Launch a New Product/Service

Brands We’ve Helped Succeed With This Goal

Echodyne logo, showcasing a sleek and contemporary design symbolizing advanced radar solutions.
The logo of Topsort, a martech firm, illustrating a dynamic and professional image related to its marketing technology solution.
The logo of Attest, a consumer research platform.

Aiming to make a splash with a new offering?

Launch strategies built for maximum impact

No launch is ever the same. This means each aspect of a launch strategy needs to be married up, from updated messaging to which channels need to be prioritized. This reality is at the forefront of our approach and for each client we build a tailored strategy to fit your exact needs.

A team trusted to handle all types of launches

We’ve launched everything you can think of. B2B SaaS services, 3D sensors, defense products, cybersecurity apps and much more. Our wide sectoral experience extends to our media, analyst and influencer knowledge, meaning we can guide your product or service to the right target to reach your essential audiences.

Post-launch PR programs that drive visibility

A common mistake post-launch is to shift resources and efforts away from PR. Instead, we’ve been trusted to run post-launch programs across the likes of product and service reviews, media and analyst demos, influencer unboxings and more. We’ll be able to sustain the impact from PR beyond your critical launches. 

Industry Expertise

From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.

B2B Technology

We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.

Defense

Brands in the defense sector rely on Wise Up PR to enhance their credibility and trust with government and defense stakeholders, as well as support with events like SOF Week, Xponential, Modern Day Marine and more.
Echodyne logo, showcasing a sleek and contemporary design symbolizing advanced radar solutions.

Fintech

We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.

Transactpay logo featured on a white backdrop, highlighting the company's visual identity and corporate branding.

Martech

Clients across native advertising, retail media, consumer research and social video work with our team to stand out in the competitive martech and adtech sector.
The logo of Topsort, a martech firm, illustrating a dynamic and professional image related to its marketing technology solution.
The logo of Attest, a consumer research platform.

Sensors

We’ve carved out our own niche as the sensor PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.

Echodyne logo, showcasing a sleek and contemporary design symbolizing advanced radar solutions.

Energy

Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.

Logo of Level Ten Energy featuring a modern design that symbolizes renewable energy and sustainability.

Mobility

Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.

Retail

We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.  

The logo of Attest, a consumer research platform.

Cybersecurity

Our knowledge is spread across B2B and B2C campaigns for our cybersecurity clients and we’re equally adept at managing programs to reach one, or both audiences.
IronVest logo, a cybersecurity company

B2C

The team’s skills don’t only rest within B2B sectors, a number of consumer brands have relied on Wise Up PR to elevate their campaigns to reach mass audiences.
IronVest logo, a cybersecurity company

Our Work

Find out more about our award-winning PR campaigns for our clients. 

Frequently Asked Questions (FAQs):

Launch A New Product/Service

PR’s impact should not be ignored when launching a new product or service. It should be central to any launch as independent, third-party validation, secured through PR activities, is essential in establishing trust for a new offering. An effective launch can also drive website traffic, as well as sales through communicating a new product’s/service’s value proposition.

There are many benefits to using PR to support a new product or service launch. PR increases visibility, and credibility and can drive sales for a new offering. Through third-party, unbiased sources, target audiences can be reached and influenced by news of a new launch. This can drive action and purchasing decisions that lead to a positive financial outcome for a brand.

Wise Up PR provides a senior-level team that has extensive experience in launching new products or services for both B2B and B2C companies. We have wide sector knowledge and also support across many countries and types of companies, including startups, scale-ups and large enterprise organizations. Our service offering comprises all parts of a launch such as brand messaging, media relations and social media.