It’s never been quicker for B2B scaleups and startups to expand internationally. In tandem with this, English-language media outlets have never been more globally connected, with publications having editorial teams spread all over the world. This makes international PR crucial to the success of a media relations campaign; no longer is it good enough to just pitch to journalists based in a brand’s home country and expect high-quality coverage. In addition, a multimarket communications program needs to be sense-checked and calibrated for local languages, as well as regional media outlets.
We’re an agency that is highly specialized in running international PR campaigns for a global portfolio of clients from North America, the EU and UK, as well as APAC.
Fully coordinated international PR campaigns are a challenge. Time zones are against you, local nuances aren’t always obvious and what works in one market might not translate and travel effectively into another.
Our senior team has the hard-won experience of managing international PR programs for some of the biggest brands in the world. We have the operational skills to build you a bespoke strategy that delivers highly efficient and impactful global campaigns.
We have the experience and know-how to orchestrate a global English language PR program that touches North America, APAC and Europe. For our media relations, we conduct global English-language media outreach to journalists. This means we maximize your earned media presence, no matter where in the world your most important journalists are based.
But do you need support to extend into non-English language markets too? Depending on the number of markets you wish to target, we operate a hub management approach to such an international PR program that will give you local expertise and knowledge to achieve your goals.
For many of our international PR programs, we’ve worked with our clients for years. We’ve been trusted to evolve campaigns to meet changing needs on a local and global level. This track record is also highly diversified across many different sectors, including martech, retail, energy, defense and more.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
International PR campaigns are PR programs across multiple countries. They can be focused on just one channel, such as media relations, or be multichannel and incorporate other channels including owned and paid-for routes. As they are across different countries, such a campaign typically involves what is called hub management. This refers to the practice of centralizing all PR activities in order to ensure coordination. One “hub” will be responsible for this management and will direct, on behalf of the client, local partners, including providing approved content for PR purposes. It also involves campaign execution and monitoring of performance.
Consistency of message is one key benefit of running international PR campaigns. In addition, you will see the most impact from a coordinated PR campaign in terms of results and brand uplift.
We’ve successfully run PR programs across multiple countries for a host of clients in very different industries. In particular, for media relations, we offer global media relations support. This means we will pitch into English language media that is important to you and not limited to just the US or European, English-speaking markets. We also have much know-how and hands-on experience of PR hub management for clients, especially in markets where there is a need for local language requirements and market expertise.
