TransactPay is a fintech company that offers BIN sponsorship, making it easier for other organizations to offer mobile wallet and e-wallet services. The company engaged Wise Up PR for PR campaign support and as part of our PR case study outlining the work we conducted, our agency enlisted an artist to create custom artwork. The artwork had to communicate big ideas around how TransactPay delivers for clients and needed to be simple enough to understand.
The illustration chosen had to encapsulate the fact that TransactPay is flexible and that it forms a bridge between different financial worlds – and the artist decided to focus on the Euro as TransactPay hails from that region.
The final illustration showed a note (resembling a Euro bill on one side) flexing over to turn into a blue credit card on the other side, perfectly capturing the flexibility that TransactPay offers its clients (who do not have to get their own license to offer card-like services within the EU). The final illustration emerges as something like a cross between a banknote and a debit card, in bright primary colors.
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