The PR Playbook For Early-Stage Startups

What's In The PR Playbook For Early-Stage Startups?

Despite a highly fragmented media landscape, brand building for young companies can’t be ignored, especially with the rise of Large Language Models (LLMs) that surface relevant brands in response to queries.

The power of doing PR early is that it creates credibility with your most critical decision-making audiences, from investors, prospects and beyond. And this type of credibility can’t be bought; it has to be earned. 

This Playbook gives an insight into:

  • The first steps on your PR journey: Developing a ‘messaging house’.
  • Media pitching: A checklist for how to pitch a journalist.
  • Handling an interview with a journalist: The dos & don’ts to maximize the impact a media interview can have. 
  • When your story is out there, what to do: How to monitor for media coverage and also amplify it after publication.

Who Is This Playbook For?

The simple truth is that not every early-stage startup is ready for PR.  

It’s the earliest days of your company and you’re rightly focused on product fit, go-to-market strategy and customer acquisition; PR shouldn’t be your only priority.  

With this playbook, we want to pay it forward to early-stage companies and provide an actionable framework to founder teams or marketing leads at early-stage, seed-level startups on how they can get PR started for their organizations.

Download the Playbook now by filling out the form to get a copy.

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