We’re a US-based PR agency that supports B2B companies with media relations, content creation and social media. With a diverse client base from East Coast to West, we build campaigns that raise awareness and credibility. We’re also deeply experienced at launching brands from Europe and APAC into the American market.
PR in the USA works by raising brand awareness to become a key point of differentiation for a company when measured against competitors. Investing in a communications function early and over an ongoing period of time not only builds trust with target audiences for a B2B brand, but also greatly enhances online discoverability from buyer segments, as well as SEO and GEO benefits from backlinks and brand mentions on third-party, reputable news outlets and platforms.
For US companies seeking to boost their reputation or non-American companies seeking to enter the market with a bang, communications is a growth driver that compounds over time. It does this by reaching and impacting your audiences in a non-advertorial manner, which meets them where they consume their information.
We’re a boutique PR agency that supports a host of the world’s fast-growing brands in the US market through strategic communications campaigns. Speak with us today about how we can help your brand in the American market.
B2B brands often find that after onboarding with a medium to large PR agency, the actual work is then handed off and managed by a much more junior staff. By contrast, our founder will work with you day-to-day, backed up by a team that only comprises senior-level PR professionals. In addition, our founder spent half his career working in the European market, including managing Google’s press office function (agency side).
In practice, this means you’ll have a very experienced and knowledgeable team devising, managing and executing across all parts of your PR program, including media list creation, pitching to journalists and drafting of press releases.
Similar to our approach to sectors, from the time we turned the lights on, we’ve sought to provide our clients with highly customized services that are focused on best supporting them with impactful PR.
While we’re focused on three main services (media relations, content and social), we support many of our clients with deeper services that are mapped back to their communications goals. This can include support around influencers, analyst outreach, editorial content creation and more. Working with us means we’ll define exactly what services your brand needs to make the biggest bang from a program.
By providing a wide range of services, we’re positioned as a growth partner to you and able to scale our offering to you as you grow and your brief evolves.
Our core service offering is across three main areas: PR and media relations, content and creative and social media, with our team having expertise in each. By offering a comprehensive range of services, we’re able to best address your brief with activities that fit your brand’s business and communications goals, especially as you scale.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
We diagnose directly with your brand what will make the biggest impact and craft a tailored strategy to match what you require. Our approach factors in that each company differs and has its own set of business objectives and we custom-fit an approach that addresses these KPIs.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
Our agency doesn’t just have expertise in running PR programs in the USA. We run as a borderless PR agency, which helps our clients scale internationally across key markets, including Europe. In fact, our founder spent half his career in the European market, leading the likes of Google’s PR from previous agency roles.
We’re able to tap into the expertise of our team, or if you need support with PR in the local language, we’re able to call upon our extensive network of trusted partners to nail your brief both internationally and locally. Our team is on hand to speak to you today. Get in touch to learn more.
A PR agency in the USA is an extension of a brand’s communication team and has extensive knowledge of the American market. An agency is skilled in crafting a customized PR strategy to raise awareness and trust in a company.
Nearly our entire client base has been supported with US PR. This work in media relations has included everything from launching press office functions to launching specific products as well as brands into the country, to funding round announcements.
Yes. A PR agency with US market expertise can create a unique plan to launch a brand into the American market, localize messaging and content and pitch to journalists in the USA, all aimed at raising awareness. A well-designed US PR market launch can deliver sustained awareness amongst a brand’s target audience.
The media landscape in the US differs heavily from region to region, meaning a good PR agency knows how to tailor messaging and outreach to fit distinctive regional differences. While nationally a story might resonate, in order for it to be picked up by local journalists, it needs to be authentic and localized to their audiences.
A PR team has the knowledge to craft a compelling story angle, as well as target the right national journalists at the right time. A “spray and pray” will not work. Instead, a PR team taps into topics that national media cover and aligns a brand to these issues to secure national media coverage.
Access to a more senior-level team day-to-day, instead of a bigger agency that pads its teams out with juniors who do the vast majority of the work. A boutique PR agency is structured to provide a more hands-on experience and a communications campaign that is run by seasoned, experienced PR professionals who know what works and doesn’t work. Typically, agencies of this size are also far more nimble in reacting to changing focus and PR needs too.
Yes. A good PR agency should be able to assist with international campaigns, especially those that are in English-language markets. Brands need to seek out specialist PR agencies that have expertise and media knowledge beyond just the US market.
The US market is home to a highly diverse number of sectors, meaning a PR agency will either be a generalist firm or a specialist in specific areas, such as defense, automotive and adtech. Our agency is proudly boutique in size and caters to a very wide variety of B2B industries.
Local nuances matter in PR and any strategy needs to factor these in. What might be a common phrase or concept in Boston may not be well-known in Seattle; any PR initiative needs to understand both the local audience, as well as the national. What works best is a bespoke strategy that examines and stress tests messaging to ensure it lands with local audiences.
Seek out an agency that has demonstrable US media expertise and one that can apply a strategy to what your brand wants to achieve. For the best results, work with an agency that offers senior PR team involvement, as this will help your brand to work with experienced communications professionals who know how to create a successful strategy, as well as execute it.
