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Amplifying Thought Leadership to Gain a Voice in Fintech Media
Transactpay logo featured on a white backdrop, highlighting the company's visual identity and corporate branding.
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Fintech
Services
Public Relations
Thought Leadership
Awards Programs
Events and Speaking Programs

Wise Up PR helped TransactPay to achieve a successful thought leadership program to reach its key audiences.

The Challenge

Build out a media relations program from scratch for TransactPay to increase its share of voice within important industry publications.

Our Approach

Wise Up PR rolled out a robust thought leadership content pipeline to ensure a constant drumbeat of media placements for TransactPay.

We also devised a yearly sector report to act as a key PR milestone to drive media engagement and interest, to tie in with wider marketing activities including participation at industry events such as Money 20/20. 

Following the success of the media relations campaign, TransactPay also sought our team’s expertise in enhancing its LinkedIn brand page. Our team built a pipeline of bespoke content tied directly to media coverage secured to boost TransactPay’s social media presence.

Results

Pieces of earned media coverage, from partnership announcements to thought leadership placements in every major fintech and payments media outlets

Planned and executed multiple successful report launches to media, securing widespread coverage including in the Daily Mail

Engagement rate for LinkedIn content was secured, as well as converting this engagement into a record number of new followers

Media Coverage

Teesside defies the 'death of the wallet’ according to research

TransactPay: What FSPs Need To Know About Tokenisation

Growth Firms To Watch As The Economic Recovery Continues

The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media.

They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.

Helen McHugh

Business Development Manager, TransactPay

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Time to Wise Up

Contact our team today to start the conversation on how we can help you achieve your goals. 

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