Stradvision is a pioneering organization in AI vision technology for autonomous vehicles,. For our PR case study content, which details our work, we worked with an artist to create bespoke artwork that would be memorable, vivid and communicate the benefits of Stradvision’s technology.
In our team’s view, any illustration needed to convey the idea of vision, technology and driving – all in one.
Our artist partner provided two potential ways to capture the idea: one showing a classic table lamp, with a spotlight shining down on a car (which might either be a toy, or real), and a crash test dummy symbol on the lamp to represent safety (a key focus for Stradvision). A second, simpler illustration took the form of a classic car key fob.
The final image simplified and crystallized the idea of Stradvision providing easy-to-use technology centered around vision and safety, focusing on a standard digital car key.
The car key showed classic ‘lock’ and ‘unlock’ symbols, and a third icon with an ‘eye’ in the center of a car, highlighting the transformative impact of Stradvision’s technology, with a beam of light shining from the end of the car key showing how the company’s AI vision can illuminate the road ahead and make driving safer.
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