Wise Up PR is run by a European founder and we support a host of B2B firms to elevate their brand presence in Europe. Given our team’s market knowledge, the key thing to understand is that Europe isn’t one single media market. Nuances matter as much as knowing the local language. We assist brands at all stages of the PR process, from multilingual media relations, including content translations. Conversely, we also help many American brands launch and maintain brand visibility in key European markets.
PR in Europe is highly effective at boosting awareness and the reputation of a brand, whereby it becomes the company of choice amongst its audience of buyers. Putting in place a focus on communications, especially at an early stage, means a company is ahead of competitors when it comes to fostering trust with Ideal Customer Profiles (ICPs) through strategic media relations activities and ongoing content publishing and placement, via earned and owned channels.
This matters because the more sustained PR is, the better its results are. This is especially true of its crucial role in enhancing discoverability on search engines as well as on LLMs, thanks to it driving online mentions of a brand as well as placing backlinks on highly respected third-party websites, like media outlets.
As a boutique PR agency, we help many of the world’s startups and scale-ups with European communications campaigns. Reach out and speak with us about the difference we can make for your company.
We’re a founder-run PR agency. What this means is that our founder will be working directly with your brand to address your communications challenges. You’ll be able to rely on our team of senior PR professionals and our expertise, with each member having a minimum of 5-10 years of experience. This team will strategize, manage and pitch your stories to journalists day-to-day.
Our approach has been deliberately designed to differ from what medium to large agencies offer. We’ve become the agency of choice for B2B brands seeking a hands-on, expert PR team that will manage their programs on a daily basis.
Beyond choosing to be a boutique PR agency, we’ve also strategically decided from day one to operate far beyond just one or two industries. Our expertise spans crypto and fintech, martech, defense, mobility and many more sectors.
The variety enables us to assist clients who sell products and services across many different industries, building bespoke messaging and campaigns that speak to often very different buyer profiles. Thanks to this know-how, we’ve also directly supported clients to enter new industries and helped shape go-to-market (GTM) strategies beyond just the PR function and media outreach.
Our ultimate goal with each client relationship is to work together over a long period of time and best support your brand as you evolve and scale. This is why we offer a wide variety of services, and focus on three core areas: media relations, content and social. Drilling in deeper to these three services, we can provide a highly tailored PR program that addresses your needs and brief to ensure you maximize your brand’s visibility.
Critically, due to our size, we’re highly nimble and able to pivot to new business goals and demands that you have as you grow, thanks to offering a varied number of services.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
No one company is alike, with each having different communications needs and objectives. A strategy needs to account for this fact and we will assist you in defining what approach is needed and why. We’ll then roll out a customized approach that will be most successful when measured against your objectives.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organised and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
Our work isn’t restricted by the European continent as we are a borderless boutique PR agency. Our model is able to provide international, national and local communications services to B2B brands of all shapes and sizes beyond European borders, including in the USA. In fact, many of our clients rely on us to run international PR campaigns that need tight coordination across multiple countries and time zones. Speak with us today about how we can help your brand.
An agency makes a crucial difference for a brand by having knowledge about the regional media landscape, as well as differences in language, tone and culture. They will have expertise in building campaigns that factor in these issues and ensure that messaging and activities are tailored to each market. What works in Madrid from a PR perspective might need a different approach for London, and an agency will be able to align an overarching strategy that accounts for such differences.
Yes. A common misconception from brands launching into the continent is that Europe is one singular market from a communications standpoint and one approach can be replicated across each European country. This is a mistake. Each country in Europe has its own distinct media landscape, a local language to factor in to outreach and content creation, meaning a pan-European PR campaign needs an agency that can manage these issues. We have run a highly successful campaign for LevelTen Energy across many different markets, including Spain, Germany, Poland and the UK.
Yes. An agency is uniquely positioned to do this by providing experts across very different European countries, who deeply understand the local media environment, speak and create content in the local language and know what tactics do and don’t work in their own country. The advantage for a brand is that it doesn’t need to construct a pan-European PR function internally and can instead rely on the agency to provide this.
Having one singular strategy applied to a variety of different European markets will only work up to a point. A hub and spokes model, whereby the overarching strategy is centralized, along with some key pieces of content, can work well, but it also needs to have localization at the heart of it. For example, a story built from European-wide research must include data points from the local market in order to appeal to journalists in a specific country.
A centralized EU strategy falls under a hub and spokes model, whereby strategy and content are centralized with one team, while execution is then handled by local PR experts who hold the required relationships with media, as well as knowledge of the local media market. Collaboration is key here. The local support must feed into the overall strategy and content to ensure it lands with local media and audiences, given their in-market expertise.
A PR agency has experts who can be relied upon to build a brand’s visibility and reputation, through a variety of tactics in which they have deep knowledge in how to execute. For European PR, they have specialist skills in creating a strategy, local media knowledge and relationships, and ensuring messaging cuts through with audiences in specific countries. By working with an agency, they will extend your company’s resources and capabilities in order to build awareness of your brand.
A PR agency helps greatly to support a market entry into Europe. PR should be at the heart of any European market launch because companies need to drive local demand for their products and services. If no one knows about such a launch, ideal customer profiles (ICPs) will be unaware and highly unlikely to act in considering or buying a brand’s offering.
Our client portfolio is made up of a wide variety of clients from the four corners of the world and working with European companies has been a major focus for our agency. We’ve helped prominent European companies like Attest, BVNK, Mehler Systems Group, Runa, TransactPay and Wirex with PR.
Yes. We have extensive expertise in managing funding round announcements for European-based companies. We’ve supported the likes of Attest with their $60m Series B round, as well as BVNK with their $50m Series B raise, with both companies from the UK. We’ve also managed funding round PR for US companies with European headquarters, like LevelTen Energy’s $65m Series D round.
Ensure you have a person internally who can manage the agency; otherwise, there is no bad time to bring on board a PR agency. Building a brand doesn’t happen in a week; instead, it is a process that compounds over time. Often, the most visible and successful brands have invested early in PR agency support.
