Runa is an international payout specialist fintech, enabling clients to make payments to 30 countries in 18 currencies and 16 languages.
With Runa’s API enabling payments around the globe, Wise Up PR commissioned artwork, to be a hero image for our content marketing case study to capture the scale of the platform.
The artwork needed to capture not just what Runa does, but the technology behind it, in an easy-to-understand and consumer-friendly fashion.
With Runa’s API enabling payments around the globe, Wise Up PR was keen to ensure that the artwork included a sense of the global reach of the platform, and also its technological aspects, with a visual element designed to look like code.
In the initial brief, it was also suggested that different countries and continents could also ‘pop out’ of the artwork, showing different payment methods. The artist replied that there were a large number of elements to include and opted to focus on the idea of cards and gift cards, as this is a prominent element in Runa’s offering.
The end result incorporated international elements, map elements and API coding on screen. The illustration was designed so that it would communicate, but in a way that was simple, highlighting the international element with visible flags, and cutting down on the number of concepts as it would appear alongside explanatory copy.
The reworked, streamlined conceptual illustration is a powerful representation of what Runa does, bringing together technology, global payment systems and a point-of-sale terminal to encapsulate the essence of the company.
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