PR offers a great route to promote your brand’s research and data findings. Yet it is also filled with pitfalls, especially in a world now awash with data points. Building interesting, credible and creative research-driven narratives and stories is not as simple as it seems.
Our team has extensive knowledge of where to start with research-driven PR, and how to manage the program effectively across many different channels, including media relations, content creation and social media.
Our expertise in this area has also been carved out across many different and disparate sectors, from marketing and retail to fintech and B2B technology. We have crafted sector-specific research-driven PR, as well as data stories that reached a much bigger, mainstream audience.
We work with clients who commission their own data, or, by contrast, have a wealth of their own data. We have the skills to plug into whatever way you want to do research PR to reach the audience you want.
When executed with journalistic methodology, research PR can open up a treasure trove of media and credibility-boosting opportunities, with reporters loving to bolster and add color to a story with data points. The results of our research-driven campaigns include significant brand uplift for our clients and our work being recognized as industry-leading on multiple occasions.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
We’ve carved out our own niche as the sensor PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Find out more about our award-winning PR campaigns for our clients.
Put your brand top of mind with your target audience and prospective customers.
Ensure entries into critical, new markets are a success.
Influence and mold attitudes amongst all stakeholders to enhance brand perception.
Take milestone financial announcements and maximize their PR potential.
Drive impact through conversations and clicks for crucial launches.
Create efficient and effective global PR programs across multiple countries.
Craft compelling content based on new research to gain cut-through with key audiences.
Extract the greatest communications value from the industry events you participate in.
Leverage your ongoing data and knowledge to be positioned as an industry leader.
This refers to using research (consumer or B2B) to create content that is distributed across PR channels. The creative aspect is found in finding topics and issues to hook this research to that will be of interest to target audiences and potential customers.
Typically the main channel of focus is on media relations but research-driven PR can, and should be, used across all channels. The content created from this activity is focused on the findings of the research and used within reports, eBooks, press releases, blogs and more. Such activity can be conducted on a monthly, quarterly or yearly basis, with many brands building up credibility by providing ongoing research-driven content.
There are a number of benefits to using research-driven creative PR. This includes raising brand awareness through creative storytelling methods, reaching new audiences with highly topical and relevant research (including journalists and influencers) and becoming an established industry voice. In turn, this boosts website traffic and influences the actions of your target audiences.
We have extensive experience within this area. Our campaigns have been recognized for excellence with a host of industry awards also. This specialism is built from our team’s background in journalism and we have the skills to craft research-led narratives and that will fit what stories journalists are most interested in. We’re able to marry this up across all channels too, not just focusing solely on media, to ensure any research-driven PR is leveraged across all channels.
Contact our team today to start the conversation on how we can help you achieve your goals.
