We’re a strategic B2B PR agency that provides communications services to some of the world’s leading brands. We support brands with public relations strategy, media relations, content creation and social media management, all aimed at enhancing reputation and driving measurable commercial impact.
PR campaigns must be anchored to a company’s growth and key commercial milestones. Otherwise, a crucial opportunity is lost to signal real business momentum to the market, investors, customers, prospects and partners. It should be at the center of amplifying, across earned and owned channels, a wide range of such momentum moments, including funding round announcements, domestic and international expansion, and new product launches.
Effective communications campaigns put a launch strategy in place, define or refine messaging, align activities to target audiences, tightly coordinate execution and drive real, tangible outcomes.
Yet, each company evolves too, based on its stage of maturity and growth trajectory. This also means that PR strategy must adapt to the here and now realities being faced by a company during important growth phases. Each stage demands a different focus.
Early-stage startups need visibility, cut-through with audiences and validation through earned media coverage. Growth-stage businesses seek industry authority, clear differentiation with competitors and aim for category ownership. Established companies have to balance intense industry visibility and brand recognition with complex stakeholder environments where one misstep can have significant reputational consequences.
Our experienced, senior-only team has guided companies at all stages of growth through their most important commercial milestones and ensured PR delivered the impact they needed. If your business is approaching a defining moment soon, contact us today to discuss how our campaigns can support your needs.
A brand’s most important corporate announcements offer a significant moment to signal to all external and internal key stakeholders sustained growth, as well as market traction and capture. Such announcements shouldn’t be left to chance or lack a clear plan.
A defined strategy and structured approach must be implemented as maximizing the impact of these announcements should be the primary goal, given that they do not happen on a continuous basis. The planning should encompass the creation of a messaging architecture for various stakeholder groups, strategic decisions about which channels to focus on and why, including managing what assets need to be created and what resources will be devoted to an announcement, as well as go-live timelines.
We’re a team of senior PR experts who have been trusted by some of the world’s most innovative B2B companies to devise and manage their most critical commercial announcements. We know the approaches needed and put in place a bespoke strategy and structure that best fits your business to maximize the return you see from momentum announcements.
Each growth phase a business experiences has its own distinct communications challenges, meaning not every milestone announcement is equal in complexity or consequence. While Series A-stage companies rely on communications, such as a funding round, to drive early awareness, the needs of scaleups and established businesses differ fundamentally during international expansion or investor engagement.
As a team made up exclusively of senior PR professionals, we’ve advised and guided countless companies through funding rounds, M&A and partnership communications worth billions of dollars. We draw on experience across all types of company sizes, supporting startups, scaleups and established companies, providing both strategic counsel and day-to-day execution.
A common mistake after a milestone moment is to turn PR off, yet one announcement rarely creates a company’s enduring reputation. In fact, consistent engagement across earned and owned channels is what cultivates a business’s long-term credibility.
We’re experienced and adept at sustaining multiyear communications campaigns far beyond peak brand moments. Typically, we’ll devise and engineer a full press office function that ensures brand visibility and authority is constant, through creation of a pipeline full of corporate news, founder and executive profiling, podcast interviews and thought leadership placements.
The majority of our client relationships extend over many years, adapting to changing communications needs and being underpinned by accountability, reliability and delivering clear business value.
Our experienced team has been trusted to lead every type of campaign, crafting the strategy and delivering real, measurable outcomes.
Build awareness and share of voice with critical audiences.
Generate interest and booth attention around crucial industry events.
Maximize visibility and impact from growth milestones.
Deliver tightly coordinated campaigns that span the world.
Secure awareness and trust when entering new growth markets.
Drive demand and trust for new products and services.
Leveraging spokespeople's insight to secure coverage.
Shape attitudes and perceptions with stakeholders.
If you’re looking beyond individual campaign types, we’re a team of PR experts that can adapt entire PR programs to match exactly your stage of growth, ranging from established brands to scaleups and early-stage companies.
Becoming an established brand doesn't happen overnight. Yet at this stage of growth, a company is under intense scrutiny across all its touchpoints, from competitors, investors, regulators and current and potential future staff. Leaving the management of your public-facing brand to chance isn't a luxury late-stage businesses can afford.
Our agency is a strategic advisor to marketing and communication leaders at established brands, ensuring PR campaigns mirror the priorities from a firm's business strategy and investor goals. At this level of growth, working with a PR agency is essential to ensure hard-won reputations with a very wide range of stakeholders are safeguarded and enhanced.
Being a growth-stage company can be one of the hardest phases for a business, with intense pressure to boost revenue, beat the competitors comprehensively and expand in all areas, from product offering to internal teams to geographical footprint. Within such a fast-paced environment, internal marketing teams can become stretched, asked to do PR themselves, yet not having the time to devote properly to media relations. This presents a strategic problem for a high-growth company: building and managing brand awareness and trust can lose strategic focus and become somewhat piecemeal.
We’re a specialist scaleup PR agency that has supported countless high-growth companies through this most challenging of all phases, with experienced media relations and content creation services. By onboarding a PR agency, your company is adding expert resources to devise and manage your brand across external channels, freeing up your internal teams to stay focused on strategic priorities.
