IronVest, a market leader in consumer digital life security and privacy, emerged from stealth mode and announced a $23 million seed funding round. After this announcement, it brought Wise Up PR on board to help build wider brand awareness targeted to B2C audiences for its highly unique super app offering.
Its product combines decentralized, biometric fraud prevention technology and a seamless cross-device user experience to continuously protect consumers’ most sensitive accounts. Wise Up PR’s challenge was to turn IronVest’s emerging, decentralized cybersecurity approach into media-ready stories that would reach less technically savvy audiences.
At the outset of this campaign, Wise Up PR realized it had to tie IronVest to key dates in the diary to wedge the brand into issues that consumers care about. This meant creating a calendar of events the team knew the media would be covering, including Black Friday, the repayment of student loans, the holiday booking season, and more. It then created cybersecurity media relations angles for each date in the diary.
After mapping this out, a key strategy was to leverage IronVest’s bench of cybersecurity experts to offer ongoing insights and, crucially, top tips to consumers on how they can spot and deal with the latest scams and tricks used by online fraudsters. The team offered a mix of prepackaged expert commentary as well as experts for interview to secure a steady stream of high-profile media opportunities.
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