Insights-Led PR Educates B2C Audiences About Ironvest’s Biometrics

Wise Up PR positioned IronVest’s cybersecurity and privacy super app and patented biometrics solution to reach everyday consumers.

Illustration depicting four authentication types, featuring IronVest's biometric product and app interface.
Image of IronVest's biometric product and app.
A man's face surrounded by a line of dots, representing IronVest's biometric product and app features.

The Challenge

IronVest, a market leader in consumer digital life security and privacy, emerged from stealth mode and announced a $23 million seed funding round. After this announcement, it brought Wise Up PR on board to help build wider brand awareness targeted to B2C audiences for its highly unique super app offering. 

Its product combines decentralized, biometric fraud prevention technology and a seamless cross-device user experience to continuously protect consumers’ most sensitive accounts. Wise Up PR’s challenge was to turn IronVest’s emerging, decentralized cybersecurity approach into media-ready stories that would reach less technically savvy audiences.

Our Approach

At the outset of this campaign, Wise Up PR realized it had to tie IronVest to key dates in the diary to wedge the brand into issues that consumers care about. This meant creating a calendar of events the team knew the media would be covering, including Black Friday, the repayment of student loans, the holiday booking season, and more. It then created cybersecurity media relations angles for each date in the diary. 

After mapping this out, a key strategy was to leverage IronVest’s bench of cybersecurity experts to offer ongoing insights and, crucially, top tips to consumers on how they can spot and deal with the latest scams and tricks used by online fraudsters. The team offered a mix of prepackaged expert commentary as well as experts for interview to secure a steady stream of high-profile media opportunities.

Results

Earned media pieces of coverage secured in six months

High-quality consumer media placements secured with ConsumerAffairs, Forbes, The Daily Mail, Scripps and more

Boosted IronVest’s brand awareness with its critical B2C audience

Media Coverage Snapshot

Daily Mail logo featuring bold typography and a classic design, representing the British newspaper's brand identity.

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Forbes logo displayed prominently on a sleek black background, representing Forbes Media's brand identity.

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Yahoo Finance logo featuring purple text, symbolizing financial news and market updates.

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Wise Up PR has delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers an excellent level of care and support.

Guy Bauman

CMO and Co-Founder, IronVest

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