Startups are fighting hard to win not just market share and every dollar of revenue but also, crucially, an ideal customer profile’s (ICP) trust. This is why in the earliest days of a company, securing earned media coverage and driving owned channel engagement are a key part of a business’s entire go-to-market (GTM) strategy. Without any brand recognition or third-party validation, it makes it hard for an ICP to take such a company seriously.
Our agency assists leadership and GTM across all external brand touchpoints, from foundational messaging to placement of spokespeople within key media outlets consumed by ICPs. As an early-stage company, PR agency support provides you with the expertise as well as the resources to create credibility that supports scaling.
A PR campaign helps to support brands through milestone moments such as funding rounds, new hires and expansion. PR campaigns are a vital opportunity to send out signals about your organization’s business momentum to key audiences, including potential customers, partners and investors. A PR campaign will include a launch strategy, refined messaging, and targeted communications activities to key audiences, before executing to deliver tangible outcomes for your brand.
Many company announcements are suitable for PR and can help drive recognition for your organization. This includes any big, corporate milestones – these can range from new customer wins, funding rounds, to strategic hires, domestic or international expansion and plans for an IPO. All of these can deliver results when used for PR. The idea here is to show investors, market, customers, prospects, and competitors your organization’s momentum, and all of these announcements can cut through and deliver results if done right.
The outcomes a company can expect from a PR campaign depend firstly on the key performance indicators set for the campaign itself, and secondly on the channels that the PR campaign focuses on. For media relations, where the goal is to secure earned media placements in publications, outcomes typically focus on numbers such as the number of articles secured, the quality of those articles, target audiences reached, estimated coverage views and message pull-through. For owned media (such as company social channels and blogs), success takes the form of things like engagement levels and an increase in follower numbers.
To find out if a PR agency has the senior expertise required for high-stakes announcements, it’s key to review what they have already done. Firstly, review their case studies and which clients they’ve worked with: this should give you a clear idea of not only the sort of businesses they have helped in the past, but the kinds of services they can deliver. Next, reach out to speak to their team directly and ask about the campaigns they have worked on to get an insight into their expertise and thinking. With a senior-only team of former journalists, we are well placed to help your business at Wise Up PR.
There are a lot of questions you should ensure you ask a PR agency before entrusting them with critical corporate communications. Firstly, what are their areas of specialism? What is their client experience? What outcomes and deliverables have they driven for their clients? What is their team composition and make-up and how do they work? Critically, how do they report back to you and measure the success of their campaigns – ideally, you should look for high transparency.
Absolutely, a PR agency can support funding round announcements or IPOs; in fact, it is a crucial mistake to go through either of these moments without at least considering PR support to amplify your message. A good PR agency can ensure such announcements are a success, which you can then go on to heighten visibility via social media and other owned channels. PR agencies have the expertise in framing messaging and effective media relations to maximize the impact brands see from these announcements.
This depends on multiple factors: every campaign is distinctly different, depending on what you want to achieve. For example, a funding round might run for 2 months from start to finish. A longer-term campaign can run from the planning to execution phase for six to 12 months, for example, when building the profile of a founder, or placing thought leadership in industry publications. The length really depends on what the announcement is and the resources devoted to it.
The reason you might use a PR agency for a campaign rather than managing it in-house is that you can not only ‘buy in’ expertise, but also take pressure off internal resources, such as your marketing team. A good PR agency will act as an embedded extension of your internal team to bring expertise to one function, such as media relations, but also offer extra resources and capacity to do the work your team can’t. When you push big announcements using stretched internal teams, whose expertise might not be in media relations, this can harm the chances of the news cutting through.
The reason to choose a boutique PR agency instead of a medium or large agency is that you will find the people working to deliver on your PR goals are more experienced, more confident and in tune with your needs. Typically, bigger agencies staff their delivery teams with junior members. As a client, you miss out on senior PR professionals’ expertise, as well as them doing the day-to-day work, such as media pitching. At Wise Up PR, our most senior team members manage your communications function from strategy to content creation to media pitching. What you get is expertise.
The way a PR agency integrates with internal marketing and leadership teams for funding round announcements is through working closely together from the beginning. Firstly, a kick-off session is fundamental to integrating effectively, and this is then followed by subject matter expert calls with your organization’s leadership. This is fundamental to understanding the business and objectives; finally, an overall reporting structure must be put in place. This consists of regular scheduled calls and 24/7 reporting documents that track performance. At Wise Up PR, we work with clients of all sizes, from startups, scaleups and established companies, and put a process in place that best fits each client’s unique situation.
PR campaigns differ widely for startups, scaleups and established companies, due to the differing goals and objectives at that point in a corporate journey. For instance, for startups, visibility and building relationships with media and audiences are the most important objectives for a PR campaign. At that point in the journey, visibility is all that counts. For scaleups and more established companies, campaigns are more complex, taking in everything from reputation management to crisis communications and factoring in complex stakeholder environments.
The key differentiator is the ability of a senior-led PR agency to understand challenges and opportunities before they appear. A senior team is able to shortcut much of the ramp-up required for a PR agency to onboard, moving at a speed a medium or large agency cannot match. The senior team is also able to quickly diagnose likely communication challenges around campaigns and provide clear recommendations that directly address and solve issues. Senior teams know what will and won’t work for your most important corporate communications announcements, ensuring your most important news lands the way you need it to.
