B2B companies face many considerations when entering a new market and PR should be prioritized, as it is essential to raising awareness and boosting credibility in the new country.
Market entry PR creates a customized communications plan, focused on the launch and post-launch, that is based on the realities of the specific country and the makeup of its buyer audiences, as well as the local media.
With a senior-only team of former journalists, we have extensive experience helping a host of growth-stage businesses launch into new markets with a bang.
Launching into a new market takes up precious time, resources and capital, with PR being an incredibly important consideration and component of any launch. In addition, much internal pressure is often attached to such mission-critical launches.
We understand this and will create a highly bespoke strategy and plan that supports you across the channels that will make the biggest impact for your debut in a new market.
We’ve successfully launched many brands into the US market from the UK, South Korea and beyond. Not only this, we also support non-English speaking market launches, especially in Europe. Our highly experienced team will bring local knowledge and nuance to your launch strategy and execution to ensure it lands and resonates with each local audience.
One aspect of many market launches is what happens post-launch with PR. The most effective brand-building programs are ongoing after a launch. We have much experience in building longer-term PR programs after a high-profile launch for a range of clients, across many sectors.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
Very few companies will have established brand awareness and recognition before launching into a new market. This means that PR is one of the most critical components of any brand’s entry into a new country and should play a central role in any launch. In such launches, PR’s function is to communicate a brand’s offering and value proposition in an effective manner to reach and influence a new audience of potential customers.
There are many benefits in relying on PR to support market entry into a new country. A successful launch drives enhanced brand visibility and lays the foundations for transforming an audience into becoming brand advocates and ultimately first adopters of your offering.
Wise Up PR offers a senior-level team of PR experts that has extensive experience in launching a wide range of brands, across many sectors, into new countries, including the US, Canada, UK, Ireland, Europe (Germany, Italy, Poland, Spain) and beyond. We’ve supported startups, scale-ups and listed companies from all aspects of market entry launches, like brand messaging, media relations and social media. Beyond this, we provide insight into the local audience as well as cultural nuances. Taken together, this means we’re able to drive multi-channel market entry launches and secure the impact you want with your new audience.
