Wirex is a cryptocurrency payments company bridging the cryptocurrency and traditional finance sectors.
Following the completion of our campaign work, we enlisted an artist to create a hero image that would be a key visual asset for our PR case study content, as a way to illustrate our work in an interesting way.
As the PR campaign focused on the US expansion for the brand, Wirex is a crypto payments firm that recently expanded its operations into the US and we were seeking an illustration that could capture both the idea of cryptocurrency and exchanging value and also a connection to conventional financial markets.
One early suggestion involved a credit card, with the U.S. dollar and Bitcoin logos intertwined, and a technology grid (like a circuit board, transforming into a dollar-like texture). The team suggested that a flag might be a more effective illustration instead.
Wise Up PR suggested that the card, flag and dollar ideas could intermingle in the final illustration, with a flag pole holding up a flag floating in the wind with symbols conveying cryptocurrency, dollars and payments, and a number scrolling across the front of the flag, conveying both binary code and financial transactions.
The final illustration offered a clear, almost logo-like image of the brand, its offering and its mission-critical US launch.
Subscribe to The Wise Up Wire, our monthly analysis on what's moving media and reputations in B2B markets. Considered insights. Not hot takes.
