For any B2B business, funding round announcements are a huge PR moment, presenting a critical opportunity to drive sustained and positive brand awareness, as well as gain the attention of investors, venture capital firms and potential customers. It is a clear signal to the market of growth and expansion and should be heavily leveraged in earned and owned media channels to maximize its impact for a brand.
We’re a senior PR team that has been responsible for crafting and managing communications programs for funding rounds and financial announcements, like M&As, worth billions of dollars.
A funding round or IPO announcement is a milestone for your company. The plan to launch this news needs to reflect this. It must be tailored to your brand and your needs, with buy-in from all stakeholders involved. We devise multi-channel strategies crafted around your exact brief and will safely navigate you around the challenges your announcements may face.
Our team has been responsible for managing a host of successful funding and IPO announcements, from Series A, B, C and beyond to the run-up to a bell ringing. This team has wide sectoral expertise and can support across all aspects of these announcements, from messaging to media training to media and influencer outreach.
After a funding round or IPO, it’s time to switch gears, adjust strategy and keep the momentum going. A key thread runs through much of our experience when handling such announcements. We’ve built a strong track record of working with clients far beyond a funding round or IPO announcement. We’ve embedded into our client’s team and become a day-to-day PR resource to be relied upon.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
Our team delivers impactful PR programs across a host of channels and has the skills to assist with any communications challenge.
Explore our PR case studies to find out how we've delivered results and business impact for our clients.
PR is a fundamental need for funding rounds and IPO announcements. It’s a rare moment in time when the media will be especially interested in what your company and spokespeople have to offer. As a result, these announcements point to a company’s growth and expansion and should be shared in an effective manner with all a company’s internal and external stakeholders, including the media, investors, employees and others. All too many times, we’ve been approached by new clients, who came to us after a poorly executed funding round, looking to not make the same mistakes with the next. Beyond deep strategic planning, PR activities include the creation of content like press releases, blogs, social media posts and more. These materials will then be leveraged across their appropriate channels to inform and reach relevant audiences.
PR can have a transformative impact on these types of announcements. If done effectively, it reaches and attracts investors, partners, customers and brand advocates and helps to grow a company’s reputation and financial position. In addition, from an internal organizational perspective, it can help increase employee morale.
Our senior-level team has been trusted to run business-critical funding rounds and IPO announcements by a host of brands, across different sectors and levels of capital. As a team of former journalists, we have the skills to ensure your brand is prepared to make the most out of such announcements and support across brand messaging, media relations and social media.
