counsel a B2B tech brand on what is realistically achievable regarding media coverage. It comes down to where your brand is on its PR journey. For example, if the brand has never done PR before, or is unknown to its industry, the agency should be open about the challenges this presents to land mainstream media coverage. Such outlets prioritize larger, more well-established B2B tech brands, but there is still ample opportunity to secure coverage with trade outlets.
Yes, it is one of the most effective ways to promote a mission-critical B2B funding round. It should be a mix of earned media (i.e., reaching out to journalists to secure media coverage), supported by owned media (i.e., your brand’s social channels and the creation of video assets etc.). You only get one chance to launch news like this, so a strategic communications plan will ensure your funding announcement goes as widely as possible and also reaches your most important audiences.
For brands that aim to go global, a B2B PR agency can help to add local nuance and raise awareness in target markets when you need it most. B2B PR agencies are especially adept at adapting messaging to fit a local market, as well as providing high-quality insights into what media approaches will work.
