The news agenda moves at a non-stop pace now and news cycles are more compressed than ever before. This presents an opportunity for B2B companies seeking cut through with both trade and mainstream media coverage. By providing timely, insight-led analysis and commentary, a brand helps journalists to better inform their audiences, while also benefitting from earned media coverage which boosts awareness and authority.
Our senior-only PR team, with backgrounds in journalism, operates like a newsroom, ensuring rapid response PR moves at the speed media needs to deliver meaningful coverage.
We’re a deeply experienced team of former journalists that has worked with data-rich and data-absent clients. This hard-won know-how has given us the discernment to know what works and doesn’t work for successful PR programs.
If you’re a company that has its own data or research, we know how to build a bespoke PR strategy around it and we have the skills to start this from scratch, scale it and evolve it over time to meet your needs.
If you’re absent of data or research but have insight-led spokespeople who know their industry, we know how to craft a tailored PR strategy that works for you, takes advantage of your knowledgeable assets and reverse engineers your expert commentary into impactful media coverage.
For data-heavy clients we can build a month-on-month pipeline of stories based on your research, elevating your numbers and percentages into stories and turning you into the expert on your owned topics.
We also have the experience of securing partnerships with earned media outlets and influencers for your data. For insight-driven clients who rely on spokespeople, we have the playbook on focusing activities around moments of peak relevancy and events for maximum engagement and influence.
Our team’s skills in such campaigns are based across a wide variety of industries including energy, martech and ad tech, retail, cybersecurity, defense and others.
For our data-rich clients, we’ve devised highly effective campaigns that have been recognized by the industry for outstanding performance. Meanwhile, for clients who have expert spokespeople, we’ve crafted campaigns that delivered real, tangible results.
Regardless of whatever assets you have, we have a proven track record of getting the best out of them for PR campaigns that hit your goals.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
This refers to PR campaigns that are based upon insights in order to drive brand awareness, engagement (i.e. website traffic, social media impressions) and influence with key audiences. These programs focus on spokespeople’s expertise to create content for PR purposes.
There are many benefits, including ongoing and extensive media coverage, enhanced performance metrics for social media and elevated industry positioning for spokespeople and brands. By focusing efforts on insights from spokespeople, PR activities are rooted in real data points or knowledge, making such campaigns highly authentic and relevant to target audiences also.
We’ve designed a wide range of such rapid response PR campaigns for many different clients across many different industries. Some have been data-driven for B2B and B2C audiences or industry-only focused or absent of data and instead focused solely on insights from spokespeople. Regardless of where your insights come from, our team will be able to help your brand.
